Online PrivacyKey Facts & Stats

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92% of US consumers worry about their privacy online. Source: Truste Privacy Index 2016

17% of US consumers receive more than 10 irrelevant email marketing messages per day.Source: Gigia. The 2015 State of Consumer Privacy & Personalization

The top cause of customer concern is companies collecting and sharing information with other companies. Source: Truste Privacy index 2016

Online hackers are feared by some 96% of internet users. Source: Statista

45% of U.S. adults believe they have little to no control over personal information companies gather from them while online. Source: Ispos

68% of Americans said they were not OK with targeted advertising because they don't want their online activities tracked and analyzed. Source: Pew Internet & American Life Project

81% of parents of online teens say they are concerned about how much information advertisers can learn about their child’s online behavior. Source: Pew Internet & American Life Project

65% of U.S. adults havedeleted cookies to protect their online privacy.Source: Ispos

France has an average of ninethird-party cookies per homepage, versus eight in Great Britain and five in the Netherlands. Source: Truste Privacy Index

19% of mobile phone owners have turned off the location tracking feature on their cell phone because they were concerned that other individuals or companies could access that information.Source: Pew Research

54% of mobile app users have decided not to install a mobile app when they realized how much personal information they would need to share in order to use it. Source: Pew Research

Just 16% of consumers believe online web merchants are trustworthy when it comes to keeping their personal information secure online.Source: Forrester

After this…do you still think yourcustomers trust your website?

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References and linkshttps://www.truste.com/resources/privacy-research/ncsa-consumer-privacy-index-us

http://www.gigya.com/resource/whitepaper/the-2015-state-of-consumer-privacy-personalization/

http://www.statista.com/topics/2476/online-privacy/

http://ipsos-na.com/news-polls/pressrelease.aspx?id=5972

http://www.sfgate.com/business/article/Internet-privacy-a-growing-concern-Pew-finds-3407488.php

http://www.pewinternet.org/2012/11/20/parents-teens-and-online-privacy/

https://www.truste.com/resources/privacy-research/ncsa-consumer-privacy-index-us/

http://www.pewinternet.org/2012/09/05/privacy-and-data-management-on-mobile-devices/

https://www.internetretailer.com/2012/05/11/consumers-worry-about-online-privacy-shop-anyway