ONLINE RADIO LISTENING COMPLEMENTS OVER-THE-AIR RADIO

Source: Scarborough, R1 2019 (January 2018 - 2019), San Diego Metro, Hispanic online radio listeners.

% of monthly Hispanic Online Radio listeners who listened to over-the-air AM/FM RadioMonday-Sunday, 6a-mid

92.9% 94.3% 92.6% 91.5% 87.9%

Hispanic P18+ Hispanic P18-34 Hispanic P18-49 Hispanic P25-54 Hispanic Women 25-54

Online Radio = Listening to AM/FM radio stations online and/or listening to audio content available only on the Internet.

91.3% 94.6% 92.0%90.5% 90.5% 87.2%

30.7% 34.9% 36.2% 35.9% 32.4% 35.9%

0%

20%

40%

60%

80%

100%

Hispanic P18+ Hispanic P18-34 Hispanic P18-49 Hispanic P25-54 Hispanic P35-64 Hispanic W25-54

Listened to Radio Past Week (M-Su, 6a-mid) Visited Pandora Past Month

Source: Scarborough, R1 2019 (January 2018 - 2019), San Diego Metro.

SAN DIEGO HISPANICS LISTEN TO RADIO MORE THAN PANDORA

MORE HISPANIC ADULTS 18+ LISTEN TO RADIO IN A WEEK THAN VISIT THESE SOCIAL NETWORKING SITES IN A MONTH

91.3%

64.1% 61.1%

44.0%

27.2% 24.9% 24.4% 20.7% 18.9%

Source: Scarborough, R1 2019 (January 2018 - 2019), San Diego Metro, Hispanic Adults 18+.

Reach %

DESPITE FRAGMENTATION, SAN DIEGO HISPANICRADIO AUDIENCE IS GROWING

Source: Nielsen Audio, Spring 2013 - 2018, San Diego Metro, Hispanic Persons 12+, Monday – Sunday, 6am-mid.

795,300 810,000 806,300839,300 837,300 831,300

Spring 2013 Spring 2014 Spring 2015 Spring 2016 Spring 2017 Spring 2018

RADIO REACHES 92.3%OF SAN DIEGO METRO

HISPANICS EVERY WEEK

8.5 HOURSSPENT WITH RADIO

EACH WEEK

Source: Nielsen Audio, Spring 2018, San Diego Metro, Hispanic Persons 12+, Monday – Sunday, 6am-mid.

REACH AND TIME

OVER 800 THOUSAND SAN DIEGO

HISPANICS USE RADIO EVERY WEEK

THAT’S 92.3% OF EVERYONE

REACHED BY RADIO

SPENDING 8.5 HRSLISTENING EVERY WEEK

Source: Nielsen Audio, Spring 2018, San Diego Metro, Hispanic Persons 12+, Monday – Sunday, 6am-mid.

8

678,100SAN DIEGO HISPANICSUSE RADIO AWAY FROM HOME DURING COMMUTING HOURS

•Source: Nielsen Audio, Spring 2018, San Diego Metro, Monday – Friday, 6a-10a + 3p-7p, Hispanic Persons 12+.

Radio reaches 91.3% of San Diego’s Hispanic Adults 18+

91.3%77.6%

67.9%

38.9%

82.9%

Listen to Radio PastWeek

Watched AnyBroadcast TV Past

Week

Watched Any Non-Premium Cable Past

Week

Watched Any SpanishTV Past Week

Spent Any Time onInternet Past Week

Source: Scarborough, R1 2019 (January 2018 - 2019), San Diego Metro, Hispanic Adults 18+.

Note: Any Spanish broadcast stations include: Azteca America, MundoFox, Telemundo, UniMas, or Univision.

RADIO REACHES MORE HISPANIC ADULTS 18+IN A WEEK THAN ANY OTHER MEDIUM

10Source: Nielsen Audio, Spring 2019, San Diego Metro, Monday – Sunday, 6a-Mid, Hispanic Persons 18-64.

78% OF SAN DIEGO HISPANIC RADIO

LISTENERS ARE IN THE WORK-FORCE

THAT’S OVER 469 THOUSAND QUALIFIED CONSUMERS LISTENING EVERY WEEK