Online Consumption

• Eylül İlçiz• Lara Talvi • Sahra Ofluoğlu

• Beyza Aktimur

Outline

• Introduction• Short History of Online Consumption • Web Platform• Process of Online Shopping• Social Media• Online Shopping Web-sites and Top 10

Mobile Applications• Web-Site Designs• Mobile Platform • Digital Media (banners, videos…)• Conclusion

Internet Users in the World

Process of Internet1995 2012

Number of Users 16.000.000 2.405.518.376

% World Population

%0.4 %34.3

Sources: December, 1995. IDC June, 2012. Internet World Stats

In Turkey…• There are 50,000,000 internet users

in Turkey (44.4% of the population)

Definition of Online Consumption

• Online consumption is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet.

Why do People Shop Online ?

Because Online Shopping…

• Remove the geographical limits• Provide to compare the product with others• Prevent waste of time• Give us lots of information about the

product• Electronic payment

Araş. Gör. Dr. Aykut Hamit TURAN. Akademik Bilişim. (2008). “İnternet Alışverişi Tüketici Davranışını Belirleyen Etmenler: E-TAM. www.ab.org.tr

What Do People Buy From Online Web Sites ?

Short History of Online Consumption• 1979- Michael Aldrich invents the

process of online transaction processing

• 1981- First online banking service • 1985- Nissan online credit checks• 1989- First online grocery store• 1992- First online book store • 1994- Ebay , Amazon & Dell founded• 1994 - First pizza sold online • 1998- First online music retailer• 2001- Amazon mobile service• 2001- I-tunes store launch• 2008-Groupon Launched• 2010- Smartphone card reader

launchedSource: http://www.ecommerce-land.com/history_ecommerce.html

Source: http://www.mwsearch.com/onlineshoppingadvice.html

http://www.info.insitesoft.com/Insite-Software-Blog/bid/87216/7-Reasons-Why-People-Buy-Online-Improve-Your-B2B-E-Commerce-Site

Does Social Media Affect Online Consumption?

How does website designing affect consumption

Design enables consumers to have a positive experience and accomplish their consumption goals

Simple websites

Easy to order

Discounts

Easy to compare ...Shopping is more Fun and Convenient!

• Celebrities and some ‘’key words’’ trigger to shop

Most visited shopping websites

.

ASOS.com is the UK’s largest online-only style and beauty retail store

In the future...

Home delivery lines between online only retailers and those that came before

Small retailers may open designated pick up locations for goods ordered online

Mobile apps about online shopping are developing day by day

There might be more video advertising too in which customers would model in new outfıts and products for others to see

Mobile Influence in Online Consumption6 billion mobilesubscribers worldwide

1.2 billion peopleaccessing the web fromtheir mobile devices

Over 300,000 apps have

been developed in the past3 years

http://www.horisen.rs/en/news/news-single-view/?tx_ttnews%5Byear%5D=2012&tx_ttnews%5Bmonth%5D=02&tx_ttnews%5Btt_news%5D=23&cHash=0aef106b3783b7a7c61122c2b70d228ahttp://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/http://www.purplepearcreations.com/iphone-development.php

Using Mobile in Consumption • Using smartphone to search for local information

such as a local store they want to visit.• Looking up prices on a store’s mobile site• Checking inventory prior to shopping in the store• %38 smartphone owners use their mobile

device to purchase something. Com Score

0

200.000.000

400.000.000

600.000.000

2012 2014

Mobile usingshoppers

Juniper Research http://www.juniperresearch.com/viewpressrelease.php?pr=342

What are mobile shoppers doing with their devices ?

Top 10 Mobile Shopping Applications1)1V1Y.com2)Trendyol.com3)Morhipo4)Hepsiburada5)Grupanya6)Zara for iPhone7)Migros MağazaM8)eBay9)Markapon10)Domino’s Pizza Türkiye

Digital Media Planning

• Standart Displays Banner• Video• Rich Media• Mobile platform• Google (search & content network)

References

• Bilgi Teknolojileri ve İletişim Kurumu

• ComScore• Buisness Insider Intelligence• Nielsen Research Company• Trinity Digital Marketing• Analytic Company Mobilewalla• www.e-commercefacts.com

Thank you for your Attention!