Online Games and Videos in Japan
-
Upload
fumi-yamazaki -
Category
Technology
-
view
1.968 -
download
0
description
Transcript of Online Games and Videos in Japan
![Page 1: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/1.jpg)
Online Gamesand
Videos in JapanFumi Yamazaki
![Page 2: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/2.jpg)
Overview of PC-based Online Games in Japan
![Page 3: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/3.jpg)
Online Game Market Size
Package sales Operational sales totalunit:JPYData source: JOGA
![Page 4: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/4.jpg)
Online Game Market in Japan still small but growing
unit:100million yen
![Page 5: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/5.jpg)
Online Game Market Comparison
unit:100million yen
![Page 6: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/6.jpg)
Number of online game titles by business model
![Page 7: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/7.jpg)
Average monthly fee for PC games paid by the users
![Page 8: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/8.jpg)
Number of online game companies
![Page 9: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/9.jpg)
Number of PC online game titles
![Page 10: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/10.jpg)
Number of PC online games by genre
![Page 11: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/11.jpg)
Number of online games by category
![Page 12: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/12.jpg)
Average product life of online games in Japan
![Page 13: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/13.jpg)
Mobile Gaming in Japan
![Page 14: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/14.jpg)
Mobage-Town
FY FY FY FY FY FY
game
avatar
affiliate
Ad
sales membership Monthly page view(unit:1million JPY) (unit:10thousand) (unit:1million)
![Page 15: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/15.jpg)
(unit:1million JPY)sales Business profit
GREE
membership pageview
Sales and business profit
mobile
(unit:10,000) (unit:100million)
![Page 16: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/16.jpg)
GREE and its business model
members
Site registration
Provide “gold”
Register or purchase
Invite friends
Provide “gold”
Provide “gold”
affiliate
Use “gold”
Paying services
Friends register
Avatars, game items
Premium membershiprevenue
Ad revenue
![Page 17: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/17.jpg)
Location Games1-Keitai Kunitori Gassen
Game: Japan is divided into 600 "countries" and the users will register to each country and start conquering countries by visiting those areas (like stamp rally). The more conquers, the more status you get in-game. There are also quiz about history and if you have good scores you can get in-game currency which enables you to buy avatar items.
230,000 users as of June. 33% of the total is over 35 years old, and only less than 4% is under 19 years old.
Business model: partnerships with JR (Japan Railways) and Gurunavi (a large gourmet site).
![Page 18: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/18.jpg)
Location Games-2 Colony Life Plus
Game: Create towns (like SIM city- build buildings and secure water and food etc),but you need to physically move. The more you move, the more in-game currency you get.
200,000 players, monthly PV is 280million as of May. 70% of their users are 20-49 years old
Business Model1) donation from users 2) affiliate ads and sponsorship (traditional shops etc)
![Page 19: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/19.jpg)
Websites and Games
![Page 20: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/20.jpg)
Pixiv
“Pixiv” is a popular illustration sharing site with 700million PV/month
![Page 21: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/21.jpg)
Pixiv-Fantasia
Users started to set up a “game” within Pixiv. They made original settings, rules, countries, characters, items,stories, etc....
![Page 22: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/22.jpg)
Pixiv Fantasia-countries
v
Windland Kingdom Akatsuhara Empire
Gigandal Commonwealth
![Page 23: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/23.jpg)
Pixiv-user generated illustrationsUser generated characters, vehicles, episodes and stories....
