ONLINE MEDIA KIT - Amazon Web...
Transcript of ONLINE MEDIA KIT - Amazon Web...
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Available only to CVB Partners, connect with visitors on the leading travel website for Colorado Springs & the Pikes Peak region. VisitCOS.com has a bold, mobile-responsive design and targets a qualified audience with disposable income and a high propensity to travel.
TELL YOUR STORY TO VISITORS PLANNING TRAVEL TO THE REGION
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
More than 5 millionpageviews annually
65% of audience usesmobile devices
Website visitors are 56% female,
travel and outdoor enthusiasts
Select from Targeted Ad Placements:
Homepage | Things to Do | Events | Where to Stay | Outdoor Adventures | Food & Drink | ShoppingArts & Culture | Meeting Planners | Weddings & Reunions | Run of Site
Additional Custom Opportunities Available!
ONLINE MEDIA KITVisitCOS.com
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A Variety of High-Performing Options
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
ONLINE COUPONSHelp visitors stretch their vacation
budget with money-savings coupons.
VISITOR NEWSLETTER ADSInvite visitors to your business through native newsletter ads.
NATIVE ADSReach highly targeted visitors who want to
know your story and be part of it.
ENHANCED PARTNER PAGESVisitors want to know more and see more with extended copy and a complete photo
gallery.
FEATURED APP LISTINGBe the among the top listings when people
use the mobile app to plan their fun.
VISITOR GUIDE ORDER ADSWhen someone orders a guide, be the first
business they see on the website and in an email.
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Why Native Advertising?
1. BETTER PERFORMANCE
2. IMPROVES PURCHASE INTENT
3. BETTER EXPERIENCE FOR WEBSITE VISITORS
4. INTEGRATED WITH WEB DESIGN
4xincrease in CTR for native ads
compared to display ads.
- DoubleClick Publisher Blog, May 2017
18%of people who click on native ads
have higher purchase intent.
- Marketing Trend, Inc.com
25%more consumers looked at native
ads than at standard banners.
- Native Ads vs. Banner Ads, Sharethrough
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
Native advertising is a placement that looks like it is part of the website content and helps to educate and inspire rather than simply “sell.”
On average, native advertising on VisitCOS.com has performed 511.11%higher (0.18 CTR vs 1.10 CTR) than traditional banner ads performed in the past.
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Feature Ad
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
EXAMPLE
This placement will really get your business noticed. Located in the upper right section of high-traffic pages, the Feature Ad consists of a larger image, title and enough body copy to get your story started. We suggest linking to a page on your site that continues the story you started in the Feature Ad.
CLICK TO SEE EXAMPLE >>
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Highlight Ad
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
EXAMPLE
Grab the user’s attention with this placement that lives right below the top content of high-traffic pages. Each Highlight Ad consists of an image, title, advertorial-style copy and link directly to a URL of your choosing. We suggest linking to a page on your site that continues the story you started in your Highlight Ad.
CLICK TO SEE EXAMPLE >>
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Tile Story Ad
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
EXAMPLE
Vivid imagery and bright colors ensure that these ads stand out. Tile Story Ads include a high-res photo, attention-grabbing title and link to your page. We suggest linking to a page that relates to the title you place in the Tile Story Ad.
CLICK TO SEE EXAMPLE >>
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Collage Story Ad
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
EXAMPLE
Dominate the real estate on a high-traffic page with large, vivid imagery, attention-grabbing title, advertorial-style copy and a link to your page. We suggest linking to a page on your site that continues the story you’ve written in the copy.
CLICK TO SEE EXAMPLE >>
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Events Ribbon Ad
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
EXAMPLE
» Advertisement does not have to promote an event or be event related to qualify for this placement.
Promote an event, exhibit or any other time-sensitive experience at the footer of high-traffic pages. Event Ribbon Ads get an image, title, copy and link to a page of your choice. We suggest linking to a page on your site that continues the story you’ve written in the Event Ribbon Ad.
