Online Shopping Management Information system- Flipkart

Presented By:Bhupendra KumarIntegrated M.Tech.

Introduction

Flipkart is an Indian e-commerce company founded by SACHIN BANSAL and BINNY BANSAL in October, 2007.

Started with initial capital of INR 4 lakh.Initially, they focused only on online sales

of books but later expanded to other products.

Today as per Alexa traffic ranking, Flipkart is among top 20 Indian websites and has been credited with being India’s largest online book seller with over 11 million titles on offer.

IntroductionRevenue INR1180 crore

(US$200 million) (FY 2012-13)Registered user about 10 million

EXPANSION OF FLIPKART

2010- branched out to selling CDs, DVDs, mobile phones and accessories, cameras, computers, computer accessories and peripherals

2011- pens & stationery, other electronic items such as home appliances, kitchen appliances, personal care gadgets, health care products etc.

2012 - added A.C, air coolers, school supplies, office supplies, art supplies & life style products.

Considered sometimes as Amazon of India

Acquisitions2010: WeRead, a social book

discovery tool. 2011: Mime360, a digital content

platform company.2011: Chakpak.com, a Bollywood

news site that offers updates, news, photos and videos.

2012: Letsbuy.com, an Indian e-retailer in electronics.

FLIPKART SUCCESS FORMULAGreat Customer Service.Easy to use website.Hassle free payment system.Cash on delivery- Almost 60% of sales.COD created trust in minds of Indian Customer who were

always weary of making payment online.Focused on user experience-Only provide relevant

information.EMI option.30 days replacement policy.Only CSD having 24*7 customer support functioning .Prepaid wallet feature- Allow shoppers to store money

onsite and use it to purchase item, without having to reach for their credit card cash for each transaction.

Best GUI for digital products- provides comparison methods among the products which most of the sites are lacking.

Flipkart has added a prepaid Wallet feature to its e-commerce platform that allows shoppers to store money on the site and use it to purchase items, without having to reach for their credit card for each transaction.

Prepaid Wallet feature

COMPARISONSome e-commerce sites like

Homeshop18 provide free Shipping across all products on its website while flipkart provide free shipping on the products having costs more than 300/

HS18 shows recently sold items.

There are some commercial websites like indiaplaza, landmark, bookadda and infibeam that sells their books at lower price than that of flipkart.

Market strategies Internet web strategy- Flipkart is

using Google AD, blogs, social networking such as FB and twitter, YouTube for its expansion.

Social media used as feedback mechanism.

Face book likes -2,613,891Twitter followers- 116010(116k)

Motorola Tie-upMotorola Mobility owned by Google but now by

Lenovo, in an exclusive tie up with Flipkart launched its budget Smartphone Moto G in India on 5 February 2014.

Response from online shoppers was overwhelming which led to sale of more than 20,000 units within hours of launch on Flipkart.

After the Moto G successful debut launch, Flipkart was looking for long term tie up with Motorola Mobility. Moto G success story, led to an another exclusive tie up between Flipkart & Motorola Mobility launching its flagship Android Smartphone Moto X on 19 March, 2014.

Challenges faced by flipkart• The fact that highest number of orders

and sales get registered during weekends proves to be tough at times for logistics and customer service.

• The fact that we have to work 24 / 7 and the customer perceptions around it also bring some difficulty (For example, the customer places an order at 12 am and counts the number of hours for delivery right from then!)

weaknessIt should show the preview of

books before buying.Subscription to offer alert without

registering.Flipkart.com makes people wait

days to receive books that they can obtain instantly from their neighborhood bookstores.

It may have the option for delivery of product on desire date.

RECOMMENDATIONSFlipkart can start up city based library services wherein Flipkart

deliver us the books for a particular period of time.can create packages of products for a group of people ,

preferably for a group of college students or a group of people living in the same locality ...that could give flipkart fixed delivery stations.

can look towards becoming a direct interface between two customers who want to exchange 2nd hand  products.

There is no customer loyalty yet. lowest price for the same product on other websites.

It should provide services at international levels.Claiming of vendors via a certificate that a particular

product has been given to Flipkart for its selling.Domain of the product delivery should be reachable to

remote areas.

Future Road Map• They aim at 10 times growth, and eyes at $ 1Billion sales by 2015.

•They will look at bigger investments in their supply chain and technology.

• Investment will be made in large warehouses and increased automation of their process, so that the product is not delayed.

• They intend to enter in to various new categories and expand their current categories as well.

• Everything except for groceries and automobiles will be available on Flipkart in future.• To go further in the value chain, Flipkart is looking at associations with a larger number of suppliers and partners, both nationally and internationally.

• Flipkart, the first billion dollar Internet company from India(going by 2015 estimates )is by far the leading online store in the nation.

• Now that Amazon is reportedly entering India in early 2012, this news becomes even more significant, considering that Amazon has previously, and unsuccessfully, tried acquiring the company, with Flipkart demanding a very high buyout price.

• With online retail industry in India pegged to reach $1.5 billion (2015), sources suggest that e-commerce is just hotting up in India and we may soon seen many more Internet companies achieving similar success

Conclusion

referenceshttp://en.wikipedia.orgwww.business-standard.comwww.flipkart.comThe next webwww.fecebook.comwww.twitter.com