Online Retail Shopping _Flipkart
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Transcript of Online Retail Shopping _Flipkart
ONLINE RETAIL SHOPPING (E-TAILING)
WHAT IS E-TAILING
PRODUCT CATEGORIESPRODUCT NAME ONLINE STORE
Apparel,Shoes,Accessories and Home Furnishing
Jabong,Myntra,Yebhi
Indian Ethnic Wear Utsavfashion,dress365days
Home Furnishing Fabfurnish,mabelkart
Personal Care & Well Being Purplle,goodlife
Mom & Kids Care Firstcry,babyoye
Shoes Besttylish,metroshoes
Jewelry bluestone,jewelsnext
Grocery Store Bigbasket,bigbazaar
Florist Fngstore,localflowershop
Deals Site Dealsandyou,coupondunia
Health & Lifestyle Healthkart,naturalmantra
Books Crossword,bookadda
Sports Goods Sites Sports365,mysportcart
WORKING MODEL OF ONLLINE RETAIL SHOP
10801860
3600
CY2012 CY2013 CY2016P
INCREASING AVG ORDER VALUE(INR)
.
20
40
CY2013 CY2016P
ONLINE SHOPPERS(MILLIONS)
Source : ACCEL
278 559
2811
CY2012 CY2013 CY2016P
Fashion + Footwear + Accessories Gross
Merchandise Volume(GVM in millions
$)
18
27
2012 2013 2016P
Mobile…
14
24
2012 2013 2016P
Women Purchasing Power
Source : ACCEL
.
COMPETITIVE RIVALRY
*High
*Low exit barrier because of low fixed assets
THREAT OF NEW ENTRANTS
*Minimal Gov. Regulation
*Patient not required
*No/Less asset specification
POWER OF SUPPLIERS
*Low
*Low supplier Concentration
*High Switching cost for supplier
AVAILABLITY OF SUBSTITUTES
*Higher buyer propensity to shift
POWER OF BUYERS
*Strong
*High Switching cost of buyer
*Lower degree of loyalty to brand
Flipkart• Online retail industry
• Leading e-commerce player in the country
• Founded: September5, 2007
• Founders: Sachin and Binny Bansal
• Employees: 5000+
• India`s first online retailer to hit $1billionin gross merchandise value
• Subsidiaries: We Read Mime360Chakpak.comLetsbuy.com andMyntra.com
• Offers discount
• Provides lowest best possible price
• Upper edge in competitive pricing
• No Kidding No Worries
• Used children to give out the message
• Cash on delivery
• Chief executive delivering orders
• Good website
• Aims most segments except automobiles and groceries
• Quality oriented products
• 30 day replacement guarantee
• 80% orders are handled via warehouses
• Shipping and courier act as an intermediaries in this process
• * Delivers products to 9 95 cities which
includes 2500 pincodes
PlaceProduct
Price Promotion
4C Analysis
•E-commerce company
Company
•Busy people
•Urban population
•People who surf internet
Customer
•Amazon.com
•Snapdeal
•Ebay
•HomeShop18
•Myntra
•Jabong
Competitor
•Accel India
•Tiger Global
•Naspers Group
•Iconiq Capital
•Dragoneer Investment Group
•Morgan Stanley Wealth Management
•Sofina SA
•Vulcan Inc
Collaborator
Segmentation of shoppers
79
21
Genderwise Distribution
Male
Female
5442
2 2
Agewise Distribution
Youngsters
Adults
Elders
Teenagers
56
13
14
17
Income Distribution
Below 10000 INR
10001 to 30000 INR
30001 to 50000 INR
Above 50000 INR
Evolving Online Shopping
12%
18%
13%
16%
41%
Avg Monthly Online Expense
Below 1000 INR
1000 to 2000 INR
2000 to 3000 INR
3000 to 5000 INR
Above 5000 INR
28%
42%
28%
2%
Online Experience Quality
Average
Good
Best
Worst
95%
5%
TS vs OS
TS reduced
TS unaffected
Public Opinion
8013
11
233
Flipkart Ranking
#1
#2
#3
#4
#5
12%
32%
19%
25%
12%
Snapdeal Ranking
#1
#2
#3
#4
#5
14%
30%
16%
20%
10%
Amazon Ranking#1
#2
#3
#4
#5
Online Audio Retail Store• Untapped market segment with huge future growth
prospects; no such exclusive e – retail store available.
• To be launched in three segments:
In – car audio
Home audio
Portable players
• An engaging platform with a dashboard to educate the populace about the audio and sound world.
In – car Entertainment Market
• In-car entertainment increases in volume by 18% in 2013, rising
to 2.8 million units.
• In-car entertainment is set to increase in volume at a CAGR of
15% over forecast period, rising to 4.8 million units by 2017.
Home Audio
• Home cinema and speaker systems records the strongest volume growth in
home audio and cinema in 2013, rising by 13% to 853,000 units.
• Indian consumers are gradually shifting away from audio separates and
other home audio and cinema players towards home cinema and speaker
systems and this general trend is expected to drive sales in the category
over the forecast period.