Online persuasion and compliance social influence on the internet and beyond
Online persuasion
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bestpowerpointtemplates.com Online Persuasion Mojtaba Poorrezaei
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How to persuade people in online environment? Three lessons from neuroscience and psychology we can learn and apply them in online environment and influence people.
Transcript of Online persuasion
bestpowerpointtemplates.com
Online PersuasionMojtaba Poorrezaei
2
Outlines
• Introduction
• Marketing : From Past to Present
• Age of Persuasion
Part : How Brain Works?
Part The Eyes Have It
Part : Our Social Nature
Now
Person of the year
• Neo-cortex
• Limbic System
• Brain Stem
How the Reptilian Brain Works?
The “Eyes” have it
Visual Attention Prediction
...
…
Be very careful about with visuals and don’t use them to decorate
Our Social Nature
(Social Proof & Trust)
Understand our social nature and how to use it to influence behaviour