One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about...
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My slides from the UPA 2012 Ignite session: User Research on the Cheap with a Slidecast! (If not listening to audio) Slide 11: If two links go to the same page, you can't tell which one the user clicked.
Transcript of One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about...
![Page 1: One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users.](https://reader035.fdocuments.net/reader035/viewer/2022070314/554cf9aeb4c90513118b533b/html5/thumbnails/1.jpg)
@awirtanen
![Page 2: One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users.](https://reader035.fdocuments.net/reader035/viewer/2022070314/554cf9aeb4c90513118b533b/html5/thumbnails/2.jpg)
100 clients/year
Photo credit: lamont_cranston (flickr)
![Page 5: One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users.](https://reader035.fdocuments.net/reader035/viewer/2022070314/554cf9aeb4c90513118b533b/html5/thumbnails/5.jpg)
Prepare good questions
Photo credit: Nicola Jones (flickr)
![Page 6: One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users.](https://reader035.fdocuments.net/reader035/viewer/2022070314/554cf9aeb4c90513118b533b/html5/thumbnails/6.jpg)
The client kickoff
Photo credit: M.V. Jantzen (flickr)
![Page 7: One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users.](https://reader035.fdocuments.net/reader035/viewer/2022070314/554cf9aeb4c90513118b533b/html5/thumbnails/7.jpg)
Set up analytics!
Photo credit: Ian Muttoo (flickr)
![Page 15: One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users.](https://reader035.fdocuments.net/reader035/viewer/2022070314/554cf9aeb4c90513118b533b/html5/thumbnails/15.jpg)
Is there previous research?
Photo credit: Mike Bonnet Jr. (flickr)
![Page 18: One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users.](https://reader035.fdocuments.net/reader035/viewer/2022070314/554cf9aeb4c90513118b533b/html5/thumbnails/18.jpg)
Look at Pinterest
![Page 19: One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users.](https://reader035.fdocuments.net/reader035/viewer/2022070314/554cf9aeb4c90513118b533b/html5/thumbnails/19.jpg)
Look at customer support emails
Photo credit: Duane Hess (flickr)
![Page 20: One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users.](https://reader035.fdocuments.net/reader035/viewer/2022070314/554cf9aeb4c90513118b533b/html5/thumbnails/20.jpg)
Then build your personas/profiles!
Photo credit: Bearman2007 (flickr) Thanks! - @awirtanen