Online Marketplace for Babysitter in Turkey

Final Project Anna-Lena Gerber Eylul Kabadayi Özge Emir

WHY?

Growing Market

Industry that helps family with

work-life-balance

Doesn’t exist in

Turkey yet

Own interest

New Market, no (strong) competitors

WHAT DID WE DO?

Experiment Board

Survey

Landing Page

Measuring results

Turkish FamilyParens Age 25-40Want their children to learn 2nd language

Expat FamilyParents age: 30-40Need childcare in İstanbul because they don’t know where to find it

BabysitterStudents20-30 Want to earn money

Divorced MotherFull-time working25-40Need help with childcare, no time

Not enough time for themselves, job or partner

Don’t know anyone

Want their children to learn another language

Are afraid of leaving children with stranger

Babysitter: Need money

Families want their children to learn another language

Families don’t have enough time for themselves, job or partner

Families are looking for a babysitter

In Turkey there are people who want to earn money as a babysitter

SURVEY

Survey for Babysitter

Facebook & Friends

Survey for Families

Facebook & Friends

MEASURING RESULTSSurvey Families Results

- Participants: 53- 100 % Mothers- 15 mothers even specified in the comment- Reason for babysitter

- Not enough time (Expats- Other Language (Turkish)

17%

28%55%

Parents Origin

Turkish

Expat

Mix

I have a babysitter

I don't need a babysitter

I would like to have a babysitter

0 5 10 15 20 25 30 35 40 45

8

5

42

Responses

MEASURING RESULTSSurvey Babysitter Results

- Participants: Money

Experience

Don't want to babysit

Other

41%

29%

29%

12%

ResponsesResponses

Participants: 17 Average age: 24 Would like to look for children 5+

We used- Wıx- Free stock photos - Facebook - Instagram- Facebook Groups & User

LANDING PAGEhttp://babysitterturkey.wix.com/babysitterturkey

Turkish FamilyParens Age 25-40Want their children to learn 2nd language

Expat FamilyParents age: 30-40Need childcare in İstanbul because they don’t know where to find it

BabysitterStudents20-30 Want to earn money

Divorced MotherFull-time working25-40Need help with childcare, no time

Not enough time for themselves, job or partner

Don’t know anyone

Want their children to learn another language

Are afraid of leaving children with stranger

Babysitter: Need money

Families want their children to learn another language

Families don’t have enough time for themselves, job or partner

Families are looking for a babysitter

In Turkey there are people who want to earn money as a babysitter

Turkish FamilyParens Age 25-40Want their children to learn 2nd languageWant their children to learn another language

Families want their children to learn another language

Survey (06/10)

Survey (06/09)

Turkish Agencies exist already

Expat FamilyParents age: 30-40Need childcare in İstanbul because they don’t know where to find it

Don’t know anyone

Survey (06/10)

Survey (42/52)

Families are looking for a babysitter

Even demand than expected, mothers seem desperate, not enough time

BabysitterStudents20-30 Want to earn money

Babysitter: Need money

In Turkey there are people who want to earn money as a babysitter

Survey (02/10)

Survey (07/17)

Most of the babysitter are international

Turkish & Expat Mothers- Age 28-40

Not enough time for themselves, job or partner

Online Platform where they can connect with bilingual babysittersFamilies are looking for a babysitter

GOOGLE ANALYTICS

THANK YOU FOR YOUR ATTENTION

ANY QUESTIONS?