Advertisers are noticing the growing potential of new forms of advertising, especially worth theattention are mobile ads. Tablet and telephone generated ad views account for around 5%of all displayed online ads in Lithuania, which is also the best result in the entire region, where theaverage is around 3%. These numbers may not be impressive yet, but with the growing penetrationof mobile devices, the interest in serving mobile ads will increase as well. The need for furtherdevelopment of this sort of advertising is transparent data about users' behavior on differentdevices separately, what will enable marketers to plan campaigns more effectively.

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