Online Shop Redevelopment - Six months on
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Transcript of Online Shop Redevelopment - Six months on
![Page 1: Online Shop Redevelopment - Six months on](https://reader038.fdocuments.net/reader038/viewer/2022100807/58a890071a28ab68208b502b/html5/thumbnails/1.jpg)
Online Shop Redevelopment – six months
on
![Page 2: Online Shop Redevelopment - Six months on](https://reader038.fdocuments.net/reader038/viewer/2022100807/58a890071a28ab68208b502b/html5/thumbnails/2.jpg)
What did we do?
From
this…
…to this.
![Page 3: Online Shop Redevelopment - Six months on](https://reader038.fdocuments.net/reader038/viewer/2022100807/58a890071a28ab68208b502b/html5/thumbnails/3.jpg)
In the last six months we’ve:
-Moved the Online Shop to a new agency, iWeb
-Upgraded Magento to Community version 1.9.2
-Implemented a responsive layout to work on mobile and tablet devices
-Added additional functionality, e.g. advertising tracking
-Added PayPal as a payment option
-Began shipping overseas to Europe, Australia, New Zealand, Canada,
and USA
-Integrated with Amazon to process orders automatically
-Integrated with Gardners Books to drop-ship a wider range of books
What did we do?
![Page 4: Online Shop Redevelopment - Six months on](https://reader038.fdocuments.net/reader038/viewer/2022100807/58a890071a28ab68208b502b/html5/thumbnails/4.jpg)
Comparing the last six months with the
same period last year, we’ve:
-Reduced hosting and support cost by 22%
-Increased mobile transactions by 155%
-Reduced abandonment rate by 14%
-Increased goal completions by 45%
-Reduced page load time by 10%
-Increased conversion rate by 42%
What results did we get?
![Page 5: Online Shop Redevelopment - Six months on](https://reader038.fdocuments.net/reader038/viewer/2022100807/58a890071a28ab68208b502b/html5/thumbnails/5.jpg)
Over the next six months we will focus on improving the customer
experience by:
-Improving transactional emails
-Streamlining returns and refunds
-Increasing donations
-Improving internal search
-Improving site content
What next?