CREATINGCONTENTSTRATEGY

GOALGiving information to people about home and living

SUCCESS MEASURE• Number of blog hits• Comments• Visitors to website• Number of partnership

Eavesdropping• Friends/comments• Who they follow• Who follows them• Blog & social media comments• Incoming links

(google.com/webmasters/tools)

KNOW YOUR COMPETITIONResearch• Googling• Google Alerts• Social Medias• Linkedin• On-site search FIND THE GAPS AND OPPORTUNITIES

KNOW YOURAUDIENCES

Enhanced• Online behaviour• What sites the visit• Conversation• What they say• What they share

Traditional• Age• Gender• Income• Profession• etc

DISCOVER WHAT THEY NEED1. Entry keywords2. Keywords related to website3. Trending topics4. What audience say and share5. etc

TOOLSYOU CAN USE1. Google Adwords Keyword Tool2. Google Alerts3. Google advanced search4. Monitter5. etc

BLOG

YouTube

Slideshare•Presentation•E-book

Linkedin•Your group•Other group•Answer

EDMsTwitter

Flickr•Profile•Group

Facebook•Fan page•Other group•Profile

DESTINATION

USER GENERATED CONTENT

Blogging competitionQuestions and answers

Simple polling

Thank you