Online AEC Communities - finding construction people on Facebook, LinkedIn, Ning, etc
-
Upload
pwcomcouk-ltd -
Category
Business
-
view
1.581 -
download
0
description
Transcript of Online AEC Communities - finding construction people on Facebook, LinkedIn, Ning, etc
pwcom.co.uk
London, October 2009
Online communities in the AEC industry
by Paul Wilkinson(pwcom.co.uk)
pwcom.co.uk
• From learned societies to business breakfasts
• Intranets and internal wikis (eg: Arup CoPs)
• Drivers (technology, economy, mobility)
• Now moving into Web 2.0
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
• Face-to-face• Written word• Hand drawings• Telephone• Telegram• Telex• Fax• CAD• Email• Groupware (eg: Lotus Notes)• File transfer protocol (FTP)• Websites• Intranets, enterprise portals• Video- and tele-conferencing
• Extranets• Web-conferencing applications• File-sharing (P2P)• Instant messaging• Discussion forums• Home pages (iGoogle)• Wikis• Blogs, micro-blogs• RSS• Social networking• Social search, tagging, sharing• Mashups: Mapping, time-lines,
etc• Virtual worlds
Web 2.0
BIM
SaaS
Cloud computin
g
mobile
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
Web 1.0 was about … Web 2.0 is about …
reading writing
companies communities
one-way two-way
lecture conversation
advertising word-of-mouth
owning sharing
(Sources: Joe Drumgoole’s Copacetic; Darrenbarefoot.com 2006)
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
RIBA Knowledge Communities
• beta project initially• relaunched within
RIBA earlier this year
• hosted on Elgg• 918 site members
(at 8 October 2009)
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
RIBApedia• Research
and education site
• create profiles, share links, blogs, etc
• built on MediaWiki
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
Twitter• loads of people,
companies, etc• @UKConstruction• TwitterLeagues• Twibes
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
Facebook• lots of people,
pages, groups groups
• Difficult to find effective use of Facebook
• “Under Construction”– Page status– Rock band name
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
Architect HOK• HOK careers• Part of integrated
HOK web 2.0 effort– Blog– LinkedIn– Twitter– Delicious– YouTube, etc
eg: RIBA NING SITESWEB 2.0 TWITTERINTRO LINKEDINFACEBOOK
pwcom.co.uk
LinkedIn• lots of AEC groups• 85 “AEC”• 1,350 “architecture”• 2,135 “construction”• easy to join groups• some still very
recruitment-focused
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
• Be2camp launched 31 July 2008
• Built on Ning• 310 members (as
at 6 October 2009)
• Targeting a niche interest
• Events key to growth
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
Be2camp membership growth Aug 2008 - 6 Oct 2009
0
50
100
150
200
250
300
350
400
aug sep oct nov dec jan feb mar apr may jun jul aug sep oct nov
month
To
tal B
e2ca
mp
mem
ber
s
0
10
20
30
40
50
60
70
80
Join
ers
in m
on
th
cumulative total
monthly joiners
Be2camp
10 Oct
Be2camp
North
15 May
Be2camp
Brum
12 Aug
Be2camp
WB
7-8 Oct
eg: RIBAWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN NING SITES
pwcom.co.uk
CE Collaborative Working Champions
• Founded Jan 2009• Initially private• Public from August• Cause-focused• 67 members• Forum used to
create guidance
eg: RIBA FACEBOOKTWITTERINTRO LINKEDIN NING SITESWEB 2.0
pwcom.co.uk
CE G4C• Founded July 2009• Initially private• Public from Sept• Cause-focused• 48 members• Autumn
membership drive to start shortly
eg: RIBA FACEBOOKTWITTERINTRO LINKEDIN NING SITESWEB 2.0
pwcom.co.uk
AEC Network• 342 members
(as at 8 October 2009)
• Also built on Ning• using networking
events to grow
eg: RIBA FACEBOOKTWITTERINTRO LINKEDIN NING SITESWEB 2.0
pwcom.co.uk
• Property Week launched network
• ‘Soft launch’ 25 September
• Grew from 57 members to 82 in 11 days – strong brand helps
• Good Ning customisation
• endorsement of Ning? or inexpensive PWk experiment?
eg: RIBA FACEBOOKTWITTERINTRO LINKEDIN NING SITESWEB 2.0
pwcom.co.uk
London, October 2009
Thank you
Contact: Paul WilkinsonBlog: www.extranetevolution.com
Email: [email protected]: +44 (0)20 8858 1104
mob: 07788 445920Twitter: @EEPaul