Online Newsrooms vs Digital Content Hubs
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Transcript of Online Newsrooms vs Digital Content Hubs
Online Newsroomor
Digital Content Hub?
A conversation with Sally Falkow and Tinu Abayomi-Paul
#ownthenews
Sally Falkow Accredited (APR)since 1994 Digital Evangelist since
2000 Publisher of Proactive Report
– one of the first 20 PR blogs – first published in 2003
First session on Digital PR at a PRSA conference (2004)
PR Trainer of the Year (2009) for the first Digital and Social PR Boot Camp classes in the US@sallyfalkow
Tinu Abayomi-Paul
2014 Inaugural Women's Leadership Fellow at Hot Momma's Project
Executive Editor at Hot Momma's Project
Former Editor of Women Grow Business (#wgbiz)
Currently serving on the Web.com/Network Solutions Social Web Advisory Board@tinu
The Media Landscape• The one factor that has
most impacted news in the last decade is search
• The one factor most likely to be the biggest influence on news in the next decade is social sharing
Source: Pew State of the Media Report
The Rise of Visual Content
• The majority of people describe themselves as visual learners.
• Content posted with visuals receives 94% more page visits and engagement.
• Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.
• Videos and images on landing pages increase average page conversion rates by 86%.
What the Media Wants• Images that tell the
story• Infographics that
help the reader grasp complex data
• Charts to show data visually
• Video that extends and enhances the story
Sneak Peek2014 Online Newsroom Survey
Results
Fortune 100• 96% have a newsroom• 29% still have a text-only news section – no
images or video!• 22% use visuals with individual press
releases• 61% have sharing options on their news
content• Over 90% have LI, Twitter and FB accounts• Only 22% have their social content linked
from their newsroom• 23% have optimized the content for search
Fortune 500• 98% have a newsroom• 38% are still text only – no images or video• 10% use visual on individual press releases• 42% have social sharing buttons on their
news content• 90% have LI, Twitter, FB and YT accounts• 14% link to all their social content from
their newsroom
Inc 500• 78% have a newsroom• 73% are text only – no images or video• 8% use visual on individual press releases• 12% have social sharing buttons on their
news content• 95% have LI, Twitter, FB and YT accounts• 2% link to all their social content from
their newsroom
QUESTIONS?@TINU
@SALLYFALKOW
http://www.press-feed.com