Online investor relations best practice 2013-2014
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Transcript of Online investor relations best practice 2013-2014
Best practice in digital IR
Phil MarchantManaging Director KW Digital UK
Best practice in Digital IR
What is it?
Phil Marchant
January 2014
Me
www.kw-digital.com
www.linkedin.com/company/1816941
@PhilMar
www.facebook.com/kwdigital
Managing Director (UK)
KW Digital
17 years experience as a senior consultant in digital corporate communications
What is best practice digital IR in 2014?
• No longer simply about having lots of content
• It’s about:
• Message
• Perception
• Story
• Engagement
• Interactivity
• Loyalty
• Usefulness
• Convenience
IRO presenting your case to potential investors
Just gave them bundles of content to read Presented case, engaged and entertained
You after this presentation?
Make your case 1
Make your case
• Investor proposition
• Summary points at first
• Option for further detail for those that want it
Be direct, sell your shares 2
Be direct, sell your shares
• Don’t be shy
• Straight to the point
• Deal in facts, not flowery corporate speak
Embed deep content 3
Embed deep content
• Got to have the detail
• Don’t be a corporate revisionist
• Don’t make the visitor do the work
Engage with interactivity 4
Engage with interactivity
• Visitors expect this from their websites
• Useful tools
• Give them a reason to come back
Offer convenience 5
Offer convenience
• What visitors expect and are used to from their general internet use
• Mobile access
• Social media
Content + engagement
Any questions?
More information?
Phil Marchant
Managing Director UK, KW Digital
+44 (0) 20 7920 9734
+44 (0) 774 093 3415
kw-digital.com
slideshare.net/kwdigital/
twitter.com/kwdigital
linkedin.com/company/kw-digital
facebook.com/kwdigital