Online Auctions for introducing fresh software

8/7/2019 Online Auctions for introducing fresh software

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On line auctions for introducing

fresh software

By

Amjad Naseem (9066)


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Introduction and ResearchIntroduction and Research

Before the launch of any product you need to do research.The research takes a lot of time, sometimes the resultsobtained afterward are different from what the researchsuggested. Because either the consumers changed their

mind or they hid some info. A method is need whichdoes not take much time and feedback received is quick,so the company can decide if to go ahead with theproject or not.


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ObjectiveObjective

y Improving the timeliness and

accuracy in marketing/business

research for fresh software


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Problem StatementProblem Statement

y To indentify if change is needed in our

business/marketing research methods for

fresh software


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LimitationsLimitations

Most convenient, cheap, and quick method for researchis internet.

Internet is used to collect the secondary research.

Primary data is collected from the questionnaire.

In filling the questionnaire the respondents may hidesome info or not tell the whole truth to just get overwith the questionnaire.


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Secondary ResearchSecondary Researchy On E-Auctions for Procurement Operations by Michael H. Rothkof, Vol 16,

No.4, July-August 2007, pp.404-408

y Managing Project Failure Risk Through Contingent Contracts in

Procurement Auctions by Jianqing Chen, Lizhen Xu, Andrew Whinston, Articles

in Advance, 2009 pp. 117

These articles talk about huge amount of supplies purchasing

from the suppliers and introduction of two way bid incase

supplier fails to fulfill his side of the bargain.

Purpose: To find out how procurement happens in auctions

and what are the risks and their solutions


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Secondary ResearchSecondary Researchy Hope orHype: On the Viability of Escrow Services asTrusted Third

Parties in Online Auction Environments by Xiaorui Hu, Zhangxi Lin, Vol. 15,

No. 3, September 2004, pp. 236249

The research in this article show how number of frauds areincreasing in e-commerce and how we can be safe by using the

Escrow services.

Purpose:How to make the auctions 100% secure


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Secondary ResearchSecondary Researchy Multiple Online Auctions by Y. Alex Tung and Ram D. Gopal, 2003

y Managing Risks in Multiple Online Auctions: An Options Approach bySteven Thompson, Y. Alex Tung and Andrew B. Whinston, Decision Sciences,Volume

36 Number 3, August 2005

The first article highlight the problems face by people inmultiple auctions and arbitrage can also take place.

The second article talks about how we can bring financial

tools in multiple auctions and use options to make profit.

Purpose: What are the risks in multiple auctions and how

financial tools can be used in multiple auctions.


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Secondary ResearchSecondary Researchy Protecting the marketing mix through intellectual property rights by

intellectual property office

This article discusses how in the future most of the work will

be done through the internet and intellectual property will

be the main issue. Today 75% of the firms value is in its

intellectual property.

Purpose: Shows the difference between physical property

and intellectual property and their value


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Secondary ResearchSecondary Researchy Current Issues in Keyword Auctions by De Liu, Jianqing, Handbooks in

information systems, Vol.3, 2009

y Keyword Auctions, Unit-Price Contracts, and the Role of Commitment,

by Andrew B. Whinston and Juan Feng, 2007

y Auctioning Keywords in Online Search by Jianqing Chen, De Liu, & Andrew B.

Whinston, 2009y Ex Ante Information and the Design of Keyword Auctions by Jianqing Chen

and De Liu, Vol. 21, No. 1, March 2010, pp. 133153

These articles show how the slots for search engine advertisements

are sold. Keyword auctions make up 40% of the advertising.

Purpose: What keyword auctions are and how yahoo, google etc.

use them differently


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Secondary ResearchSecondary Researchy Online auctions with past performance information, by De Liu a,*, Jianqing

Chen, Decision Support Systems 42 (2006) 13071320

This article deals with only those participants who have

previous records, incase if you dont have a good track

record then you wont get the project.


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HypothesisHypothesis

y Null Hypothesis

H0: Online auctions for new software will be more

effective and efficient for collecting marketing

information.

y Alternate Hypothesis

H1

: Online auctions for new software will not be more

effective and efficient for collecting marketinginformation.


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Data Collection ProcedureData Collection Procedure

y Primary research and Questionnaire

y Q1. Have you ever heard of online auctions?

y Q2. What do you use internet for?

y Q3. If there was an online auction for new

products will you participate?

y Q4. Do you think online research is faster, accurateand cheaper then traditional research?


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Analysis ProcedureAnalysis Procedure

y Statistical method in which chi sq. is used

y Question # 4

QUESTIONRESPONSES

Observed(frequency) E=np (O-E)2 (O-E)2/E

Yes 23 14.33 75.17 5.25

No 14 14.33 0.11 0.01

DontKnow

6 14.33 69.39 4.48

Total 43 43 10.10


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y Reject H0 if Chi square calculated is greater then Chi

Square tabulated

y X cal > X (0.05, 3-1)

y Computation

y X cal > X (0.05, 2) = 10.10 > 7.378


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ResultsResults

y Null Hypothesis or Ho is rejected

Conclusion: This method is not suitable for developed countries

where the literacy rate is low. We need to conductmore tests in countries where on line auction take

place regularly. For the future something similar needs

to be created because everything is going online.


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Future WorkFuture Work

y In the future this methodology can be

used in the introduction of the new

products tangible or intangible.

y Also can test by introducing an image of

the prototype in different sites.

Online Auctions for introducing fresh software

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