Final Exam

Online business development

Raphaelle LEVETMBA1A

Online Travel Agency An OTA is a business that attends to the details of transportation, itinerary,

and accommodations for travelers. In other words, they are website where you can book an entire trip and offering different kinds of packages.

Example : Havas Voyages

Last Minute Booking apps This kind of application allows people to book a room at the last moment with

a strong discount. It permit to hoteliers selling rooms that wouldn't have been sold anyway

Example : Hotel Tonight

Direct bookings A direct booking is booking a room without any intermediary between the

client and the hotel. For example the hotel website

Customer Engagement Customer engagement basically occurs any time a customer interacts with

your brand. Through social media this can be "liking" your page, visiting your page, including frequency and time on site, comments on your content, reposts your content, follows your brand on twitter, signs up for a newsletter, signs up for or takes advantage of offers, etc.

Example : having a Twitter account

SEO Search Engine Optimization Search engine optimization (SEO) is the process of

affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users

Example : being referenced in Google with « Paris hotels »