Adventure Works: The ultimate source for outdoor equipment

ONLINE MARKETING STRATEGIES

SOUMYA GHOSHDEC 16, 2012

presents

Executive Summary

The ConceptOnline marketing alongside conventional media

The OpportunityReduced costs

Reaching target audience with greater precision than other medias

The Potential

• The next big thing in advertising

What We’ll Cover Today

• What is online marketing• Pros of online marketing• What your target audience should be• Return on investment• What we offer• How it works

What is online marketing?

Online marketing is referred to as themarketing of products or services over

theinternet

Why go for online marketing?

IT’S FASTER

get your advertisement up on facebook in only 15 min

Why go for online marketing?

HAS A FLEXIBLE BUDGET

choose your budget

Why go for online marketing?

24/7 DATA ANALYSIS

get feedback anytime you want

Why go for online marketing?

TARGET AUDIENCE REACHED 4X FASTER

GOOGLE FACEBOOK NEWSPAPER TV0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

TARGET AUDIENCE REACHED

Target your audience in a way never done before

target location radius

Target your audience in a way never done before

target cities and states

Target your audience in a way never done before

target age, sex and interests

Return on investment

2006 2007 2008 2009 2010 2011 20120

20000000

40000000

60000000

80000000

100000000

120000000

140000000

160000000

INTERNET USERS IN INDIA

online marketing next big thing in India

Personal prod

Automobile

Job Sites

Air ticket ads

Matrimonial

Ent Sites

Mobile Instruments

Computer

Banks/Financial

Hotels/ Holidays

0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 5.00%

PRODUCTS BOUGHT AFTER SEEING AN AD

Return on investment

What we offer

• Web Design• Website conversions

• Google Adwords

• Social Media

How it works

• Pay only when someone sees your advertisement• Pay only when someone clicks on your advertisement

• Pay to post your ad on a specific website

Select your target audience

Create media buzz and make your product stand out

THANK YOU this has been a presentation from Heartbeatz Communications