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Specs: Native Advertising
NATIVE WEBSITE
ADS
SPECIFICATIONS
Feature Ad• 300x250 px image • 24-character title• 140-character description
• Tracking URL to a page on your site that continues the story
Highlight Ad• 200x200 px image• 24-character title• 120-character description
• Tracking URL to a page on your site that continues the story
Collage Story Ad• 800x600 px image• 26-character title• 215-character description
• Tracking URL to a page on your site that continues the story
Tile Story Ad• 400x300 px image • 26-character title
• Tracking URL to a page on your site that continues the story
Events Ribbon Ad
• 240x160 px image • 22-character title• 85-character description
• Tracking URL to a page on your site where tickets are sold or more info is provided
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
Send all items to [email protected]
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Pricing: Native Advertising
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
Billing for banner ads will be matched with your partner renewal date.*All items except consumer newsletter ads are billed with partnership renewal. For new placements, an invoice will be generated upon receipt of order form that prorates the cost per year up to your partnership renewal date. Going forward, renewals will be included in your annual partnership billing. You may cancel at any time, but the CVB will not issue refunds for mid-year cancellations. Newsletter ads will be invoiced prior to the scheduled release date. Payment must be received in advance for a newsletter ad to run.
NATIVE WEBSITE ADS 2018-2019 RATE BASED ON AD TYPE & PAGE LOCATION
Feature Ad• $595 - Meetings | Shopping | Weddings• $795 - Arts | Dining & Nightlife
• $895 - Run of Site• $2,395 - Events | Lodging | Outdoor
Adventures
• $3,495 - Homepage | Things to Do
Highlight Ad• $495 - Meetings | Shopping | Weddings• $695 - Arts | Dining & Nightlife
• $795 - Run of Site• $2,195 - Events | Lodging | Outdoor
Adventures
• $3,245 - Homepage | Things to Do
Collage Story Ad • $245 - Weddings• $395 - Meetings | Shopping
• $495 - Arts | Dining & Nightlife• $1,245 - Outdoor Adventures
• $2,995 - Homepage | Things to Do
Tile Story Ad • $195 - Weddings• $295 - Meetings | Shopping
• $445 - Arts | Dining & Nightlife• $995 - Outdoor Adventure
• $2,495 - Homepage | Things to Do
Events Ribbon Ad
1-Month Pricing
$75 - Arts | Dining & Nightlife $245 - Outdoor Adventure$300 - Homepage | Things to Do
3-Month Pricing
$195 - Arts | Dining & Nightlife$375 - Outdoor Adventure$750 - Homepage | Things to Do
6-Month Pricing
$235 - Arts | Dining & Nightlife$595 - Outdoor Adventure$1,195 - Homepage | Things to Do
12-Month Pricing
$550 - Arts | Dining & Nightlife$995 - Outdoor Adventure$1,995 - Homepage | Things to Do
11MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
Additional Online Upgrades• Digital Coupon• Consumer Newsletter Ad• Visitor Guide Confirmation Page & Email Ads• Enhanced Partner Detail Page• Featured App Listing• Visitor Information Center Digital Display Ad or Video
Beyond Native Advertising options, you have a variety of ways to increase your digital presence on CVB platforms. Each of these opportunities will highlight your business for increased awareness and traffic. You may order any of these items at any time throughout the year. Your first payment will be pro-rated so that subsequent billings are on your annual dues invoice. Refunds are not available if you cancel your ad or enhancement before your billing term is over.
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Digital Coupon
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
EXAMPLE
Gain exposure on one of the most highly trafficked pages on VisitCOS.com. There’s nothing better than saving money on vacation and our users take full advantage of it! Get visibility to visitors with a coupon listed on the right hand side of the Deals & Coupons page. Remember that you can also add up to three free deals on these pages and update them yourself any time you like. CLICK TO SEE EXAMPLE >>
13MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
EXAMPLE
Consumer Newsletter AdReach an audience of more than 60K subscribers who have shown an active interest in visiting Colorado Springs. These ads are displayed in our monthly consumer newsletters and include a high-res image, title, copy and tracking link to the page of your choice on your website.
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Visitor Guide Thank You Page & Confirmation Email Ad
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
Captivate users who have just ordered a Visitor Guide on our site. These consumers have a high likelihood of traveling to Colorado Springs and are interested in learning about what they can do, see and experience while they’re in the region. Your ad will appear on both the thank you page and the confirmation email – it’s like buying two ads for the price of one!
CLICK TO SEE EXAMPLE >>
EXAMPLE
» Only three placements will be sold per year on a first-come, first-served basis.
