Online Reputation Management For Physicians - Physician Reputation Marketing
Online Marketing Strategies for Tourism - H.A.N...SEO vs AdWords Google Places Google Places...
Transcript of Online Marketing Strategies for Tourism - H.A.N...SEO vs AdWords Google Places Google Places...
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Online Marketing Strategies for
TourismHow to succeed online
Presented by: Robert Bernatzeder
CEO & Co-Founder
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Trends in Online Tourism
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• 96% of travellers start their research on the internet
• In 2011 over 50% of all travel is researched and booked online
Tourism has moved online
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Why are Travellers using the Web?
• Ease
Design Your Dream
Custom Holiday
• Choice
• Compare
• Customize
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Travellers Research Online
Visit 22 sites on average before deciding*
* Google, 2010
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Online Volume Trends
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Search Volume on Google
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The Today Show - NBC
The Today Show did an Expose on
Namibia on the 7th of November 2011
The Today Show has
5.3 million viewers
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The Result on Google in the USA!
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• 120,500 Bed nights sold monthly in Namibia Jan – June 2011
• Average price per night N$ 500
• 120,500 x 500 = N$ 6.25mil
• N$ 3.125mil revenue is booked online each month!
How can you access this market?
Online Revenue
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Accessing this Market – Your Website
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Increase Brand
AwarenessStay Informed
Client Reviews
Direct Leads
Viral Marketing
Online Travel
Agents
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Your Website
WHY YOUR WEBSITE?
• Control
• Selling takes place
• All the information
• Open 24 hrs a day
• Things are measurable
THINGS TO REMEMBER
• Content is King
• Digital media sells
• Tracking visitors
• Dynamic website
• CMS
Your Website is Your Shop Front!
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• Content is important to visitors
• Content is what Search Engine require to find you.
• Don’t forget Content structure
• Content needs to be original!!!!
• Content must be focused
Content is King
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Digital Media Sells -Virtual Tour
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Digital Media Sells -Virtual Tour
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Measurable -Tracking Visitors
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Dynamic Website
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Content Management System (CMS)
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Getting Exposure
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Search Engine Optimisation (SEO)
Google AdWords
“Pay Per Click” (PPC)
Google AdWords
“Pay Per Click” (PPC)Google AdWords
“Pay Per Click” (PPC)
Google AdWords
“Pay Per Click” (PPC)
Search Engine Optimisation
(SEO)
Organically Ranked Results
Search Engine Optimisation
(SEO)
Organically Ranked Results
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Aspects of SEO
TALK ABOUT YOURSELF
• Brand your website
• Original Content
• Correct Structure
• Error free website
GET OTHERS TO TALK ABOUT YOU
• Link building
• Article Submission
• Active on Forums
• Active on Social Media
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Google AdWords - PPC
Adwords Equation: Price x Content = Ranking
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SEO ADWORDS
• Sustainable rankings• Length of exposure reliant on
budget
• Trusted more by visitors - Better
conversion• Conversion optimization key
• Long-term strategy • Great for short term exposure –
more targeted keywords
• Higher ROI • Lower ROI
• Takes time to get results • Instant results
SEO vs AdWords
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Google Places
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Google Places
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Managing Your Reputation:
The Good
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Managing Your Reputation:
The Bad
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Benefits
• Great place to do market research
• Improve brand awareness
• Stay in touch with your clients
Steps
1. Develop a strategy
2. Communicate with your Fans and SHARE content
3. Create a community around your brand
4. Allow other travellers to share their content
5. Look at Facebook Ads to help with marketing your brand
Social Media: Facebook
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Benefits
• Direct contact between you and your clients
• Keep your client updated on current situations
• Keep yourself updated on current news and events
• Get your news out to the world.
Steps
1. Develop a strategy
2. Follow your clients, your competition & industry
3. Tweet and re-tweet interesting topics
Social Media: Twitter
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Viral Marketing
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Online Travel Agents
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T: +27 (0)21 715 0778
M: +27 (0)72 488 9411
www.facebook.com/Biggestleaf
www.twitter.com/#!/bernatzeder