One to the World Overview
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Transcript of One to the World Overview
One to the World Overview
John Vadino, CEO
Intuitive and interactive for users
Easy and robust for producers
Scalable and manageable
One to the World enables business to use
online webcasts to connect with employees,
customers, and business partners.
One to the World is:
Intuitive and interactive for users
Easy and robust for producers
Scalable and manageable
One to the World enables business to use
online webcasts to connect with employees,
customers, and business partners.
One to the World is:
Problem Statement for Users / Website Visitors
Today’s webcasts:
• Not engaging
• Require software downloads
• Limited or no interactivity
Intuitive and Interactive for Users
One to the World
What’s disruptive?
HTML 5 client means no downloads
Dual video + one interactive panel
Display as stand-alone or i-framed in a website
No specialized hardware required
Intuitive and interactive for users
Easy and robust for producers
Scalable and manageable
One to the World enables business to use
online webcasts to connect with employees,
customers, and business partners.
One to the World is:
Existing Platforms
• Evolved from web conferencing
• Not marketing-automation-aware
• May require specialized hardware
• Limited or no post-event editing
• Lacking dual video and interactivity
• Missing webcast library management
• Requires specialized technical resources
Presenter… “Thanks for
joining, please wait while
we put everyone on mute.
Ummm, OK, we’re ready.”
Today’s solutions are born on
web conferencing
Booming voice: “You are
now in listen-only mode.”
Easy and robust for producersOne to the World
What’s disruptive?
Fit for purpose: webcasts <> web conferencing
Cloud-based: HTML 5 client, and no hardware
Powerful post-production editing: Supports Live, On-Demand, Recorded Live. Also take existing video, re-purpose for On-Demand
Business users learn full tool in under 90 minutes
Marketing Automation-aware
Cloud-Based Interface for Live Webcasts
Cloud-Based Interface for On-Demand Webcasts
Intuitive and interactive for visitors
Easy and robust for producers
Scalable and manageable
One to the World enables business to use
online webcasts to connect with employees,
customers, and business partners.
One to the World is:
Problem Statement: Managing video webcasts is not trivialExamples of What Companies Do Today
Cumbersome navigation
IT required to add new webcasts
By date is not helpful for story
“Story” is lost Corporate sites oftenleak their SEO authority, and visitors, to YouTube
Enterprise software company website mistakenly displays 38 Sweet Candy Myths YouTube video instead of product demo
Requires IT, and Error Prone
Scalable and Manageable
One to the World
What’s disruptive?
Intuitive Channel Guide modified by business users without IT
Customers and partners navigate your library following your lead