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Give your VisitCOS,com Partner Detail Page some pizzazz with up to 10 images, 300 words of copy, a video and two PDFs. These additions help to paint a broader story of your business for our site visitors and increases the click-through rate to your website.
The CVB team can get your Detail Page set up initially. You then have the ability to log in to the Partner Data Update system at any time to make edits to your listing and submit new images.
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
Enhanced Partner Detail Page EXAMPLE
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Visit Colorado Springs App - Featured Listing
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
Get your listing featured above all others in the various categories on our mobile app. Non-featured Partners will appear in the listing according to how far away they are from the user. With a featured listing, you’ll always appear at the top, alongside other featured listings.
To see an example, download the app from the App Store or Google Play – search for “Colorado Springs Travel Info.” Navigate to Explore Colorado Springs > Outdoor Adventure > Biking to see a Featured Listing.
EXAMPLE
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Visitor Information Center | Digital Display Ad
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
EXAMPLE
Capture an audience of 20K visitors annually who walk into our Visitor Information Center to discover things to do, places toeat and places to stay in the region. Ad units include: ½ screen, full screen, 30-second video and 60-second video (videos are full screen).
FULL-SCREEN EXAMPLE
Find the perfect souvenir IN OLD COLORADO CITY
Adventure awaits at the base of PIKES PEAK – AMERICA’S MOUNTAIN
HALF-SCREEN EXAMPLES
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Specs: Online Upgrades
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
ENHANCEMENT SPECIFICATIONS
Digital Coupon • 400 x 238 pixels - JPG or static GIF
Consumer Newsletter Ad • 150 characters of copy (including spaces)• 150x80 pixel image
Visitor Guide Confirmation Ad(ad placed on page and in email)
• 300x200 pixels• JPG or & URL
Enhanced Partner Detail Page • 10 horizontal photos• Embed code to YouTube video• 300-word description • 2 PDF’s
VisitCOS App Featured Listing • No materials required
Visitor Information Center Display Ad
• Half- or Full-Screen• High-res image for static display ad (CVB will size it correctly)
Visitor Information Center Video • 30- or 60-second video file (.mov or .mp4)
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Billing for banner ads will be matched with your partner renewal date.*All items except consumer newsletter ads are billed with partnership renewal. For new placements, an invoice will be generated upon receipt of order form that prorates the cost per year up to your partnership renewal date. Going forward, renewals will be included in your annual partnership billing. You may cancel at any time, but the CVB will not issue refunds for mid-year cancellations. Newsletter ads will be invoiced prior to the scheduled release date. Payment must be received in advance for a newsletter ad to run.
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
ENHANCEMENT ANNUAL RATE
Digital Coupon $310 per coupon
Consumer Newsletter Ad $500 per placement ~OR~$1,200 for 3 placements
Visitor Guide Confirmation Ad(ad placed on page and in email)
$1,000
Enhanced Partner Detail Page $129 per category
VisitCOS App $200 per category
Visitor Information Center Display Ad
$250 - Half-Screen Ad$375 - Full-Screen Ad
Visitor Information Center Video $475 - 30-Second Video$550 - 60-Second Video
Pricing: Online Upgrades
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Next Steps
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
Now that you’re familiar with all of the great opportunities on VisitCOS.com and other platforms, what’s next? Here’s a step-by-step process for what to do now.
1. Determine which Native Ads and Enhancements are best suited to your business and budget.
2. If you’re not sure, set up a one-on-one meeting with a member of our team to review options and develop a marketing plan.
3. Fill out the order form and send it to one or all of the contacts on the next page.
4. We will send you an invoice that you can pay by check or credit card. Provide our team with the design file, images, copy and links needed to create your ad or enhancement.
5. Your ad will go live once we have all assets and payment.
6. Our team will be in touch if we have recommendations to improve your ad’s performance.
7. Contact the CVB team (or log into the Partner Update system for some items) to update your ad or enhancement.
ORDER FORM >>
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Contact Information
MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]
KIMBERLIE GRIFFISPartnership Development Director
719.685.7627
DENISE NOBLEPartner Relations Manager
719.685.7621
MELISSA WILLIAMSMarketing Manager
719.685.7641
ORDER FORM >>