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Online Pl atfOrm thatadaPts tO yOur business

Web Content Management

Mobile Web

Ecommerce

Email Campaigns

Social Media

Analytics

Sitefinity ASP.NET CMS is a product of

Online Pl atfOrm thatadaPts tO yOur business

Web Content Management

Design layouts easily with drag & dropSitefinity comes with a unique page layout builder which allows you to intuitively create your page structure by simply dragging, dropping and resizing rows and columns – no coding required. You will never have to wait for a developer to create or tweak page layouts for you again! You can even create templates and themes without any CSS and HTML skills using the Template Builder, removing bottlenecks from your production process.

Usability pushed to new heightsSitefinity’s user interface is intuitive and task focused, providing content authors with the appropriate tools for their job. The UI can be freely configured and adapted to each user or role. And whatever your task may be, contextual help and video tutorials throughout the interface provide guidance, reducing the learning curve for new and returning users alike.

CrEATE ExCEPTioNAl WEbSiTES

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Minimize time to market of your messageSitefinity’s inline editing tools are the quickest way to create and update content directly on the live website. While browsing the website, editors can directly access content elements such as news, events, blog posts, images, videos, documents and forms, and edit them on the fly with the built-in Word-like editor. Changes are published immediately and the page layout is preserved.

recover quickly from editing mistakesAll content in Sitefinity is automatically versioned and you can easily roll back to correct editing mistakes. Each content version includes information about date of last editing, status and author and you can compare versions side by side to pinpoint changes. This helps you recover quickly from errors and provides an invaluable log of editing activity for every page on your site.

optimize landing pages with A/b testingWith Sitefinity you can test different page layouts and content to understand which page version is most effective. You can do this all within the intuitive Sitefinity user interface. Creating an A/B experiment for key landing pages is quick and easy and doesn’t require a developer.

Publish to multiple channelsSitefinity’s publishing system makes it easy to aggregate content from multiple sources, external websites and blogs – all without leaving the Sitefinity user interface. You can publish content to your website directly from RSS feeds or from your email inbox, simply and easily. With the Sitefinity Twitter connector, it is a one-click step to send content directly to Twitter.

Web Content ManagementCrEATE ExCEPTioNAl WEbSiTES

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Mobile strategy based on responsive designManaging content for multiple devices is hard, right? Not anymore. With Sitefinity it’s never been easier to deliver a browsing experience optimized for any device. Sitefinity 5 Mobile Web adapts your pages to any device or screen size quickly and easily, with a cutting-edge responsive design engine working behind the scenes.

Preview your webpages on different device emulators Before publishing, use Sitefinity’s device emulators to preview content on different devices and screen resolutions. Verify that all elements are displayed properly, and layout and design are optimally presented. The page preview option includes emulators for Android and Apple iOS devices.

Take full control of mobile experiencesWith Sitefinity, you only need to maintain one set of content, no matter how many platforms you target. However, if you need to present different content to different device users, Sitefinity also allows you to redirect visitors to a dedicated page tailored to specific mobile devices or tablets.

one-click publishing for all devicesCreate and publish content with Sitefinity and you don’t have to worry how it will display on different devices. You can forget about keeping different page versions and URLs for each device - and the nightmare of having to edit every one of them each time you make a small change!

Mobile WebDElivEr ENgAgiNg CoNTENT To ANy DEviCE

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Create a customized online store Create an online store quickly and easily with Sitefinity Ecommerce simply by dragging and dropping widgets and setting properties. The product catalog helps you create product descriptions, upload images, assign departments and categorize your products in logical groups by manufacturer, product types or any other logical separation you may have. Use widgets to display departments in a traditional store menu or a left navigational list.

Measure conversions and improve resultsTrack the behavior and buying paths of your clients to improve their experience and increase conversions. Leveraging Sitefinity’s integrated Analytics you can:

• Analyze every step of your prospect’s journey towards the purchase and see if or where they get lost;

• Measure the conversion rate of websites that refer customers who actually make a purchase.

Create marketing promotionsSitefinity’s built-in coupon manager enables you to set promotional campaigns that increase sales revenue and drive your business. You can:

• Apply a discount or dollar off on the shopping cart subtotal;

• Schedule campaign start and expiration;

• Apply coupons as nominal value or percent of the order.

offer multiple payment and shipping options Sitefinity Ecommerce integrates multiple payment services provider options and shipping carriers. The payment provider model allows merchants to implement other payment processors that have a transparent API.

Create international storesYou can manage international online stores with Sitefinity Ecommerce through:

• Multilingual product titles, descriptions and URLs;

• Localized pages for the product listing, product detail, shopping cart, and checkout.

