One spark2014narratedpresentation expansionforoldmaidcatlady

One Spark Project #20159


For Cats

For Dogs

Over 36 million US households with cats

Est. over 95 million cats in the USOne Spark

Project #20159

Cat Food: $19,406,800,000

Cat Treats:$3,441,600,000

Cat Vitamins:$7,361,200,000

Cat Toys:$2,198,800,000

2013 U.S. Expenditures

In addition to…

…and many others!


“There’s nothing worsethan an old maid cat lady.”


Hmmm…


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One Spark

Project #20159

Over 2,600 productsApprox. 50 suppliers


Products for people, too!



Where Old Maid Cat Lady has customers:


Old Maid Cat Lady is growing!

1. Big-Box Pet Retailers

Competition:

2. Independent Pet Stores

3. Non-Pet Retailers

4. Cat-Specific SitesOne Spark

Project #20159


Affiliate Ads:• Another revenue stream• Fill gaps in suppliers• Broaden product offerings


• Social Media• Some paid

ads: PPC, print, online

Company Needs:• Help with operations• More education & outreach• Aid to nonprofits helping cats• Sales growth


Site Needs:• Redesign• SEO work• New logo


71% who enter a shelter don’t make it out alive.

Still…


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President & Chief Old Maid Cat Lady

CIO CFO COO CMO CHRO CLO

P&H SEO

A/P BK

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A/R

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CE SM PCS ADV MR PR MC IM AM

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PR

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Project #20159

Want to know [email protected]

One spark2014narratedpresentation expansionforoldmaidcatlady

Business

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