Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.
-
Upload
hortense-webster -
Category
Documents
-
view
225 -
download
1
Transcript of Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.
![Page 1: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/1.jpg)
Online Marketing & Donations
Some thoughts from KKL Sweden
WMC Israel
2015-01-12
![Page 2: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/2.jpg)
Going online
![Page 3: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/3.jpg)
Topics
• Social media platform• E-mail send out• SMS donations• Online plan for 2015
![Page 4: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/4.jpg)
Social media
![Page 5: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/5.jpg)
Social Media Strategy - Facebook
![Page 6: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/6.jpg)
Social Media Strategy - Facebook
• Conversion• Tracking
![Page 7: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/7.jpg)
Facebook posts
![Page 8: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/8.jpg)
Facebook posts
![Page 9: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/9.jpg)
Value and income from Facebook?
![Page 10: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/10.jpg)
Development FB?
![Page 11: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/11.jpg)
Facebook Ads
![Page 12: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/12.jpg)
Ads on Social media
![Page 13: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/13.jpg)
Yearly Donors
Amount of active donors / customers: 2014: 17542013: 1476 2012 10872011: 653
![Page 14: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/14.jpg)
Donor/customer Database
Total posts in database2014: 82532013: 5545 2012: 3200
Jewish 2965, Christian 724, unknown 4411
![Page 15: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/15.jpg)
How much is a follower worth?
![Page 16: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/16.jpg)
Tracking
• Mailchimp
– Tracking all activites as opens, clicks, links, Facebook
![Page 17: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/17.jpg)
![Page 18: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/18.jpg)
![Page 19: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/19.jpg)
SMS donations
![Page 20: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/20.jpg)
SMS donations
![Page 21: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/21.jpg)
SMS donations
![Page 22: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/22.jpg)
Who is the online donor?
![Page 23: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/23.jpg)
Who is online?
![Page 24: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/24.jpg)
Posts shown to?
![Page 25: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/25.jpg)
Who is active online?
![Page 26: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/26.jpg)
Plan 2015
• Integrating all systems, mail, post, database and pay – seamless donations
• Direct debit/standing orders
• One-klick donation• Own collection
page– Invite friends to
donate for ex. birthday.
![Page 27: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/27.jpg)
Plan 2015
• New web-based CRM
• New web page integration
• Automatisation• Norwegian-
Swedish cooperation
![Page 28: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/28.jpg)
Vision 2015In summary:• To have a clear strategy and stick to it• Post interesting, engaging and meaningful content• Online donation and online marketing is
developing continuously• It has to be connected to the overall marketing
strategy - consistency in the brand• How to integrate traditional and social marketing
and donations
![Page 29: Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12.](https://reader030.fdocuments.net/reader030/viewer/2022032723/56649f565503460f94c7a35e/html5/thumbnails/29.jpg)