ONG and crowdfunding case - 2012
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Transcript of ONG and crowdfunding case - 2012
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Fundraisingis the process of soliciting and gathering voluntary contributions as money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies.
it’s all about...
Source: wikipedia
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Support a cause
Individuals donated $227.41 billion in 2009, compared with
$107.6 billion in 1996; personal bequests added another $22.9 billion in 2006, up from $12 billion in 1996. - The Nonprofit Almanac 2008, by Kennard T. Wing, Thomas H. Pollak, and Amy Blackwood
- NYtimes The Charitable-Giving Divide
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crowdfunding ROI = - real personal advantage - real personal reward - possession
Fundraising ROI = - emotional reward - doing good
forget about the tools and think ROI
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AFC Wimbledon is support by the fans with 25£/per year it generated not only money
but also loyalty
Support Sport
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Choose the cancer you want to beat with myprojects.cancerresearchuk.org create your page and start
your charity donation
Support research
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$500 million were raised online with the
help of fundraising strategy. More than 15 social networks actively participated in. 35,000
volunteer groups were created
Support your president
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The peeble project became the most-funded project in Kickstarter history.
More than $10 million in 30 days.
support a creative idea
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behaviours change! - people are empowered with the help of technology - new leverage processes - new tools to express themself - new reflexions about how our world works - be part of it !
New models are coming
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New currencies Make money democratic
new business model P2P digital currency
- BitCoin www.bitcoin.org www.weusecoins.com
-Banque du temps
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new way to help - be part of it new business model
Kiva We are a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world. http://www.kiva.org
System based on the Muhammad Yunus idea.
Micro credit empower people around the world with a 25$ loan
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$310 million in loans
98.93% Repayment rate
Kiva - since 2005
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new way to create product new business model
- Kickstarter (usa) Since launching in April 2009
- Kiss Kiss Bank Bank (France) Soutenons la créativité ensemble ! - Ici des centaines de projets naissent grâce à des milliers de contributeurs. - www.kisskissbankbank.fr
Crowdfunding It’s inspiring to be supported by people you know, and amazing to connect with strangers who are discovering your ideas for the first time.
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Kick Starter $200 million pledged to projects -1.8 million people have backed a project - 20,000 projects successfully funded - www.kickstarter.com
Elevation Dock: Raised: $1,464,706
Goal: $75,000
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new tools to help
- Just Giving (uk, usa, japan) Organise, plan, share your charity campaign
Fundraising a company does not just exist to make money. It exists to serve its constituents - customers, employees, shareholders and the wider community - in a balanced way.
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Just Giving since 10 years used by 12’000’000 users trusted by 9’000 charities over £770 million
http://www.justgiving.com
Charity page
Company page raise money for charity
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- Swiss Charity (mobile app) - FairGive, WebGiving (sms, Qr, banner donation system) - Give a Tweet - Paypal, google checkout, youtube nonprofits.
Donation tools website, banner, sms, fb app, google ads, mobile app.
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Water Day YouTube Nonprofit Raises $10,000 in One Day Using Overlay Ads
Overlay «Call to action»
Donate page
Youtube Nonprofits
charitywater.org
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Great tools but...
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be creative
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Golden Rules to express emotion Tips and tricks for Fundraising
Storytelling > make sense - Educate Your Donors - Build Trust in Donor Relationship - Be original
Gamification > build rewards - Make Giving Fun - Thanking Donors - honor them - User Experience - Share with friends
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Be succesful in Fundraising
Inspired by Crowdfunding - Make donation tangible - Be transparent - Be a donor, be a hero > gamification - loyalty > build rewards - Make donation is cool > easy to spread with friends - Be more concrete > build a house instead of «Save the world» - Know your audience - Know the tools > use them all
Don’t focus on one channel print - digital - street - SEM
make interaction between them
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Let us forget about «digital» as being a new «discipline».
«Digital» is just a different way of doing the same old things.
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Tv is digital
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Radio is digital
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Print is digital
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Posters are digital
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POS is digital
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Products are digital
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today, everything has a «digital» dimension.
and then again.... there is nothing like «digital» for
the consumer.
there is nothing like «social media» for the consumer.
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Tell us about your life
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youtube is about life
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facebook is about life
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gaming is about life
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using mobiles or technology is life
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it is not so much about adding a new channel, but
about explaining the way everyone works and lives today.
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How ?
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Storytelling I trust what I see, what I understand and what I can do
Share Stories «Call to action»
Educate
user experience «Trust &
easy to use»
Be part of it «Tools»See and be seen
«Thank you»
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charitywater.org
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all start with an sms on a poster
Great user experience encourage donation
Transform your donor into an ambassador
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3
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worldvision.ch
Storytelling I trust what I see, what I understand and what I can do
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… contact B+G and learn more
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Thank you for your attention!