Online marketing playbook for plumbing & HVAC contractors
Transcript of Online marketing playbook for plumbing & HVAC contractors
The Online Marketing Playbook
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Online Marketing Blueprint
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The Online Marketing Playbook
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Online Marketing Blueprint
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Why The Internet?
•Massive Transition from Offline to Online
•Statistics tell us that more than 77% of consumers go online when looking for plumbing services.
•There are over 20 Million Searches EVERY MONTH for Plumbing & HVAC Services
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•The effectiveness of traditional marketing is severely diminished!
•Your top competitors in your area are already establishing themselves online
•There are millions of searches for plumbing services. If your not ranked…they are finding your competition
•If not now, when?
The Opportunity Is Now
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Online Marketing Channels
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Online Marketing Channels
• Search Engines SEO / Organic Map Listings Pay-Per Click
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Online Marketing Channels
• Search Engines SEO / Organic Map Listings Pay-Per Click
• Social Media
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Online Marketing Channels
• Search Engines SEO / Organic Map Listings Pay-Per Click
• Social Media
• Online Directories
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Online Marketing Channels
• Search Engines SEO / Organic Map Listings Pay-Per Click
• Social Media
• Online Directories
• Paid Lead Services
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Understanding The Search Engines
PAY PER CLICK • PPC
ORGANIC LISTINGS
GOOGLE MAPS
PAY PER CLICK • PPC
SEARCH RESULTS PAGE • SERP
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Understanding The Search Engines
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Understanding The Search Engines
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Understanding The Search Engines
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Understanding The Search Engines
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Understanding The Search Engines
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