Online Advertising Basics
-
Upload
leigh-george -
Category
Technology
-
view
1.800 -
download
2
description
Transcript of Online Advertising Basics
![Page 1: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/1.jpg)
#GirlScouts100 @leighgeorge
SOS
Savvy Online Selling
#GirlScouts100 @leighgeorge
![Page 2: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/2.jpg)
#GirlScouts100 @leighgeorge ©R2integrated 2011
HAS THIS EVER HAPPENED TO YOU?
SOS!
![Page 3: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/3.jpg)
#GirlScouts100 @leighgeorge
Today we’ll explore:
What’s up with all these online ads and why can’t you escape them?!
How do these ads work? How can you control your online experience?
How could you develop a strategy for using online ads to promote the Girl Scouts?
©R2integrated 2011 #GirlScouts100 @leighgeorge
![Page 4: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/4.jpg)
#GirlScouts100 @leighgeorge
From search to sale
#GirlScouts100 @leighgeorge ©R2integrated 2011
SEARCH ENGINE MARKETING
![Page 5: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/5.jpg)
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge
![Page 6: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/6.jpg)
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge ©R2integrated 2011
TRADITIONAL ADS VS TARGETING
![Page 7: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/7.jpg)
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge
PANDORA
![Page 8: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/8.jpg)
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge
ADS BASED ON INTERESTS
![Page 9: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/9.jpg)
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge ©R2integrated 2011
ADS BASED ON CONTENT
![Page 10: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/10.jpg)
#GirlScouts100 @leighgeorge
ADS BASED ON FRIEND ACTIVITY
#GirlScouts100 @leighgeorge ©R2integrated 2011
![Page 11: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/11.jpg)
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge
TARGETING VS RETARGETING
©R2integrated 2011
![Page 12: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/12.jpg)
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge
Cute flats
©R2integrated 2011
RETARGETING
![Page 13: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/13.jpg)
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge ©R2integrated 2011
RETARGETING
![Page 14: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/14.jpg)
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge
RETARGETING
![Page 15: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/15.jpg)
#GirlScouts100 @leighgeorge ©R2integrated 2011
RETARGETING
![Page 16: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/16.jpg)
#GirlScouts100 @leighgeorge ©R2integrated 2011
WHAT ARE COOKIES?
NOT THESE COOKIES!
#GirlScouts100 @leighgeorge
RETARGETING
![Page 17: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/17.jpg)
#GirlScouts100 @leighgeorge ©R2integrated 2011
RETARGETING
#GirlScouts100 @leighgeorge
![Page 18: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/18.jpg)
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge ©R2integrated 2011
RETARGETING
75% of online shoppers abandon their cart, but spend
55% more when brands are able to convince them to return.
![Page 19: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/19.jpg)
#GirlScouts100 @leighgeorge
RETARGETING PROS
#GirlScouts100 @leighgeorge
Convenience
![Page 20: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/20.jpg)
#GirlScouts100 @leighgeorge
RETARGETING PROS
Get noticed!
#GirlScouts100 @leighgeorge ©R2integrated 2011
![Page 21: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/21.jpg)
#GirlScouts100 @leighgeorge
RETARGETING CONS
#GirlScouts100 @leighgeorge
It’s creepy!
![Page 22: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/22.jpg)
#GirlScouts100 @leighgeorge
RETARGETING CONS
#GirlScouts100 @leighgeorge
RETARGETING CONS
Can be embarrassing…
![Page 23: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/23.jpg)
#GirlScouts100 @leighgeorge
1. Clear browsing data
2. Opt out when you see these ads
HOW YOU CAN CONTROL YOUR ONLINE EXPERIENCE
#GirlScouts100 @leighgeorge ©R2integrated 2011
Control who can track you
![Page 24: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/24.jpg)
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge ©R2integrated 2011
HOW YOU CAN CONTROL YOUR ONLINE EXPERIENCE
![Page 25: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/25.jpg)
#GirlScouts100 @leighgeorge
Use online advertising to promote the Girl Scouts
#GirlScouts100 @leighgeorge ©R2integrated 2011
![Page 26: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/26.jpg)
#GirlScouts100 @leighgeorge
PROMOTING THE GIRL SCOUTS
Audience
#GirlScouts100 @leighgeorge ©R2integrated 2011
![Page 27: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/27.jpg)
#GirlScouts100 @leighgeorge
Message
#GirlScouts100 @leighgeorge ©R2integrated 2011
PROMOTING THE GIRL SCOUTS
![Page 28: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/28.jpg)
#GirlScouts100 @leighgeorge
Action
#GirlScouts100 @leighgeorge ©R2integrated 2011
PROMOTING THE GIRL SCOUTS
![Page 29: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/29.jpg)
#GirlScouts100 @leighgeorge
Sites to target
#GirlScouts100 @leighgeorge ©R2integrated 2011
PROMOTING THE GIRL SCOUTS
![Page 30: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/30.jpg)
#GirlScouts100 @leighgeorge
An online advertising plan for the Girl Scouts
Audience
Message
#GirlScouts100 @leighgeorge ©R2integrated 2011
PROMOTING THE GIRL SCOUTS
Action
Sites to target
![Page 31: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/31.jpg)
#GirlScouts100 @leighgeorge
Now it’s your turn!
![Page 33: Online Advertising Basics](https://reader037.fdocuments.net/reader037/viewer/2022103016/5549f938b4c905507a8b4819/html5/thumbnails/33.jpg)
#GirlScouts100 @leighgeorge
Image Credits:
Magnifing glass: http://tutorialblog.org/magnified/magnifying-glass.jpgTennis icon:http://www.stockphotopro.com/photo_of/tennis/059202NEC/tennis_racket__icon__ball_Hello Kitty: http://writinglikeiampopular.blogspot.com/2011/05/icons.htmlHeadphones: http://www.psdgraphics.com/icons/psd-headphones-icon/TV: http://www.mactalk.com.au/content/mac-app-review-iflicks-1326/Cookie: The Girl ScoutsKeyboard: http://www.realityuncovered.net/blog/2011/07/big-brother-is-watching-you/Shopping cart: http://themeanestmom.blogspot.com/2010/09/shopping-carts.htmlGet noticed: http://www.mergersandinquisitions.com/noticed-when-networking/Computer keys: http://randomthoughtsonlifeblog.com/2011/02/28/be-in-control-of-your-actions/Spread the word: http://northvillefundraiser.com/spread-the-word/Target market: http://www.allfacebook.com/facebook-advertising-laws-2-2010-06What’s your message: http://www.marketcompr.com/URL: http://www.masterjrock.com/php-url-routing-class.htmlCall to action buttons: http://www.backlinkintelligence.com/happening-now/increase-bookmarks-referring-url-call-action/Audience: http://www.pulseresearch.com/tar.htmlMessage: http://www.iconspedia.com/icon/android-messages-16-38.htmlArrow: http://www.veryicon.com/icons/system/arrow/arrow-yellow-04.htmlSites to target: http://www.mset.org.my/index.php?q=content/useful-linksSpotlight: http://www.goodmorning.se/design-our-stage.html