ONLINE EVANGELISM TOOLKIT · What is Online Evangelism? Online Evangelism is focused on using...

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Transcript of ONLINE EVANGELISM TOOLKIT · What is Online Evangelism? Online Evangelism is focused on using...

Page 1: ONLINE EVANGELISM TOOLKIT · What is Online Evangelism? Online Evangelism is focused on using digital and online means to spread the Gospel. New technologies and methods are integrated

ONLINE EVANGELISM

TOOLKIT1.0

Page 2: ONLINE EVANGELISM TOOLKIT · What is Online Evangelism? Online Evangelism is focused on using digital and online means to spread the Gospel. New technologies and methods are integrated
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Content

■ Introduction

■ What is Online Evangelism?

■ Why You Need an Online Ministry

■ How to start an online ministry

■ Facebook & Other Platforms

■ Facebook Live

■ Podcasts

■ Church Website

■ Church Mission Project

■ Blogs

■ YouTube Channel

■ Resources

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INTRODUCTION

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■ Half of the world’s population has access to the

internet. To fulfill the Great Commission, we are

equipping church members and leaders to do

share the Gospel online.

■ By practically meeting the needs of online

seekers and incorporating online evangelism

into our traditional strategies, we have access to

a wider audience than we normally would in a

building.

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■ This toolkit will walk you

through starting an

online ministry and

running the ministry

effectively.

■ If you want to run your

own mission project or

ministry, you will also

find this toolkit useful.

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This toolkit is designed for:

■ Church social media strategists

■ Communications directors

■ Personal ministry leaders

■ Church members

■ Pastors

■ Lay people

■ Private ministry leaders

■ School administrators

■ Missionaries

■ Anyone interested in evangelism

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We will be making updates

to this toolkit. Be sure to

subscribe to our newsletter

and follow our social media

accounts for the release of

Online Evangelism ToolKit

1.5.

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What is Online Evangelism?

■ Online Evangelism is focused on using digital and online means to spread the

Gospel. New technologies and methods are integrated with traditional means to

widen the net and introduce more people to Jesus Christ.

■ Digital content should meet the practical needs of people. When our church and

ministries respond to the needs of people online, they will automatically learn more

about our faith and church. We invite them to journey with us by meeting their needs

instead of “promoting” our church or ministry.

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WHY YOU NEED AN ONLINE MINISTRY

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“And He said to them, ‘Go into all the world and preach the

gospel to every creature’” (Mark 16:15 NKJV).

Half of the world’s population has access to the internet. As

disciples of Jesus Christ, we need to use every tool available

to let people know of the God who loves them and died to

save them.

Thousands of people search Google for Bible answers every

day. By launching online ministries, we ensure that these

individuals find the answers they are looking for.

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“Truth will be made so prominent that he who runs may

read. Means will be devised to reach hearts. Some of the

methods used in this work will be different from the

methods used in the work in the past; but let no one,

because of this, block the way by criticism.”

Evangelism, p. 129.4.

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HOW TO START A CHURCH ONLINE MINISTRY

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Steps

Evaluate Evaluate your ministry every 3-6 months to see if you are accomplishing your goals

Create Create a strategy

Choose Choose which platform you wan to focus on for online work

Gather Gather a team. Get church members involved

Talk Talk to your church leadership about the goal to reach people online. Present the idea of boosting online presence.

Delegate Delegate a prayer team especially for this ministry (even if it’s 2 persons)

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Remember:■ Register your church’s online ministry with

the Center for Online Evangelism

Missionary Database.

■ To register, email

info@centerforonlineevangelism with the

heading “Online Missionary Database”

■ Subscribe to COE’s Newsletter.

■ Visit our website to subscribe.

■ When you register and subscribe, you

receive instant support for your online

ministry.

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For more on how to start an online ministry:

Visit:

https://bit.ly/2H9HLBP

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In this section, we’ll explore various online tools you can

use in your ministry. You will notice that we make certain

suggestions on how you can implement these methods in

your online strategies; but keep in mind that a world of

creative ideas is available.

The Holy Spirit will guide you and your team to use these

tools creatively for the glory of God.

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FACEBOOK & OTHER PLATFORMS

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■ Facebook remains the most

popular social media site. With over

2 billion monthly active users, this

platform is ripe for evangelism.

■ How you use Facebook and other

platforms will depend on factors

such as the specific mission,

location, and demographic of your

church.

■ The following section focuses on

Facebook but you can apply the

same principles to other platforms.

Source: https://www.leveragestl.com/social-media-infographic/

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How to use Facebook effectively

■ Create a content strategy

■ Use Facebook Live

■ Boost posts and create ads to reach

a wider audience

■ Connect Instagram to your Facebook

account for easy management

■ Use quality photos

■ Engage with your audience

■ Lift up Jesus

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FACEBOOK LIVE

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Tips■ Turn your phone sideways so that the video fills the

screen (see photo)

■ Give specific CTAs (Calls to Action) to engage your

audience.

