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Online Advertising Expenditure Report Infographic · PDF fileOnline Advertising Expenditure...
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Online Advertising Expenditure Report March Quarter 2017 Infographic SEARCH & DIRECTORIES CLASSIFIEDS GENERAL DISPLAY $653m $232m -1.1% on Dec Qtr 16 +28.7% on Mar Qtr 16 -4.8% on Dec Qtr 16 +49.8% on Mar Qtr 16 MOBILE VIDEO iabaustralia.com.au (+6%) (+4.5%) (+15.9%) TOTAL (+7.2%) $1,731m Q1 17 Q1 16 $1,856m Q1 17 $861m Q1 16 $812m Q1 16 $308m Q1 17 $357m Q1 17 $638m Q1 16 $610m 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 TOTAL ONLINE ADVERTISING MARKET #1 Advertiser Category for Display ONLINE ADVERTISING MARKET GROWTH 7.2% $1,856m 20.3% Online Advertising Expenditure Compared to Prior Comparative Quarter (March Quarter 2016) Online Advertising Expenditure (March Quarter 2017) (Mar Qtr 2017) (Of Display Ad for Qtr 2017) Source: PwC - IAB Online Advertising Expenditure Report - 31 March 2017 (Mar Qtr 2017 v Mar Qtr 2016)
Transcript of Online Advertising Expenditure Report Infographic · PDF fileOnline Advertising Expenditure...
Online Advertising Expenditure Report
March Quarter 2017Infographic
SEARCH &DIRECTORIES
CLASSIFIEDS
GENERALDISPLAY
$653m $232m
-1.1% onDec Qtr 16
+28.7% onMar Qtr 16
-4.8% onDec Qtr 16
+49.8% onMar Qtr 16
MOBILE VIDEO
iabaustralia.com.au
(+6%)
(+4.5%)
(+15.9%)
TOTAL
(+7.2%)
$1,731m
Q1 17
Q1 16
$1,856m
Q1 17$861m
Q1 16 $812m
Q1 16$308m
Q1 17$357m
Q1 17$638m
Q1 16 $610m
0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000
TOTAL ONLINE ADVERTISING MARKET
#1 Advertiser Categoryfor Display
ONLINE ADVERTISING MARKET GROWTH
7.2%$1,856m20.3%
Online Advertising Expenditure Compared to Prior Comparative Quarter
(March Quarter 2016)
Online Advertising Expenditure (March Quarter 2017)
(Mar Qtr 2017)(Of Display Ad for Qtr 2017)
Source: PwC - IAB Online Advertising Expenditure Report - 31 March 2017
(Mar Qtr 2017 v Mar Qtr 2016)
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