• Realestate.co.nz – background

• Internet usage

• Promoting your listings

• Promoting yourself

• Stay informed

• iPhone app

Industry owned website

Supporting and protecting the industry from the aggressive profit

motivations of media owned websites

• Over 115,000 listings

• Over 95% of all licensed offices subscribing

• Over 400,000 unique browsers per month

• Most popular website for international visitors – over 110,000 unique browsers per month from more than 200 countries

• Delivering over 25,000 email enquiries per month

Comprehensive Portfolio

of Specialist Websites

• Realestate.co.nz – background

• Internet usage

• Promoting your listings

• Promoting yourself

• Stay informed

• iPhone app

Where are the buyers?

Over three hours per week spent online

197

120

117

76

60

59

56

55

52

52

39

172

110

106

77

56

58

63

51

49

62

43

Specialist Real Estate Websites

Search Engines

Company Real Estate Websites

Specialist Real Estate Magazines

Company Real Estate Magazines

Community/Local newspapers

Met. Newspapers - print or online

Real Estate Brochures

For Sale Signs

Consumer Magazines

Real Estate Office Windows

Mean minutes per user who has used media in last week to research real estate

2010

2009

25%

50%

Metropolitan Newspapers - Prior 7 day usage for real estate search

45%

60%

Property Magazines - Prior 7 day usage for real estate search

80%

69%

Specialist real estate websites - Prior 7 day usage for real estate search

• Realestate.co.nz – background

• Internet usage

• Promoting your listings

• Promoting yourself

• Stay informed

• iPhone app

• Address• Price• More images• Tell a story• Maps

Get the basics right

Larger higher/quality images

What not to do!

Traffic to Standard Listing

• Appear at top of the listed search results

• highlighted display attracts attention

• Maximises traffic to

your property

• Featured for the life of the listing

Feature Listing - $59

• Promote your property back to the top of the listed search results

• Feature in email alerts sent to active buyers

• Grab attention with an ‘updated’ flag on your listing

Refresh Listing - $50

• only 3 showcase listings per suburb per price range

• larger display in email alerts

• 7 day campaign

• prime position at top of search result page

Showcase Listing - $150

• Massive International exposure on 17 property websites around the world

• Be seen by over 20 million monthly visitors

• 90 day campaign

Global Listing - $250

Listed - email alert / Feature

Refresh - email alert

Showcase Showcase

Refresh - email alert

• Realestate.co.nz – background

• Internet usage

• Promoting your listings

• Promoting yourself

• Stay informed

• iPhone app

www.agentpro.co.nz

Add a free profile

Advertising Opportunities

From $25per

month

Feature on the suburbs you work in

Blogs

• Raise your online profile

• Establish yourself as a subject matter expert

• Reach people outside your database

• An easy way to share and store your knowledge

• Inexpensive marketing tool – doesn’t cost anything but your time

• Be honest, genuine and personable

• Make your posts short and regular

• Be provocative at times

• Link to others and encourage them to link to you

• Use images to engage your audience

Stuck for ideas?

• Profile a local business

• Write about upcoming community events

• Provide a market update

• Your comments on a news article or other blog post

• Use lists e.g. 5 reasons to live in...

Social Media

• Over 24hrs of video uploaded to YouTube every minute

• If Facebook was a country, it would be the 3rd largest in the world, with a population of over 750 million

• Twitter users are sending 55 million tweets per day – that’s an average of 640 tweets per second

Drive traffic to your blog

Don’t have the time or patience?!

$169 (&GST)one-off fee for

customised Facebook page

http://clikki.com/real-estate/

Facebook Business Pages

• Realestate.co.nz – background

• Internet usage

• Promoting your listings

• Promoting yourself

• Stay informed

• iPhone app

Email Alerts

www.google.com/alerts

• Realestate.co.nz – background

• Internet usage

• Promoting your listings

• Promoting yourself

• Stay informed

• Mobile apps

Discover

Over 40,000downloads

Android app now

available

Kerry Kissane

kerry@realestate.co.nz

0800 732 536

Questions or feedback?