– (E.g. Like & share this video; Write in the comments

section where you’re listening from.)

■ Keep your videos engaging and with action. Give viewers

something to look forward to.

■ The content should draw viewers to Jesus Christ and His

love.

■ Keep in mind that individuals who are not Christians or

Adventist are in your audience.

■ Use an exciting title to attract viewers

■ Remember people tune in after your introduction; give a

brief rundown of what your livestream is about.

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■ Facebook Live remains an effective tool for immediate

contact with an audience. You can also engage with

those who tune into your livestream and get them

involved in what you’re sharing.

■ Facebook Live is most effective for quick videos with

action, compared to longer videos with talking heads.

■ This tool also allows your viewers to share your content

with their friends. The video shot can also be

repurposed. You can download, edit, and upload it to

another platform, strip the audio to create a podcast, or

create a transcript and use it on a blog. These methods

are very useful if your video is longer and has more

talking than action.

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Checklist❑ Does your church have a Facebook page?

❑ Does your church have someone responsible to manage Facebook?

❑ Do you have a content calendar?

❑ Are you creating relevant content?

❑ Are you using copyright images, songs, and videos?

❑ Do you fresh content daily, bi-weekly, weekly?

❑ Do you have specific goals fir your Facebook account?

❑ Are visitors drawn closer to Christ by visiting your page?

❑ Is your content primarily for your members or visitors?

❑ Is content (pictures, graphics, posts, video, etc.) engaging?

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PODCASTS

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What’s a podcast?

■ A podcast is a series of digital audio file

available for download on the internet. Listeners

can tune in even while engage in other activities

or during a commute.

■ What you need:

– Audio recording device (phone or mic)

– Audio editing software (audacity)

– A hosting site

– A theme

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How to start a podcast

■ Come up with a concept (a topic, name, format and target length for each episode).

■ Design artwork and write a description to "brand“ your podcast.

■ Record and edit your audio files (such as .MP3s). A microphone is recommended

(more on equipment later).

■ Find a place to host them (such as a file host that specializes in podcast hosting,

like Libsyn or Podbean).

■ Syndicate these audio files into what’s called an “RSS feed” so that they can be

distributed through iTunes as well as downloaded or streamed on any device on-

demand.

Source: shopify.ca

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Examples of Christian Podcasts

■ Set Apart Girl

■ Focus on the Family

■ Ask Pastor John

■ Burn the Haystack

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CHURCH WEBSITE

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■ Your website is the front door to your church or

ministry. If your website looks shabby, antiquated,

and is filled with digital cobwebs, visitors might

lose interest.

■ That’s because a website is a reflection of an

organization.

■ Church and ministry websites should reflect the

beauty of the Gospel. So whether your ministry is

geared toward helping people live healthy or if your

church has 10 or 1000 members, be diligent in

well representing Christ through your website.

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Church Website No-Nos■ Out-dated and uninviting content

■ Stock images or images that look “churchy”

■ Misaligned text and graphic

■ Difficult navigation

■ Takes too long to load

■ Poorly written content

■ Empty calendar

■ Impersonal feel

■ Broken links

■ Grammatical errors

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A Good Website

Is beautifully designed with clear

photographs of church members

Conveys the mission of your

church

Does not have generic content

Caters to the needs of people

Uplift and promote Jesus Christ (not just the church)

Has clear contact information

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Basics to Include

■ A media library with sermons in podcast or webcast format

■ An “I’m new” feature with a description of what to expect

■ A brief listing of beliefs

■ A list of church ministries and ways people can get involved in

ministry

■ Devotional readings to improve spiritual growth

■ A resource gallery of ways I could do my ministry better

■ Ways to contribute and give

Source: Heidi Baumgartner

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Update Your Church Website in One Hour Per

Week! By: Heidi Baumgartner

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✓ Post church bulletin by Thursday (2-5 minutes)

✓ Enter new events in calendar (10-20 minutes)

✓ Write, revise, or update a page of web copy to be “massively

useful” for your target audience (10-15 minutes)

✓ Answer emails generated through the website (5-10 minutes)

✓ Run through a section of your maintenance log (10+ minutes)

▪ Check links

▪ Update welcome message

▪ Update home page with new content

▪ Develop or update any new website content areas

▪ Check website statistics

▪ Keep your domain name up-to-date

▪ Review the accuracy of current content (addresses,

phone numbers, email contact, all date/time

references, spelling, names, etc.)

✓ Share and cross promote your bulletin or a preview of

Sabbath services on social media (2-5 minutes)

✓ Have your A/V team upload or archive the sermon after

church (upload time)

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Checklist for a Great Website

Updated content

Quality photographs

Creative design

Relevant content

Reflective of the Gospel

No copyright material

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Articles on church website

improvement

Visit

centerforonlineevangelism.org

Search:

4 Creative Ways to Turn your Church Website into an Evangelistic Tool

3 Easy Tips to Improve Your

Church Website

How to Manage Your Church

Website in One Hour a Week

Checklist for Creating a Church

Online Ministry

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CHURCH MISSION PROJECT

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■ Create a project that allows your entire church to get involved in online evangelism

■ Like a traditional mission trip, a digital mission project gets many people actively

involved.