![Page 24: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/24.jpg)
Pixiv-how the game works
User generated announcement
Statistics (number of illustrations and views)
User generated battle storiesUser generated rules (win/loss based on views of the illustrations)
MVP announcements
![Page 25: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/25.jpg)
Pixiv Fantasia-user generated map
![Page 26: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/26.jpg)
Pixiv Fantasia-user generated newspaper
![Page 27: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/27.jpg)
Online Video
![Page 28: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/28.jpg)
![Page 29: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/29.jpg)
NicoNicoDouga
![Page 30: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/30.jpg)
NicoNicoDouga -Comment Art
![Page 31: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/31.jpg)
12.27 million Registered Users
329 thousandPaying members
3.5 million Mobile Users
NicoNicoDouga-data
Data source: Dwango IR datahttp://info.dwango.co.jp/pdf/ir/news/2009/090513_ir.pdf
![Page 32: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/32.jpg)
NicoNicoDouga user demographics
![Page 33: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/33.jpg)
Average usage per month- NicoNicoDouga was 193 minutes whereasYouTube was 187 minutes (Data source Comcast 2009/2)
1/12 of Japan’s traffic is NicoNicoDouga
Data source: Net Ratings Japan
NicoNicoDouga-addictive!
![Page 34: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/34.jpg)
unit:1million yen
Paid membershipaffiliatechannel
Ad revenuePoint revenuecost
NicoNicoDouga and its business model
Examples of online video sites'business models:
-Revenue for YouTube (US) in 2008100million USD(200million worldwide)
-Revenue for Hulu(US) in 200870million USD
![Page 35: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/35.jpg)
NicoNicoDouga -Community Building ex) Hatsune Miku
27% market share
![Page 36: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/36.jpg)
Hatsune Miku- Music
“Super Cell” Album made with Hatsune MikuMade it to #2 of daily sales ranking
![Page 37: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/37.jpg)
Hatsune Miku- Picture
By makotok1
BY momone
By kyuukyuu
※Crypton Future Media let the community create parodies
![Page 38: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/38.jpg)
Hatsune Miku- 3DPV
![Page 39: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/39.jpg)
Hatsune Miku- 3DPV
http://www.nicovideo.jp/watch/sm1929913
![Page 40: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/40.jpg)
Hatsune Miku- software development] “MikuMikuDance (MMD)”
http://www.nicovideo.jp/watch/sm2420025
![Page 41: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/41.jpg)
http://www.nicovideo.jp/watch/sm4979127
3D videos created with “MikuMikuDance (MMD)”
![Page 42: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/42.jpg)
http://www.nicovideo.jp/watch/sm7528981
Evolution of “MikuMikuDance” - physical engine on newest version
![Page 43: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/43.jpg)
“Project Diva” game by SEGA featuring Hatsune Miku
![Page 44: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/44.jpg)
Example video of a user playing with “Project Diva”
http://www.nicovideo.jp/watch/sm7550687
![Page 45: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/45.jpg)
“Project Diva” and its “Edit Mode”
Users can import music (mp3 file that they have), and select characters, costumes, dance motions, backgrounds, camera angles to create dance videos.
![Page 46: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/46.jpg)
Example video of “Project Diva”'s “Edit Mode”
http://www.nicovideo.jp/watch/sm7508452
![Page 47: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/47.jpg)
Politicians' channels- NicoNicoDouga is not only for subculture!
![Page 48: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/48.jpg)
Company
We tend to thing the companies are in the center
users
users
users
users
users
users
![Page 49: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/49.jpg)
Company
FAIL
users
users
users
users
users
users
![Page 50: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/50.jpg)
Users / community
Users/community is in the center
![Page 51: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/51.jpg)
Users / community
softwares
etc...
videos
music
pictures
games
Contents are created by the users
![Page 52: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/52.jpg)
Users / community
softwares
etc...
videos
music
pictures
games
Offlineevents
Game sales
Karaoke
Music sales
Pageviews
Softwaresales
Which gives REAL WORLD impacts
![Page 53: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/53.jpg)
Users / community
softwares
etc...
videos
music
pictures
games
Offlineevents
Game sales
Karaoke
Music sales
etc....
Softwaresales
NicoNico = Smiley Smiley Eco system
Hatsune Miku
Crypton
Project Diva
SEGA
NicoNicoDouga
Dwango
![Page 54: Online Games and Videos in Japan](https://reader033.fdocuments.net/reader033/viewer/2022051514/54bfb8554a7959dc688b456b/html5/thumbnails/54.jpg)
Thank you!