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© 2014 SIPX, Inc.

Confidential

November 6, 2014

Charleston Libraries Conference

Franny Lee

Co-Founder & Vice President Business Developmentfranny@sipx.com

Online Learning, MOOCs, and More

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© 2014 SIPX, Inc.

Confidential

A cloud-based web service for managing and

sharing digital course materials

What is SIPX?

– Fast and easy set up of course readings, giving real-time

information to the course creator

– Save students money – Technology recognizes and applies

schools’ subscribed journals and books (20-35% savings)

– Fully copyright compliant; manages royalty

payments and permissions at scale

– Flexibly imbeds into digital platforms and

existing school workflows

– Delivers new benefits such as granular

analytics and unbundled purchasing

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© 2014 SIPX, Inc.

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Unique perspective

Educators

Librarians and

subscribed resources

Platforms and MOOC Providers

Copyright Agents

Publishers and

Creators

Schoolsand

Bookstores

Open Sources (Open Access, HathiTrust, CC)

Students

SIPX Intersects Content

Trends, Higher Education

Needs and the Digital Future• Comprehensive content coverage

• Empower teachers and students

with unbundled choices

• Apply contextual access and pricing

• Open up valuable new data

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FundingGrants,

department/program budgets

Platform and technologyWebsite creation,

graphic design

EducatorsInstructional Designers

Program Leads

Creating an online learning project…

Pedagogy, lecture lessons and assignments

Content and copyright issues

Video assets and preparationsScripts, rehearsals,camera and filming,

lighting, sound

TA support Student attention and

interaction, grading

AdministrationIP ownership, legal

issues and approvals, school policies

Outcomes/assessment

methodology

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Courses

Run To Date

(2013-2014)

Institutions Supported MOOC

Platforms

Disciplines

30

20 New

10 Re-runs

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Stanford

UT Austin

University of Melbourne

University of Glasgow

Harvard

Case Western University

Metropolitan Museum of Art

WellesleyX

HarvardX/MITX

TuftsX

4

edX

Coursera

NovoEd

FutureLear

n

Including:

Computer Science

History

Philosophy

Nutrition

Sociology

Education

Health

Business

Materials Science

…

Zero-dollar Paid Readings TOTAL

2013 4,462 10,024 14,486

2014 (as at Nov 3/14) 21,211 12,479 33,690

TOTAL 25,673 22,503 48,176

Transaction

Level

Data set – SIPX-supported MOOCs

Course

Level

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Characteristics of content selected by MOOCs

Readings per MOOC• Range: From 1 reading to 24 readings• Median: 9.5 readings (average 12 readings)

Type of reading (complete academic independence to instructor)• 36% from journals; 63% from books• Selected from 53 different publishers and 5 independent authors• Self-generated readings used in 3 MOOCs (course notes, eBook)

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New moves by publishers

Context- or geography-based pricing • 25 of 53 publishers and authors participated in differential pricing• Discounts ranged from 50%-100% off list price• Most common discount was 50% off for purchasers from developing

nations (as defined by OECD standards)

Base prices• Base prices ranged from $0 to $22.50 per reading – reading size,

source and type varied greatly• 18% were base price $0 readings (before any applicable discounts)

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Engagement from students

Transactions per course ranged from ~100 to ~15,000

Of the 48,176 transactions, students were from:• 183 countries in total• Top 30 countries

1 United States 19,730

2 Canada 2,275

3 United Kingdom 2,035

4 Australia 1,792

5 Spain 1,414

6 India 1,375

7 Germany 1,267

8 Brazil 1,219

9 Mexico 1,003

10 France 826

21 Philippines 364

22 Turkey 362

23 Chile 356

24 Singapore 341

25 Peru 324

26 Argentina 299

27 Belgium 295

28 Nigeria 280

29 Poland 272

30 New Zealand 266

11 Netherlands 805

12 Russia 636

13 Italy 609

14 Switzerland 521

15 Colombia 466

16 Japan 464

17 South Africa 399

18 China 380

19 Sweden 378

20 Greece 369

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© 2014 SIPX, Inc.

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Engagement from students

Factors that have affected engagement in readings:• How readings are presented in the course by the instructor• Instructor-generated materials were highest performing in a course• Price – universal cost-accessibility

- 2566 discounted transactions from developing nations and academic affiliations

- 124 transactions covered by purchaser’s school’s subscriptions

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Total enrollment 32,648 30,020

Students completed 1% of coursework 5,035 8,976

Students completed 10% of coursework 1,668 2,912

Students attempted at least 1 of 3

graded essays

563 538

Students received certificate 1003 1,566

Students completing 10% who received

certificate

Over 60% Over 53%

Readings consumed by students 930 1525

Sample of participation rates per course

*Mileage varies widely per course*

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Extension to other types of online learning

Identify successful elements and adapt for:- Distance education- Continuing studies- Corporate training- Multi-campus/multi-school/international collaborations- Undergraduate preparation courses

Asking new questions: (UT Austin post-MOOC survey)Helpfulness of Course Features to Students

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Students Measuring Success

Students’ Goals

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What happens next?

• General observations:

– Early in the maturity cycle, survey stage only

– Rare that nothing happens next

– Common that course makes adjustments or

improvements and continues forward in some form:

– School gauges motivation to allocate more resources

to MOOCs or new types of online learning projects

[RE-USE WHOLE……………………………….] [RE-USE PORTION OR ADAPT AN EXTRACT]

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© 2014 SIPX, Inc.

Confidential

Vice President, Business DevelopmentCo-Founder

SIPX, Inc.855 El Camino Real

Suite 13a-139Palo Alto, CA 94301

franny@sipx.comwww.sipx.com