IDA BAILLOTMATTHIEU ZEILAS

MBA 2B

Review Pro EBuzzConnect

1. Optimize Average Daily Rates (ADR), occupancy and RevPAR

2. Benchmark and improve guest satisfaction

3. Manage, analyze and respond to online guest reviews

4. Monitor and engage in social media conversations

5. Identify positive and negative operational or service trends

6. Find out how your hotel's reputation performs over time

1. Integrated View - Reviews and Social Media Channel

2. Establish and Monitor Goals for Your Team for Major KPIs

3. Workflow Management

4. Key Marketing and Operational Insights

5. Benchmark hotel performance vs. major competitors

6. Interface to key social media channels

7. Flexible and Powerful Reporting

Review Pro EBuzzConnectREPUTATION = REVENU

93% of hotel guests are influenced by reviews, and the majority of them won't book a hotel without them.

Today, online reviews and other user-generated content (UGC) is having a significant impact on individual hotels and multi-property chains.hotel guest and the growing trend for individuals to share their hotelexperiences with others on the Internet

Consumers talk about hotel in multiple online channels (TripAdvisor, Yelp, OTAs - Expedia, Priceline, Travelocity, etc, and social media channels such as Facebook, Twitter, and Youtube) The most important question on a hotelier's mind is - "Should I care?" The answer is absolutely and emphatically Social media and online reviews will continue to increase in importance and will have a direct impact on your revenue and profitability.With the proliferation of channels where consumers are leaving reviews, the complexity of monitoring and managing reviews increases significantly.

We will choose Review Pro services

Compare to the Ebuzz connect, Review pro :

Optimize Average Daily Rates (ADR), occupancy and RevPAR & Identify positive and negative operational or service trends

Revenue Opportunity: indicate when guests would be likely willing to pay more. Consider increasing rates to grow revenue.

Optimized: States, with both revenue and guest satisfaction

Problematic: Address underperforming areas to avoid falling RevPAR.

Revenue Risk: Identify and address low satisfaction areas quickly to maintain and improve RevPAR.

Good references : Hotels, chains and management companies of all sizes in over 70 countries trust ReviewPro to manage their reputation.

Testimonials from CEO

"ReviewPro enables us to manage our online reputation both on a brand basis as well as on an individual hotel basis to a level of detail that was not previously possible.“

Luis del Olmo Executive VP & CMO, Meliá Hotels International

WORLD OF MOUTH IS NOW PUBLIC.

The social networks are becoming more present in Google’s search results; by frequently producing content on these networks companies can obtain a good position in search engines.

Those brands that have a well-managed social media presence are perceived as more humane, gaining people’s trust and improving their online reputation.

Reputation drives demands and is not comparable to brand, price and location in influencing travel decisions.

ORM involves actively participating to build awareness and shape perceptions of a company.

We will use ORM in our hotel website by the way of :

- Using guest surveys to increase review volume on TripAdvisor and other leading review sites or directly on website

- taking our guest feedback, both online reviews and direct surveys, in one dashboard

- Improving guest satisfaction and review volumes and watching our rankings soar on leading review sites and OTAs, boosting ADR and RevPar

- Managing the internal response to address operational and service issues and responding to guests directly from within the tool