Online Reputation Management

Tools

ONLINE REPUTATION MANAGEMENT

Today, erroneous rumors, malicious gossip, unfair opinions, and other bad news spread fast! The internet has compounded the acceleration and

geographic distribution of this information. By the time negative news goes public, it is often too late to remedy and the damage is irrevocable.

It is critical for every organization to be diligent in monitoring its online reputation. The following are more than twenty easy and cost effective tools

that any organization can use to monitor its own reputation.

Don’t be the last one to know what people are saying about you.  

HOOTSUITE

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Hootsuite allows organizations to manage social networks, schedule messages, engage audiences, and measure ROI right from a dashboard. Social media analytics, customizable app directory and interaction history available. (hootsuite.com)

LISTED PLANS USERS

TWEETDECK

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Real-time tracking, organizing and engagement for a custom Twitter experience. Organize and build custom timelines, keep track of lists, searches, activity and more —all in one interface. Create searches to track topics, events and hashtags. Share an account with your team, without sharing your password. (tweetdeck.twitter.com)

RADIAN 6

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Radian6 from the Salesforce Marketing Cloud allows users to track, monitor, and react to comments, questions, and complaints as they happen. Users can tap into over 650 million sources from Twitter, Facebook, YouTube, blogs, news, and more to hear what’s being said its brand and rout social media posts to any user across the organization for insight or follow-up. (exacttarget.com/products/social-media-marketing/radian6)

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SYSOMOS

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Instant and unlimited access to all social media conversations and the power to uncover meaning in the data through advanced sentiment analysis by gender, age and location. The Sysomos social intelligence engine collects data from blogs, Twitter, social networks, message boards, wikis and major news sources and integrates all data into one, intuitive user interface. (sysomos.com)

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TRACKUR

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Offers instant notifications when your brand is mentioned. Will show you what people are seeing when they search for you in Google or any social network. It also lets you know if the people talking about you are influential in the industry or not. With built-in analytics capabilities, you can take online reputation management to the next level by tracking and analyzing trends, such as which marketing efforts elicit the most positive responses. (trackur.com)

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NAYMZ

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Naymz is a useful tool for tracking your social influence, which is closely tied to your online reputation. The most intriguing feature is a RepScore that rates your influence across different social networks, such as LinkedIn, Twitter, Facebook, and others. It will send a questionnaire to your contacts to help offer you this information. There are also built-in tools for enhancing your personal brand, tracking your visitors, comparing your rank with those of your peers and industry leaders, and monitoring both Google and Bing for brand mentions—all from a single dashboard. (naymz.com)

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BRANDSEYE

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BrandsEye continuously seeks, gathers and stores mentions based on pre-defined criteria across the full sweep of social media platforms. Each selected mention is distributed to a locally relevant “crowd” where real people refine and contextualize the data based on expression of sentiment. Sophisticated machine learning algorithms evaluate each mention to ensure consistent accuracy and relevance. Data is brought to life in a customizable interface featuring analysis tools. API allows for third-party integration. (brandseye.com)

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BRANDWATCH

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Track real-time conversations about brands, products, competitors and industries across 80+ million sources in 44 languages. Uncover countless customer insights and competitive advantages. Track and measure campaign performance, share of voice, brand perception, audience demographics and more. Customize dashboards to suit business needs, or use default dashboards to quickly gather insights on brand performance. (brandwatch.com)

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RANKUR

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Rankur monitors social networks like Facebook, Twitter, Google+, LinkedIn and more and offers identification of opinion leaders and facilitates the analysis of your customers’ behavior and engagement. Rankur monitors News, Blogs, and Social Media Networks. It’s crawler scans more than 100M web pages per day and extracts conversations, comments, articles and online reviews. They provide reports that are adaptable. Data is divided into language, positivity, creation date, gender, age groups, geo location, topic trends and more. (rankur.com)

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TWEET BINDER

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Analyze, classify, and report your terms or hashtags on Twitter. Not only can you monitor Twitter for company mentions, but you can also share your reports with your followers in a report. (tweetbinder.com)

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IMAGE RAIDER

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ImageRaider allows users to upload their applicable photos and then uses web crawlers to identify sites utilizing them. Unlike the reverse image search on Google, individuals can set ImageRaider up to scan the internet for photos on a regular and ongoing basis. Works on a unique credit system. (imageraider.com)

