One Pager
description
Transcript of One Pager
One pagerSummary
Simple rightAn executive summary on your business
But what goes in?
Company detailsContact information, registration details
One sentence pitchThe executive summary of the executive summary
Business summaryHow did the business came to be, general overview
TeamBut also investors, advisors, board
Problem being solvedWhat is the problem/pain you are solving for your
customers/users?
Product / ServiceWhat is the product or service solving the problem,
and how does it work?
Target marketWho is the target audience? But also, what is the Total
Market, and the Total Addressable Market?
Current customersWho are your customers now?
Sales/Marketing strategyHow will you bring this to market?
Business ModelWhat is the exact way you (will) make money?
CompetitorsWhat is the competition like, who are they, how do
they solve the problem?
Competitive advantageHow is your company ‘better’, what is its edge?
NumbersRevenue? Customers? Growth? Show them If you
have them
- Company details - One sentence pitch - Business summary - Team - Problem being solved - Product/service - Target market - Current Customers - Sales/Marketing strategy - Business Model - Competitors - Competitive advantage - Numbers
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