One Vietnam Presentation To Agent Orange Team 3.15

A Platform for Philanthropy 2.0

1OneVietnam Network

OneVietnam NetworkOneVietnam Network

March 15, 2010

Presenters: James Bao

Uyen Nguyen

Our MissionOur Mission

We connect & organize the people and groups that seek to make Vietnam a better place to learn, work, and live.

2OneVietnam Network

OneVietnam NetworkOneVietnam Network

A global online network that brings 3 million expats to one place and create a

community of giving.3OneVietnam Network

OneVietnam Network 4

Bringing Agent Orange into the Bringing Agent Orange into the MainstreamMainstream

What is mainstream?What is mainstream?

5OneVietnam Network5OneVietnam Network

The key to taking a topic “mainstream” is to reach as many people as possible and make it part of the daily conversation.

“That of which is popularized, normalized, and widespread”

Word of Mouth TodayWord of Mouth Today


Social media has made word of mouth marketing faster and bigger.

World of MouthWord of Mouth

Social MediaSocial Media

““Everything is SocialEverything is Social””


The way we “get news” and share information is shifting quickly away from traditional to new media and our generation is leading the way.

The Facts The Facts

8OneVietnam Network

Vietnamese AmericansVietnamese Americans


Young Vietnamese Americans are leading the new social media revolution.

Going Mainstream with Social MediaGoing Mainstream with Social Media

10OneVietnam Network

1,000 Super Fans


How to use OneVietnam as the How to use OneVietnam as the social engine for the Agent social engine for the Agent Orange Initiative.Orange Initiative.

OneVietnam Network


BackgroundBackgroundI. Create Your Social HubI. Create Your Social Hub

A single social media space for your organization and fans

Simplify the social media experience

1.All your social media accounts on one page2.Publish from a single platform


BackgroundBackgroundII. Build Your Fan BaseII. Build Your Fan Base

Capture fans from every event you hold, online or offline.

Capture your fans, online and offline

1.Electronic registration at eventsFollow up with all attendees in one emailBe in constant contact

2.Drive traffic from online marketing to a single social hub


BackgroundBackgroundIII. Turn fans to championsIII. Turn fans to champions

Mike Arauz, 2009

Nurture your fans through interactions

1.Upload wonderful contentPhotos, videos, blogs, links

2.Start a conversation3.Let your fans contribute by generating their own content


BackgroundBackgroundIII. Turn fans to championsIII. Turn fans to champions

Mike Arauz, 2009


Sample Social Map: Facebook


BackgroundBackgroundIV. ThatIV. That’’s it!s it!

The The magicmagic happens in the happens in the backgroundbackground


BackgroundBackground““Our Fan is your FanOur Fan is your Fan””

Every member of the group benefit from the success of a single group.


BackgroundBackgroundIntelligent MatchingIntelligent Matching

The system intelligently recommends people to groups they may have a vested interest in, even ifthey’ve never explicitly indicated so.

An ExampleAn Example


BackgroundBackgroundBeyond Agent OrangeBeyond Agent Orange

We are building a platform that connects 3 million Vietnamese expats to each other, and more importantly, to organizations in their community.


BackgroundBackgroundBeyond Agent OrangeBeyond Agent Orange

GENERATION


OneVietnam Network’s Early Successes

Vietnam Talking PointsVietnam Talking Points


Published over 150 original articles

Published over 150 original articles

Over 10 contributing

writers

Over 10 contributing

writers

““Understanding Agent OrangeUnderstanding Agent Orange””


No. 1 Google Search ResultNo. 1 Google Search Result

““Understanding Agent OrangeUnderstanding Agent Orange””


Development StatusDevelopment Status


Our TeamOur Team


Fiscal Sponsors

Legal Support

SupportSupport

Word from a fanWord from a fan

Q&A


One Vietnam Presentation To Agent Orange Team 3.15

Documents

Transcript of One Vietnam Presentation To Agent Orange Team 3.15