Online business: where to start from?
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Transcript of Online business: where to start from?
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WELCOME TO…
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Want to be your own boss and become
rich?
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WHY ONLINE BUSINESS?
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Investments: $ 1500Competition: 6 000Location: one city
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Investments: $ 300Competition: less 100Location: one country
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CUSTOMERS TRUSTPROBLEM:
- not many customers trust you and buy your products
SOLUTION:
- keep consistent communication
- create community
- work on giving customers more than just online shopping experience
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CUSTOMERSPROBLEM:
- customers are not buying your product
- sales are not active as you want
SOLUTION:
- work out your marketing strategy
- focus on creating URGENCY with your products promotions
- improve your visibility
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PRODUCTS RANGEPROBLEM:
- some of your problems are selling better than others
SOLUTION:
- analyse statistics
- work out right promotion and price strategy
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COMPETITORSPROBLEM:
- competitors might copy you
SOLUTION:
- find a way or solution that would make you better than competition:
- faster delivery
- better customers service
- special loyalty discounts
- easier payment options
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CUSTOMER SUPPORTPROBLEM:
- too many calls and e-mails
SOLUTION:
- get ready for training and bringing new staff members
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e-commerce industry
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FROM GIANTS
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Key to success: - deliver great service!
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Key to success: - bring variety
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TO NICHE
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ABOUT 70% OF CAMBODIANS ARE USING SMALL SCREENS TO ACCESS WEBSITES.
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Number of apps available in the world
By July 2015
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Internet exploded from 1 website in 1991 to 1 billion in 2014
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choose option what is the best for your customers!
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make sure your website is mobile optimised
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data shows
• 51% of consumers prefer shopping on the mobile web vs. using a smartphone app • 82% of smartphone shoppers use their mobile browser to search for products in-store • 62% of shoppers say they visit a mobile website directly vs. 21% who say they use a retailer’s app in-store
Business Insider, 2015
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QUESTIONS?
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