Online marketing trends for 2016
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Bringing the brands even closer to their followers and engaging with them at this moment. FOR 2016 ONLINE MARKETING TRENDS 1 2 3 4 63% LIKES 1500 75% 47% Both an opportunity and threat to your search marketing strategy. Delivering non- intrusive ads to highly relevant target market. Curating and creating content as a retention strategy to improve the social aspect of social media. Live Streaming Digital Assistants Social Media Ads Instant Stories 5 Collecting and understanding data that we freely share with our intelligent devices, Internet of Things
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Transcript of Online marketing trends for 2016
Bringing the brandseven closer to their
followers and engagingwith them at this
moment.
FOR 2016
ONLINE MARKETING TRENDS
1 2 3 4
63% LIKES1500
75%
47%
Both an opportunityand threat to yoursearch marketing
strategy.
Delivering non-intrusive ads to highly
relevant target market.
Curating and creatingcontent as a retentionstrategy to improvethe social aspect of
social media.
Live Streaming Digital Assistants Social Media Ads Instant Stories
5
Collecting andunderstanding datathat we freely sharewith our intelligent
devices,
Internet of Things
Personalizingadvertising content in a
digital form issomething to try if you
have big pockets.
FOR 2016
ONLINE MARKETING TRENDS
6 7 8 9
63% LIKES1500
75%
47%
Providing instantreplies and engaingstaff that is there for
you 24/7.
Becoming responsive isa must. Now it's time to
think about SEO andtracking conversions.
Being to the point andcustomizing content to
particular onlinechannels.
Digital Out Of Home Customer Service Mobile Traffic Custom Content
10
Localizing yourmessage to achieve
maximum relevancy.
Geo Location
Live StreamingTREND 1: BRINGING THE BRANDS EVEN CLOSER TO THEIRFOLLOWERS THROUGH A VIDEO
Social media is already making use ofstreaming - YouTube Events, FacebookLive (available to big accounts), andPeriscope, Meerkat and Blab. Brands areabout to catch up, especially with livestreaming events such as recent AppleKeynote in September.
Digital AssistantsTREND 2: BOTH AN OPPORTUNITY AND THREAT TOYOUR SEARCH MARKETING STRATEGY.
Google Now, Cortana, Siri and soon to belaunched Facebook's M - those are all examplesof intelligent, digital assistants. I think this will beone of the biggest marketing trends in 2016 aswell as one of the biggest challenges to marketingitself. This means trying to sustain the relevance oftraditional search marketing.
Social Media AdsTREND 3: DELIVERING NON-INTRUSIVE ADS TO HIGHLYRELEVANT TARGET MARKET.
Advertising on social media is big in 2015 as thereis no such thing as “free organic reach” anymore. 2016 is going to be the year of relevancy,intelligent targeting and perfect user experience.In order to keep members on social media,Facebook and others need to deliver a seamlessexperience and extremely high quality content.
Instant StoriesTREND 4: CURATING AND CREATING CONTENT AS ARETENTION STRATEGY
Social media will take over the publishingplatforms to become our destination sites.Keep an eye on Twitter's Moments, acarefully curated feed of news based onrelevant topics; Facebook InstantArticles and Snapchat's Stories.
Internet of ThingsTREND 5: COLLECTING AND UNDERSTANDING DATATHAT WE FREELY SHARE WITH OUR DEVICES
Think about the unlimited stream of dataavailable to marketeers if more and moredevices will track and control our dailyactivities. Is your iPhone already trackingyour daily movement with Health app?
Curious to findout more?Read the entire list on bit.ly/smtipz-trends
www.socialmediatipz.com >
