Online Marketing Trtaining in Ambala! Batra Computer Centre

Presented By:- Simran Grover

Website: www.batracomputercentre.com

Email Id: [email protected]

What is Online marketing?Email Id: [email protected]

Website:[email protected]

Ph. No.: 4000670,9729666670

• Online Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale

• Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business

model


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Internet Users By CountryEmail Id: [email protected]

Ph. No.: 4000670,9729666670



PPC

Blogging

Email Marketing

Digital Marketing

Viral Marketing

Social Media Marketing



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Pay Per Click (PPC)Email Id: [email protected]


Ph. No.: 4000670,9729666670

• You have to pay for PPC ads.

• You target certain words and then when those words are searched for on a search engine such as Google your ad will appear.

• But you do have to pay every time your ad is clicked on.

• You need to make sure you do your homework and find out how to effectively use PPC.

• Otherwise you can easily lose a lot of money in a short amount of time.

• But if you do learn how to use PPC effectively then you can make a lot of money just as fast



Ph. No.: 4000670,9729666670

Blogging• Yet another but important and crucial marketing trend that has brought a huge aberration in our society

• Blogger was launched in 1999 by three friends. Blogging as an ardent marketing tool has really blossomed in the last some years

• Businesses, companies and even superstar now use blogging system for huge promotion



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Email MarketingEmail Id: [email protected]


Ph. No.: 4000670,9729666670

• Email marketing is promoting products through the use of email

• There are 2 main ingredients to an effective email marketing campaign

• They are to build a large list of people you can email and to write great emails

• The emails should be packed with free value and they should move people to buy what you’re trying to sell

Digital Marketing• With regards to the Internet, this is

the promoting of brands using all forms of online digital advertising channels to reach consumers

• This includes video channels, Internet Radio, mobile phones, display or banner ads, digital outdoors, and any other form of digital media.



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Viral MarketingEmail Id: [email protected]


Ph. No.: 4000670,9729666670

• Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives (such as product sales) through self-replicating viral processes.

• It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, eBooks, images, or even text messages.

Social Media Marketing• Social media is very popular right now and it’s only getting

more popular

• You can tap into that popularity by using social media to sell your products

• Just make sure you don’t SPAM people. In fact, you shouldn’t use any social media to directly sell anything

• Just use social media to direct people to other sites where you can then hit them with a sales pitch



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• A – AWARENESSInitial point where your brand and/or business is recognised and acknowledged.

• I – InterestGenerating thoughts and discussion about your brand.

• D – DesireCommunicate your messages through the use of social media and email marketing.

• A – ActionThe stage where the conversion is complete and back to the 'interest' stage to retain them. Your website is responsible for this stage.



Ph. No.: 4000670,9729666670

AIDA MODEL

How the online marketing industry is impacting local business?



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• Grow from $27.1 billion in 2011 to over $42.5 billion in 2015

• The search engine marketing industry is projected to reach over $22 billion by the end of 2012, a 19 per cent increase from $19.3 billion last year

• 74 per cent of small businesses find online networking to be just as valuable as 58 per cent reporting they struggle to find value in using Facebook to promote their brand or don't have a page at all number of companies struggling to take advantage of online resources



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Pull Marketing Strategies Email Id: [email protected]


Ph. No.: 4000670,9729666670

– Websites and blogs are pull strategies

– Build websites & Blogs– Company’s social media profiles– long-term success – the company tries to draw in

customers through different kinds of advertising, such as TV ads, online banner ads and social media

– Online banner ads, and radio and TV ads are other forms of pull marketing.

Push Marketing Strategies Email Id: [email protected]


Ph. No.: 4000670,9729666670

– Email Campaign– Certain offers through your social media profiles– Companies may push information and

promotional material directly to end users through email or fliers to generate demand

– Create an email database of potential customers and send them product announcements and promotions directly

Advantages of Online Marketing

• One to one approach• Cater to specific interests• Different content by choice• Geo- marketing• Relatively inexpensive• Global business• Measuring statistics is easy• Accountability



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Disadvantages of Online Marketing

• Illegal or unethical practices

• Physical demonstration and needs to be tangible

• Transparency

• Cost of Hardware



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Online Marketing in India - Challenges

Governance, laws and regulations Cultural issues Lack of technical infrastructure Marketing philosophies & channels Online shopping worries

Fear factor Unreliable delivery mechanisms Credit card fraud and usage:



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Marketing FutureEmail Id: [email protected]


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• Clearly, the strengths of the Internet as a marketing medium far outweigh the negatives

• Companies grappling with the issue of whether to market via the Internet are already behind

• Companies attempting to build a coherent Internet marketing strategy must begin to believe that the Web is likely to be the center of their marketing future, not simply an adjunct to traditional marketing methods



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COURSES AVAILABLEBASIC COURSEC PROGRAMMINGC++ PROGRAMMINGWEB DESIGNINGWEB DEVELOPMENTS.E.O



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BASIC COMPUTER Notepad

WordPad

MS OFFICE 2010, 2013 [ Word, Excel, Power Point Point]

Internet [Gmail, Facebook, Twitter]

Online Form Filling

Bill paying, Mobile Recharge, Shopping [LinkedIn, Printerest]

Window Installation, Software Installations.



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C Programming Language

Introduction

Function

Control Statements

Arrays & Strings

Pointers, Structure & Union



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150 PROGRAMS PRACTICALLY ON PC

C++ Programming Language

IntroductionClasses, ObjectsInheritanceConstructor & DestructorFunctionPointers StructureArrays & StringsStructures, Union



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150 PROGRAMS PRACTICALLY ON PC

WEB DESIGNINGEmail Id: [email protected]


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HTML

JavaScript

Dreamweaver / Notepad++

Corel Draw

CSS & CSS3

WEB DESIGNINGCore Php

SQL

Server Control Structures

Session

Cookies



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S.E.O Courses Search Engine Basic

Keyword Research

Best On-Page SEO Tricks

Role of Word Press

Domain Selection

Social media Importance

Anchor Text Messages

Black Hat Vs. White Hat Local Place



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Courses AttractionsServer Uploading

Working on (Responsive, Creative, E-Commerce Website)

Title Meta Tag

External Links

Official Blogs

Web 2.0 Blogs



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ANY QUERY



Ph. No.: 4000670,9729666670

ADDRESS: SCO15, DAYAL BAGH, NEAR HANUMAN MANDIR, AMBALA CANTT- 133001 HARYANAPH. NO.: 9729666670, 0171-4000670Email : [email protected]: www.batracomputercentre.com



Ph. No.: 4000670,9729666670



Ph. No.: 4000670,9729666670

Online Marketing Trtaining in Ambala! Batra Computer Centre

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