■ There are countless ways to carry out a digital project. The main goal is to get

everyone to work together to make an unforgettable impact online.

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How to launch a Digital Mission Project at your church

Pray

Choose your country

Put a team together

Create an online mission station

Set goals

Train volunteers

Create a mission structure

Formulate a retention strategy

Evaluate the project

Read the full plan: https://bit.ly/2IISAgr

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Digital Mission Example

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BLOGS

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■ Through the Bible, a compilation of written work

from dozens of authors, spanning centuries, we

learn about our Creator. We use this written word as

our only creed and we use it as the number one tool

to introduce others to Jesus Christ.

■ The work of Ellen White is widely used because her

ministry was dedicated to writing about the beautiful

truths found in God’s Word.

■ By starting a Christ-centered blog that addresses

relevant issues, you could reach millions of people

online.

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Draw their attention to books [blogs] treating on practical faith and

godliness. Cleanse and sanctify the camp. There is an abundance of

books which will give light to the world…Why not draw the minds of the

people to subjects relating to the words of eternal life. Why not make an

effort to obtain communications simple, real, and true, from our workers

in all parts of the world. God calls for this class of reading. We have no

time to devote to commonplace things, no time to waste on books [blogs]

which only amuse.-- Manuscript 80, 1899.

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Why should blogging be an evangelistic tool?

■ 23% of internet time is spent reading blogs

■ 77% of internet users read blogs

■ 53% of bloggers are between 21 and 35 years old

■ 81% of US consumers trust information and advice on blogs

■ 61% OF US consumers make a decision about a product or service based on a blog

■ 70% of people learn about a company (or church) through blogs, not ads

Source: https://www.kreatology.com/28-must-see-blogging-infographics-that-will-help-you-improve-your-blog/

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How to launch a

great ministry blog

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6 Steps to Start a Ministry Blog

1. Decide what to blog about.

2. Choose a blogging platform.

3. Find a host.

4. Pick a domain name.

5. Get started with WordPress.

6. Design & use your blog!

Source: https://amylynnandrews.com/how-to-start-a-blog/

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YOUTUBE CHANNEL

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Is there an audience on

YouTube?

YouTube has over a billion users, almost one-third of all people on the Internet.

You can navigate YouTube in more than 75 different languages, covering 95% of the Internet population.

YouTube is the second largest search engine, right after Google. It's bigger than Bing, Yahoo!, and Ask combined.

YouTubers watch 6 billion hours of videos every month.

YouTubers watch 4 billion videos every single day.

YouTubers upload 300 hours of video every minute.

Most of YouTube’s traffic comes from outside the US.

Source: Factslide.com, Huffington Post

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■ Including video production in your ministry’s

strategy provides greater opportunity to reach more

people compared to only using traditional means.

■ Video ministries like the Bible Project and That

Christian Vlogger do exceptionally well answering

questions that people have about the Bible.

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Learning from a digital disciple:

■ Justin Khoe, a digital missionary

with over 60,000 followers created

a practical course to help leaders

and members start an effective

YouTube ministry.

■ His top recommendations:

– Do not upload church services

to YouTube

– Avoid G.A.S. (Gear

Acquirement Syndrome)

– Create a clear target market

– Stick to your channel strategy

– Optimize thumbnails, tags, and

titles

– Optimize channel page

– Upload consistently

– Engage in comments

– Continue learning

– Use Analytics

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Take the Course!

It’s available for FREE by the

NAD Social Media & Big Data

Department

Find it here:

https://bit.ly/2yjk7Ax

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Channel IdeasYou can start a ministry channel:

■ Teaching young adults practical

lessons about life (budgeting,

education, relationships, etc.)

■ Showing viewers how to grow

their own foods

■ Animating Bible prophecies for

children

■ About marriage

■ Teaching members how to share

their faith

■ Answering Bible questions

■ The list if endless

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3 Important Points to Remember

Create fresh content. Ask

yourself whether the

information you will share is

already out there. If it is, find a

new angle.

1

Learn new skills. Don’t skip out

on video just because you don’t

know how to edit. Many

successful YouTubers learned

video production on their own.

2

Spend time distributing your

content. After you invest time in

creating content, spend just as

much time sharing it.

3

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CONCLUSIONJesus Christ calls each of His followers to be disciples. Whether you are in full-time

ministry or not, you can do your part to share the Gospel with someone. We hope that

this toolkit provides you with some ideas to reach more people for Christ.

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Go ye into all the world, and preach the Gospel to every creature

Mark 16:15 KJV

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RESOURCES

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For more information:

■ Subscribe to our newsletter and our YouTube channel

■ Visit centerforonlineevangelism.org

■ For official church guidelines and for more resources visit: sdadata.org