EcommercegroW yoUr oNliNE bUSiNESS

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A/b testing – test and improve your campaignsSitefinity enables you to test and optimize emails using an A/B split:

• Experiment with different subject lines, “From” fields, or entirely different messages and styles;

• Run the test for a pre-defined percent of recipients and the winning email campaign will be sent automatically to the rest of the list.

Measure results and campaign effectivenessSitefinity enables you to effortlessly evaluate your email campaign’s effectiveness through rich visual reports. The integrated email analytics module summarizes the details at a glance and allows you to drill-down for more information.

Schedule your campaignYour newsletter can be sent now or scheduled to be sent at any time using Sitefinity’s scheduling mechanism. If your recipients are spread across different time zones, you can choose the time of day they receive your message, guaranteeing higher engagement.

Create and send targeted email marketing campaignsCreating professional email campaigns and newsletters has never been easier. In Sitefinity you can set up your campaigns through the UI without the need for any HTML or CSS skills:

• Define your layout and add content widgets using the drag-and-drop interface;

• Select a subscriber list;

• Preview the campaign before sending to ensure that the layout is preserved;

• Monitor campaign results and measure effectiveness.

Personalize your message for better engagementSitefinity helps you create and manage personalized email campaigns and measure their effectiveness. You can use dynamic contact lists from web form submissions, account registrations and other sources, and segment them based on the audience you want to reach. You can experiment with A/B tests to prepare the best message and send it at the chosen time in the recipient’s time zone. And you can do all this through Sitefinity’s intuitive user interface.

Email CampaignsrEACh yoUr AUDiENCE WiTh ThE righT MESSAgE AT ThE righT TiME

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leverage multi-channel touchpointsWith so many communication channels today, managing your total brand experience has never been more critical. Customers experience your brand in many ways - interacting with your website, talking to your sales people, reading your latest email offer, following your Twitter account. Sitefinity helps you address the community around your brand effectively:

• Shorten time to market of your message;

• Manage multi-channel marketing campaigns;

• Send personalized and targeted emails;

• Publish content to your website directly from your email inbox.

Manage Facebook pagesSitefinity helps you create and manage Facebook pages that drive engagement and invite visitors to become your fans:

• Manage the content and layout of existing pages, and track conversions directly from the Sitefinity interface;

• Create new pages quickly using the Facebook template available on the Sitefinity Marketplace.

Publish to TwitterSitefinity enables you to optimize the Twitter publishing process:

• Twitter connector: set a one-click property which publishes your content in real time through different Twitter accounts;

• Twitter widgets (profile, search, favorites and list) help you organize and display selected tweets on your web pages;

• URL shortening service helps you post your tweets more quickly.

Mash up content from various sourcesSitefinity’s publishing system allows you to automate the publishing process and expose content through multiple channels. Through the Sitefinity user interface you can:

• Draft, schedule and publish content;

• Aggregate and mash up content from different sources.

Forums Interact with your audience, share knowledge and experience, and receive valuable feedback from your community directly on your website. Sitefinity’s Forums module incorporates all the features expected from a modern solution, along with a rich text editor for accessible formatting. Engaging with your community is now easier than ever!

Community and blogsKeep your website visitors informed and engage with your community. Sitefinity’s out-of-the-box Blogs and RSS feeds support your community building efforts.

Events promotionSitefinity’s built-in events module allows you to promote your planned events and increase your prospects’ engagement:

• Schedule and announce events through your website;

• Receive comments and feedback from the community.

Social MediaENgAgE WiTh yoUr CoMMUNiTy

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improve your website search engine rankingsSitefinity’s powerful SEO tools allow you to improve the search engine rankings of your website and get ahead of your competition. You can edit URLs, page names, titles, descriptions and keywords, edit alternative tags for images, and quickly find pages with missing meta tags – all without leaving the intuitive user interface. Sitefinity also enables you to quickly create campaign and product landing pages that target strategic keywords.

optimize web pages with A/b and multivariate testingWith Sitefinity you can test different landing page layouts and content to understand which version is most effective.

• Set up an A/B experiment in just 10 minutes;

• Explore which combinations of page elements bring best results through multivariate test experiments.

optimize the lead generation processSitefinity’s advanced Forms module enables you to collect information from your site visitors, helping you better target your website content and successfully convert leads.

• Create registrations, surveys, questionnaires, and applications simply by dragging and dropping widgets;

• Experiment with different forms and optimize your lead generation process.

Tools to Measure and Improve Your Campaigns

Measure the effectiveness and optimize your marketing strategySitefinity’s integrated Analytics module gives you an overview of your website activity with multiple reports that track visitors, traffic sources and content trends on your website. Get full insights about your customers, their demographics and the way they interact with your website. Use the data to optimize your marketing strategy and achieve the desired business results.

