Online Retail Market in Poland 2013: E-Commerce Market Analysis and Development Forecasts For...

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Online retail market in Poland

2013: E-commerce

market analysis and development

forecasts for 2013-2015

Category : Country Overview (Consumer & Retail)

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Introduction to Report

Launch Date: December 18, 2013

Number of Pages: 188

Geography Coverage: Poland

Available Format: PDF

Price For Single User License: USD 2,520

Price For Site License: USD 5,040

Price For Global User License: USD 6,300

Delivery Time: Within 24 Hours (During Working Days)



Report Covers

Market growth predictions due to increased Internet knowledge, accessibility and convenience of delivery

Growth of online retail in Poland – independent of economic conditions

Consumer options that increase every year as new online sellers emerge in the market and existing brick and mortar retailers offer merchandise for sale online

Rising online sales in the consumer electronics, home appliances and digital media segment, due to widespread smartphone and computer use and more attractive online pricing.

State of the Polish economy and projections for the period 2013-2015

General online retail market value and growth assessments



Report Covers Continues.. Value of specific online retail segments: groceries,

consumer electronics, home appliances and digital media, DIY, furniture and home furnishings, clothing and footwear and cosmetics, along with growth analysis

Trends in online retail and projected outcomes in terms of sales

Most active channels in each online retail segment Auction platforms with a deep view on Allegro sales Profiles of significant online retailers in each segment Views of Polish consumers regarding online shopping. Market saturation levels in Poland’s e-commerce

market Market expansion over the period to 2015 – for the

overall market and each of its key segments Consumer preferences as indicated in a recent PMR

research survey Powerful trends working to shape Poland’s online retail

sector.



Report Viewpoints

Value – of Poland’s online retail market and its key segments

Type – examine conditions in online operations of brick and mortar retailers, online shops and popular auction sales platforms

Profiles – of Poland’s top online retailers that include recent revenue

Trends – technology, convenience and other factors combine to fuel expansion.



Key Question Answered

How has this market developed since 2009? How has each of the individual online retail segments –

grocery, consumer electronics, home appliances and digital media, DIY, furniture and home furnishings, clothing and footwear, and cosmetics – developed in the past four years?

What are the expert predictions for future development?

Which market segments will grow most and fastest? Which trends have been pinpointed as most influential

in Poland’s online retail market? Which companies have been most instrumental in

building the online retail sector in Poland? What is the current competitive situation? What types of market drivers are at work in this sector? Which obstacles to growth appear most troublesome? How much do Polish consumers spend on home

appliances, digital media and consumer electronics? Which are the most popular brands and products?



Why to Buy This Report

Performing competitive analysis in the Polish online retail market

Preparing to engage in online sales operations in Poland

Estimating possible market expansion

Making assessments of product demand based on online sales

Evaluating market saturation

Planning operations strategy for success in Poland’s e-commerce market.



Target Audience

Management and marketing executives and managers with current or potential interests in Polish e-commerce

Business analysts, consultants and research professionals

Government agencies and institutions

Retail and commerce industrial organisations

Investment and financial services professionals.



Report Findings

The largest internet store in sales terms is euro.com.pl The most popular segment among online buyers is

clothing and footwear The largest online grocery store generates lower sales

than the statistical hypermarket Clothing and footwear has seen the largest number of

well-known brand stores open in the recent years The segment of consumer electronics, home appliances

and digital media is one of the most developed in Poland. All the top players on the market operate at least one online store in this segment.

Apart from consumer electronics, cosmetics are the second non-grocery segment which generates larger sales in online stores than within trading platforms.

Research estimates that in 2012 the value of online retail sales reached PLN 21bn.

Although platforms generate higher sales than online stores, the latter are expanding at a faster rate.



Report Coverage

1. Methodology

2. Executive summary

3. Overview of Polish economy

4. Results of a consumer survey of online shopping

5. Online retail

6. Online retail of food products

7. Online retail of non-food products

8. List pf graphs

9. List of tables

For more details regarding Report coverage see the last slide

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How To Buy This Report?

Visit following URL to see Table of Content and purchase this publication:

http://www.marketresearchreports.com/pmr-ltd/online-retail-market-poland-2013-e-commerce-market-analysis-and-development-forecasts-2013

About Market Research Reports, Inc.Market Research Reports provides a customized set of reports from reputed Publishers, built on the intelligence available within organizations and leverages on our motto of “Intelligence Redefined”.

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Online Retail Market in Poland 2013: E-Commerce Market Analysis and Development Forecasts For...

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