Online Marketing 101 for Self Storage Operators in Asia
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Transcript of Online Marketing 101 for Self Storage Operators in Asia
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Author: Joshua Steimle
Online Marketing 101 for Self Storage
Last Revised Date: March, 2014
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Intro
Online Marketing 101 for Self Storage
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The Big Picture
Online Marketing 101 for Self Storage
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4.3 Billion
Online Marketing 101 for Self Storage
Source: http://www.worldpopulationstatistics.com/asia-population-2013/
Asia Population, 2013
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4.9 Billion
Online Marketing 101 for Self Storage
Source: http://en.wikipedia.org/wiki/World_population
Asia Population, 2030
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525 Million
Online Marketing 101 for Self Storage
Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets
Asia Middle Class, 2013
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3.1 Billion
Online Marketing 101 for Self Storage
Source: http://www.reuters.com/middle-class-infographic
Asia Middle Class, 2030
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9.4%
Online Marketing 101 for Self Storage
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2005
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31.9%
Online Marketing 101 for Self Storage
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2013
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344 Million
Online Marketing 101 for Self Storage
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2005
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1.3 Billion
Online Marketing 101 for Self Storage
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2013
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0
Online Marketing 101 for Self Storage
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2005
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895 Million
Online Marketing 101 for Self Storage
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2013
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1 Billion+
Online Marketing 101 for Self Storage
Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/
Asia-Pacific Mobile Internet Users, 2015
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“In 2013, Global PC Shipments Suffered the
Worst Decline in PC Market History”
Online Marketing 101 for Self Storage
Sources: Gartner http://www.gartner.com/newsroom/id/2647517
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968 Million
Online Marketing 101 for Self Storage
Sources: Gartner http://www.gartner.com/newsroom/id/2665715
Worldwide Smartphone Sales, 2013
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The Big Picture
Online Marketing 101 for Self Storage
Asia-Pacific Middle Class + Internet + Mobile
=Big Opportunity
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How Do I Reach Them?
Online Marketing 101 for Self Storage
Go Where The Customer Is—Online.
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Online Marketing
Online Marketing 101 for Self Storage
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Social Media / Networks
Online Marketing 101 for Self Storage
Facebook, Twitter, Weibo, WeChat, Google+, etc.
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Search Engines
Online Marketing 101 for Self Storage
Google, Yahoo, Bing, Baidu, Yandex, etc.
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SEM / PPC / Paid Search
Online Marketing 101 for Self Storage
Adwords / Pay-Per-Click / etc.
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SEO
Online Marketing 101 for Self Storage
Search Engine Optimization
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Frequently Asked Questions
Online Marketing 101 for Self Storage
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Paid vs. Organic?
Online Marketing 101 for Self Storage
Both.
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Does Social Media Work?
Online Marketing 101 for Self Storage
Depends.
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How Do I Get To #1?
Online Marketing 101 for Self Storage
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Proper Website Setup
Online Marketing 101 for Self Storage
Title Tags, Site Structure, User Friendly
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Quality Content
Online Marketing 101 for Self Storage
Detailed Information, News, Blog, Tips, FAQs
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Quality Links
Online Marketing 101 for Self Storage
Local Citations, Topical Citations
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How Easy Can It Be?
Online Marketing 101 for Self Storage
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Questions?
Online Marketing 101 for Self Storage