Online Research Networks

Online Research NetworksGet connected to the online zoo

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Agenda

• Introduction to Social Media• Overview of online tools

– Twitter– Facebook– LinkedIN– digg

• Case studies and Examples• Hands-on• Q&A



Introduction to Social Media



Social Media

Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.



Web 2.0

• Harnessing collective intelligence• Facilitate collaboration and sharing• Users = co-developers and co-

creators



Social MediaBenefits

• Research business decisions• Finding out what others think of products, vendors, approaches, etc.• Increase speed of collaboration• Keep track of peers and colleagues• Accelerate decision-making processes through peer input• Reduce travel costs• Access to thought leadership and information I couldn’t get elsewhere

• Showcase myself or my company• Improve reliability of information• Reduce costs typically found with traditional networking• Access to learning /professional development



Social Networking

Web sites that allow people to link to others to share opinions, insights experiences and perspectives, whether it's music fans on MySpace, business contacts on LinkedIn, or classmates on Facebook. Many media sites have adopted social networking features such as blogs, message boards, podcasts and wikis to help build online communities around their content.



Statistics

FACEBOOK * > 250 million active users * > 120 million users log on to Facebook at least once each day * > two-thirds of Facebook users are outside of college * The fastest growing demographic is those 35 years old and

olderTWITTERTotal Users: 1+ millionTotal Active Users: 200,000 per weekTotal Twitter Messages: 3 million/dayLINKED-IN11.9 unique visitors



Overview ofOnline Tools



Twitter

• Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.



Twitter

• Username, biography and photo• Following• Followers• Tweets• Real-time search• Topics• Direct messages



Twitter



TwitterEtiquette

• Following others• Re-Tweeting Others• Topics and Events• Follow Friday• Make it personal and create relationships• Tip: follow followers’ followers

Glossary:@, #



Facebook

Facebook is a social networking website where users can create and customize their own profiles with photos, videos, and information about themselves.

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Facebook

• Profile• Friends• Inbox• Events• Groups• Fan pages• Chat• Photos• Updates




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LinkedIN

• LinkedIn is a social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients.



LinkedIN

• Profile• Groups• Contacts• Discussions• Search for people/ jobs/ companies



Social Bookmarking

The ability to save and categorize a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others.



digg

Digg is a social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories.



digg

• Topics• Popularity• Other users

Link to Facebook and Twitter



digg



Case studies&

Examples



Case study: Dave Duarte



Twitter Real Time Search





LinkedINGroups



Examples: Web 2.0 affecting agriculture in Africa



Identifying the Lions

• Google Searches• Twitter• LinkedIN Groups Managers and

Members• Conference keynote speakers• Industry blogs





Becoming a Lion

• Be authentic• Spend time online• Be professional• Be courteous• Connect others• Be interesting• Leave the comfort zone and explore





Other useful tools

• Skype

• Ning

• YouTube

• Slideshare










Hands On



Hands On

Create your own:UsernameBiographyGroupDiscussion question

For LinkedIN



Q&A



~ The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own. ~

Bob Burg



Thank you!

Online Research Networks

Technology

Transcript of Online Research Networks