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SOCIAL MENTION

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A free tool, SocialMention is a search engine that scours the social sphere for mentions that you type in. It also analyzes mentions and their importance. You can narrow the search to blogs, microblogs, videos, images, or even questions. The results are detailed, with a breakdown of the sources and users, a measure of how positive or negative the conversation is, and its overall reach. Statistics include sentiment, top keywords, top users, top hashtags, last mention, and more. It’s not automated, however. (socialmention.com)

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WHOS TALKIN

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A social media search tool that allows users to search for conversations surrounding the topics that they care about most, whether a favorite sport, favorite food, celebrity, or company brand name. Its search and sorting algorithms combine data taken from over 60 social media gateways. The data is taken and displayed in a carefully designed interface that harnesses the power of AJAX to offer a well organized user experience. (whostalkin.com)

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GOOGLE ALERTS

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Simply add in the term you want to track (most likely your company name), and you will get emails telling you when and where that word was mentioned. It doesn’t do any type of analysis for you, but it gives you the facts. Set up alerts for any search terms you want, such as your company name or targeted phrases relevant to your niche, then specify the types of results you want and how often. You can even get alerts as mentions occur for real-time online reputation management. Google sends alerts directly to you in an email digest, so there’s no ongoing legwork involved. This is a free tool. (google.com/alerts)

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IF THIS THAN THAT (IFTTT)

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Automates simple online tasks by using a basic principle: If this happens then do that. IFTTT lets you set up rules (called recipes) for everything from getting the latest weather updates as a text message to automatically sending Instagram photos to Twitter and other platforms. You can create a recipe by choosing a trigger channel and an action channel. To monitor what people are saying about your company, set up a recipe that scans RSS feeds of important industry websites, then send yourself a daily email alert with the results. If a website mentions your company than you receive an email alert. (ifttt.com)

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MELTWATER ICEROCKET

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Instantly search blogs, Twitter, and Facebook for specific terms. There is no account necessary. Just enter in the terms into the search box and choose the channel you wish to search: blogs, Twitter, Facebook, or all. It has a wide range of filter options to specify searches. You can search blog posts limited to certain authors or filter Twitter searches by hashtags, text, or, links. (icerocket.com)

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TOPSY

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Find key influencers related to your industry and company as well as sentiment scores over a period of time. A way to monitor influencers to see what they’re saying about you specifically or your industry in general. Topsy also has social search, social analytics and social friends to use to keep up with what’s being said about you, your competitors, and any general discussion around your industry. (topsy.com)

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TAGBOARD

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Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Robust tools offer the power to select specific posts to feature on websites, in broadcast TV, and on large displays. (tagboard.com)

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HASHTAGIFY.ME

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An advanced hashtag search. Hashtagify.me allows you to search among millions of Twitter hashtags and quickly find the best ones for your need based on their popularity, relationships, languages, influencers and other metrics. (hashtagify.me)

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KNOWEM?

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Scours hundreds of different social media sites to determine whether anyone else has set up an account in your or your company’s name. For an additional fee, the website also provides profile registration services to prevent other entities from hijacking your brand’s social media identity. (knowem.com)

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PIN ALERTS

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You can be notified whenever someone pins something that is from your website on Pinterest. Add alerts to as many as domains as you would like. You are also able to follow your competition to see how often they are getting repinned. (pinalerts.com)

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GO FISH DIGITALHaving your brand (be it your personal or company name) appear on a complaint website is one of the worst things that can happen to your business. With this tool you can inspect more than 40 complaint sites to see if anything appears on them that you should know about (gofishdigital.com)

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The Future Point of View Technology Mastery Institute is dedicated to educating leaders on the latest in technology: digital marketing, enterprise architecture, governance, leadership, cybersecurity and much more. We have a variety of public and private courses that develop leaders’ and organizations’ knowledge surrounding technology. For more information about the Technology Mastery Institute and our current schedule, please visit fpov.com/education.

Want to learn more about how you can monitor and protect your online reputation?

We’ve established a process that will help you develop a level of control over your social relevancy.

For more information please visit FPOV.com or email info@fpov.com