Online business tools

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Transcript of Online business tools

  • ONLINE BUSINESS TOOLS Monika Maiulien
  • IMPLEMENTING E-BUSINESS: 5 STEPS 1. Buy your online home/name/domain 2. Acquire/build needed technologies (depends on the project) 3. Modify technologies to fit your needs 4. Optimize your website (for Google and other searches) 5. Marketing actions
  • IMPLEMENTING E-BUSINESS: 5 STEPS 1. Buy your online home/name/domain 2. Acquire/build needed technologies (depends on the project) 3. Modify technologies to fit your needs 4. Optimize your website (for Google and other searches) 5. Marketing actions
  • FIND A NEED AND FILL IT Find your market not the product Look for people who have a problem offer a solution Look at a business idea from four perspectives: COMPANY, CUSTOMER (purchasers, influencers, end users), COMPETITOR (primary, secondary and tertiary) AND COLLABORATOR
  • "Y OG O FF " App for intensive computers users
  • "Y OG O FF " App for intensive computers users
  • ZEN@WORK" App for intensive computers users
  • MARKET AND CUSTOMER RESEARCH Online research Keyword Search Competitor Links Read Blogs Conduct Online Surveys
  • ONLINE RESEARCH USING AVAILABLE DATABASES, INSIGHTS, STATI STICS Resources: associations, government guidance/statistics, universities
  • http://www.ivpk.lt/uploads/Statistika/Informacines_technologijos_Lietuvoje__2012_m._2159.p
  • GOOGLE TRENDS
  • GOOGLE TRENDS
  • GOOGLE TRENDS
  • http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-58-04-998/EN/KS-58-04-998-EN.P
  • http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-58-04-998/EN/KS-58-04-998-EN.P
  • READ BLOGS Blogs are updated much more regularly than traditional websites and, therefore, they can be another gauge of public opinion. Search blogs by using blog-specific search engines, such as Technorati or Google Blogs.
  • KEYWORD SEARCH "keywords" that people would use to find your type of products or services on the Internet/ how much interest? / how many competitors? / product niches Keyword Research SEMrush Google Keywords Wordtracker Traffic Research Quantcast Compete
  • COMPETITOR LINKS check out your competitors, their prices, and their offerings PAID SERVICES: Online market research firms are numerous on the internet. A selection of specialized websites: Creatests,dafsa, eurostaf, xerfi, plusdetudes.com, Opremys
  • EYECARE
  • 20 CUBE
  • OFFICE YOGAMD
  • BIG STRETCH
  • EVO
  • I PAD, IPHONE APPS
  • AIRPLANE YOGA ($3.99)
  • CONDUCT ONLINE SURVEYS online surveys are a low-cost way to do market research about whether an idea or a product will be appealing to consumers Surveying your acquaintances, friends, co-workers Paid online surveys
  • WORK OUT YOUR UNIQUE SELLING POINT (USP) OR COMPETITIVE EDGE. APP THAT STOPS YOUR WORK AND SUGGEST YOU TO DO YOGA zen@work
  • FRAMING AND PRESENTING YOUR IDEAS Choose right business model for your proposition
  • VIDEOS/PRESENTATIONS Prezi SlideShare Haiku Deck GoAnimate YouTube
  • Other questions: How large is your Total Addressable Market (TAM)? What specific market opportunities or macro trends does this idea capitalize on? Who is your competition or alternatives? What is your marketing & sales plan? How will you make money? What traction, proof of concept, or momentum do you have? How much money would you require? What else are you missing? Who is on your team? What relevant experience do they have?
  • BUILDING YOUR WEBSITE/APPLICATIO N Mock ups Hosting Website design
  • MOCKUPS Design before you build. Use your blueprint. http://www.youtube.com/watch?feature=player_embedded&v=70hfU7_95Gw Available tools: Balsamiq Rapid Wireframing Tool @balsamiq mocksup Quick and easy mockups @mocksup jMockups High fidelity mockups in a fraction of the time compared to Photoshop @jMockups Mockingbird create, link together, preview, and share mockups of your app @gomockingbird
  • LAUNCH PAGE
  • HOW TO BUILD A WEBSITE? Blog as Site Nameplate Sites Full Site Online Services Content Management Systems Website Creation Software
  • BLOG AS SITE A blog is a unique subset of website thanks to its familiar layout: new content sits on the top of the page, scrolling down reveals older posts, and older archived content links off to another page. When someone needs to build a website quickly, a blogging service is typically easy and fast. Blogger, WordPress.com, Anchor, Feathers, or Medium
  • TUMBLR
  • PERSONAL WEBPAGE/NAMEPLATE SITES You might not need a full-blown website; just a little place to park your persona on the Internet. In this case you can just get a nameplate site, or as I prefer to think of them, a personal webpage (rather than a multi-page site). The difference is the links on a personal page usually go elsewhere: to your social networks, your wish lists, your playlists, or whatever else is linkable. About.me, Flavors, Vizify, Visualize.Me, Re.vu, or Zerply.
  • VIZIFY
  • FLAVORS
  • FULL SITE ONLINE SERVICES When it's time to go beyond the blogs, beyond the resumes, beyond the page of links; which service do you turn to for a full-blown site that can handle all of above plus host images, and maybe even e-commerce, with a simple interface anyone can master? Jimdo, Weebly, Squarespace, Sidengo
  • JIMDO
  • JIMDO
  • CONTENT MANAGEMENT SYSTEM (CMS) If you're looking to build a presence for a larger organization that requires serious back-end power, you may need a content management system (CMS). A CMS manages all the content you put on your site, from text to video to audio to documents. It can be custom-built, cost hundreds of thousands of dollars, and be more complicated than particle physics. That said, several are free and pride themselves on staying simpleat least for those with some Web publishing experience. DNN/Evoq, Drupal, Joomla, and WordPress (open-source tools you can install on your own Web server)
  • WEBSITE CREATION SOFTWARE Dreamweaver CC, RapidWeaver 5, Xara Web Designer 9, Adobe Muse.
  • NEXT STEP Create buzz Drive high traffic SEO and SEM tools
  • MARKETING TOOLS
  • EMAIL MARKETING IBM e-mail optimization Spam assassin Mail Chimp Campaign monitor iContact aWeber
  • IBM EMAIL OPTIMIZATION PREVIEW HOW YOUR EMAILS WILL RENDER ON POPULAR B2B & B2C DESKTOP EMAIL CLIENTS SEE EXACTLY WHAT YOUR CUSTOMERS SEE ON POPULAR MOBILE DEVICES AND PLATFORMS PREVIEW HOW YOUR EMAILS WILL RENDER ON POPULAR WEBMAIL CLIENTS AND BROWSERS http://www.youtube.com/watch?v=bbsGkJmMkh8
  • SPAMASSASSIN Can check e-mails spam score Open-source project In a corporate setting, usually small to midsized businesses and ISP mail servers, it runs each email message through hundreds of tests that analyze headers, text, and HTML coding and checks domains and IP addresses against DNS (define) blocklists and filtering databases. When a message flunks a test, it scores any