One step-ahead
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Transcript of One step-ahead
One Step AheadHottest Search Trends &How to Maximize Opportunities
Grant Simmons
Dir. SEO & Social Media Product
The Search Agency
Search Engine Optimization
SEO
It’s about the user, stupid.
Not the stupid user.
Search Engines are the
*most* discriminating of users!
@simmonet
Current Future SEO
Connect Search Intent to Site Content
With Context of:
• Location
• Behavior
• Platform
@simmonet
Future SEO
New Behavior
• New queries
• More personalization
• When Searching
• Where / how searching
“Search Everywhere Optimization”
@simmonet
Current Future SEO + Social
Content is King
Authority Content is Kingier
Authorities are:
• Known
• Credible
• Topic Experts
@simmonet
Future SEO + Social
Building Credibility
• Reviews, news, views…
• Authors of content
• Broadcasters
• Social Amplification
Create Engagement
@simmonet
Future SEO + Social
Recognized Topic Experts
Focused Consistency
• Links
• Social Love
• Associations / Citations
“Digital Footprint”
@simmonet
Future SEO + Social
“
o”
We’re (Google) doing a better job of detecting when someoneis sort of anauthorityin a specificspace… and trying to make sure that those rank a little more highly if you’re some sort of authority…”
@simmonet
Matt Cutts – Google Engineer
Brands Need to…
Identify, Grow,
Encourage, Find,
Promote, Hire,
Engage, Build,
and / or Empower
Authorities
@simmonet