Online marketing With Video & Your Website
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Transcript of Online marketing With Video & Your Website
Online Marketing With Your Video & Your Website
By Event Commercialshttp://eventcommercials.com
Table of Contents
• How to add video to your website• Specific marketing messages to increase
engagement and response rates
Why Video?
• Video utilizes more senses together• 4-7x higher engagement and response rates
(SearchEngineWatch)
Upload To YouTube
• YouTube is the #1 service for video online• Most integrated with other services• Click here for detailed instructions on how to
upload to YouTube
Embed on Your Website
• Go to the video’s YouTube page• Click the “Share” link below the video• Choose “Embed”• Choose preferred dimensions• Copy the code• Paste the code into your website’s HTML
Example: Embed Code
Include Call To Action
• Always include a call to action for visitors• A call to action is a specific next step for
website visitors to take, for example– Register early to lock in your preferred rate by
clicking this link: http://www.MyRegistration.com– Join our mailing list to receive special discounts
http://www.MyExampleMailingList.com– Share this page on Facebook, Twitter or LinkedIn
http://www.MyExampleLinkToShare.com
Direct Users To Your Website
• Focus efforts on consolidating traffic to your website
• You have more control over the branding and marketing message on your website vs external websites
Tracking Your Impact
• You don’t know what you don’t measure• Track activity using free analytics tools• Pay attention to pre- and post-video
embedding engagement and response rates
Ex. Google Analytics Traffic Sources
Learn More
• Interested in learning more? Visit our complete How To Marketing Online Guide or explore how EventCommercials.com is the easiest way to help your online marketing with video
THANK YOU! We hope you have a great day!