Online Courses: Are you making

them for your Business?

with John Colley

Why Make Online Courses?

“YouTube says that 300 hours of new videos are uploaded to the site every minute, three times more than one year earlier and that around three quarters of the material comes from outside the U.S. The site has 800 million unique users a month.”

YouTube - Wikipedia, the free encyclopedia

Why Make Online Courses?

❖ Udemy has over 6 million students❖ Over 10,000 courses in its public market

place❖ 17 categories and over 140 sub categories

Why Make Online Courses?

❖ Business: ❖ Employee Training❖ Content: Brand Awareness

❖ Individual: ❖ Reputation❖ Passive income

What are the Benefits?

❖ Very effective way to learn❖ Passive Income❖ High perceived value❖ International reach

Types of Courses

❖ Paid or Free❖ Public or Private❖ Information or Knowledge Transfer❖ Long or Short❖ Any and all categories

Self Hosted or Hosted

❖ Create your own website❖ Hosting Platforms: Fedora❖ Public Market Places: Udemy

What is Expertise?

❖ Expertise: know more than the next guy❖ Capture the expertise of existing employees

❖ Processes❖ Customer Experiences❖ Systems❖ Tips, Tricks and Techniques

❖ What if they leave?

Brand Building

❖ Compelling Content❖ Share on Youtube❖ Create Authority❖ Potential Global Audience❖ Student Engagement

What Makes a Good Course❖ Specific Learning Objective❖ Length: 30-90 minutes❖ Individual Lectures: 3-6 minutes❖ Clear Structure: Sections❖ Introductions and Summaries❖ Additional Course Materials❖ Quizzes❖ Projects❖ Student Engagement: Questions and Answers❖ Keeping it up to date

What do you need?

❖ A Computer❖ Presentation Software: Keynote or

Powerpoint❖ Good Microphone❖ Screencasting Software: Screenflow or

Camtasia❖ Internet connection

Four Phases of Course Creation

1. Planning

2. Production

3. Publication

4. Promotion

1. Planning

❖ Decide on your teaching objective❖ Scope out the main sections❖ Create the main lecture headings within

the sections❖ Decide on the lecture contents

2. Production

❖ To Script or not to script❖ Talking heads? Just Presentations?❖ Lighting❖ Sound Quality❖ Pace and Energy❖ Keep to the point!

2. Production

❖ Editing style❖ Standard Intro and Outro❖ Short music❖ Standard and high production standards❖ Edit out waffle, multiple takes,❖ Background noise

2. Production

❖ Lighting - very important❖ Backgrounds/Green Screen❖ Keep it simple❖ Fast and Efficient Processes❖ Upload and Backups❖ Lecture Summaries/Descriptions

3. Publication

❖ Pricing❖ Course Materials❖ Engagement and Questions❖ Extra lectures and New Information

3. Publication

❖ Public or Private❖ Make Audience aware: free or paid❖ Email List❖ Platform announcements❖ Social Media engagement❖ Website - Press Releases, Blog Posts,

Banner Ads

4. Promotion

❖ Ongoing Campaigns❖ Email Signatures❖ Social Media scheduling❖ New content announcements❖ Free and Discount promotions❖ Cross selling between courses❖ Cross selling between other instructors/

businesses

Why are you not doing this?

❖ Are you new to this?❖ Does your business need to create an

online training school?❖ Do you need to capture your business

process in online courses?❖ Do you need to create courses for your

customers?❖ What is this worth to you?❖ Can you afford not to do this?

Why are you not doing this?

❖ Do you need my help?❖ Former Army Officer❖ 25+ Years business experience❖ Technology and Marketing Experience❖ 12 published courses, over 500 lectures❖ 14,000+ students

Contact Me

❖ Email me: john@jbdcolley.com❖ Call me: +44 7813 672612❖ Find me on Udemy at:❖ www.udemy.com/u/johncolley❖ Find me at my website at:❖ http://jbdcolley.com

Why Not?

❖ What are you missing out on?❖ What is the opportunity cost of not doing

this?❖ What are the marketing benefits of doing

this?❖ Find out - Contact me for a no-obligation

discussion

Online Courses: Are you making

them for your Business?

with John Colley