Easily editablehuman-readable Urls

Sitefinity prompts the user on the meta tags content

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Unmatched Developer Productivity

Develop, extend and customize faster with the Module builderCustomization and integration are critical to the success of any CMS implementation. Sitefinity’s Module Builder offers unique productivity gains unrivalled by any other CMS. With the Module Builder you can:

• Create your own custom modules directly from the UI. No need to use Visual Studio;

• Set a custom type with custom fields for the module;

• Automatically add the new widget to your toolbox;

• Apply ready to use code-snippets that are generated for you in the UI;

• Use the back-end module configurator to customize the look and feel of your module.

Use ASP.NET MvC, WebForms or bothSitefinity offers developers the ability to switch freely between WebForms or MVC when developing web applications. Depending on your project needs, you can choose among four modes in which Sitefinity pages and templates can be used: hybrid, pure ASP.NET MVC, pure ASP.NET WebForms, and classic ASP.NET MVC.

Тechnology that you already understandBased on the Microsoft .NET platform, Sitefinity feels instantly familiar to ASP .NET developers. The system is based on standard and widely understood ASP .NET technologies: Controls, Master Pages and Themes. In addition, all Sitefinity data is based on .NET data providers, which can be modified or replaced to interact with outside systems.

Decrease development time with Sitefinity ThunderSitefinity Thunder is a Visual Studio plugin that enables developers to easily extend and customize Sitefinity. Using this tool, developers can install and update components such as Themes, Widgets, and Modules without leaving the Visual Studio IDE. Thunder also allows you to deploy to multiple projects, keeping them in sync with the click of a button.

Software development kit with lots of samplesThe Sitefinity Software Development Kit (SDK) is designed to increase developer productivity even when faced with tough project requirements. It includes:

• Telerik developer productivity tools (RadControls for AJAX, RadControls for Silverlight, OpenAccess ORM);

• How-to tutorials;

• Sample projects;

• Visual Studio templates;

• Comprehensive documentation.

ASP.NET

MVCASP.NET

WebForms

HybridApplication

Development

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Enterprise Readiness

granular access rights on a user or role levelSitefinity is built with the security needs of the enterprise in mind. Sitefinity supports multiple authentication methods (Active Directory, Windows Authentication, forms authentication, etc) and enables you to set extremely granular security with unique user-level permissions attached to everything in the CMS - from a single content item to pages, CMS settings and configuration. For ease of management in large scale deployments, you can quickly assign users to groups who share roles and therefore need the same permissions.

business process management workflowIn Sitefinity you can create workflows to manage the execution of tasks on content items and pages. Whatever your needs are, Sitefinity allows you to control even the most complex publishing processes. Leveraging the power of Windows Workflow Foundation, you can simplify complex business scenarios:

• Set conditional approval steps;

• Apply safeguards to ensure that certain words or phrases will not be published;

• Receive notifications if someone is away or if there is content pending approval;

• Rich custom workflows can be built with Windows Workflow Foundation 4 to meet your organization’s unique requirements.

Site synchronization for multi-site managementDesigned especially for the needs of enterprise websites, Sitefinity’s Site Synchronization technology, based on the CMIS standard, ensures synchronization of content blocks, news, blogs, documents, videos, pages, templates as well as taxonomies among your servers and websites. Deploy to secure, separate staged editing and production environments, adding as many servers as you need – all this is supported by Sitefinity Site Synchronization.

integration with other systemsSitefinity brings unprecedented abilities for connectivity and integration with all kinds of external systems and data sources through the following integration points:

• Provider model allows Sitefinity to work with multiple data sources in parallel;

• Publishing system makes it easy to expose, consume, aggregate and mashup content from multiple sources, external websites and blogs;

• Fully exposed RESTful web services;

• Data feeds allow you to easily expose or import content items to external systems via RSS and XML.

Cloud-readySitefinity brings your website to the cloud by offering native support for Windows Azure and SQL Azure. The system supports multi-instance Azure deployments, as well as session state providers and web-farms. This enables your organization to rapidly scale computing capacity to manage spikes in visitor traffic. In addition, Sitefinity customers can take full advantage of Azure’s fully-redundant highly-available infrastructure.

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About SitefinitySitefinity is a modern online business platform which adapts to any business requirement and works equally well for online marketers, developers and IT managers. Sitefinity is used for all kinds of online applications from commercial websites to community portals and intranets, and scales effortlessly no matter the size of your project. Best of all, Sitefinity offers a simple, easy-to-use interface with a virtually flat learning curve that makes it a delight to use.

Sitefinity powers more than 10,000 websites worldwide with a particularly strong presence in Financial Services, Government and Education. Global brands such as Kraft Foods, Dannon, Magna, BASF, Toyota, Chevron and Yale School of Management rely on Sitefinity every day.

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