ONE DAY WITH INNOVATION-FUTURE OF NEWSPAPERS-JAG

INNOVATION

ONE DAY WITH INNOVATIONONE DAY WITH INNOVATIONthe Future of Newspapers and the Future of Newspapers and the Newspapers the Newspapers

of the Futureof the FutureSYDNEY 2009SYDNEY 2009

INNOVATION

INNOVATION INNOVATION

INNOVATION

VISIONFROM MEDIA COMPANIES TO

INFORMATION ENGINES

STRATEGYINTEGRATED NEWSROOMS

AND MULTIMEDIA DESKS

INNOVATION

• Core Business: Newspapers & Magazines• Offices: United States, United Kingdom, Spain, Latin America and India• 70 Consultants: Journalists, Editors and Newspaper Managers• Clients: 26 newspaper companies in 17 countries

INNOVATION

‘BEST NEWSPAPER CONCEPT AND DESIGN IN EUROPE AND WORLD’

2004 2006 2007 2008

INNOVATION

INNOVATION

SOME RECENT CLIENTS

INNOVATION

FROM MEDIA COMPANIES TO INFORMATION

ENGINES,

FROM READERS TO AUDIENCES,

FROM AUDIENCES TO COMMUNITIES

INNOVATION

INNOVATION INNOVATION

INNOVATION

WHEN WILL WE GET RID WHEN WILL WE GET RID OF OF THE ELEPHANTS?THE ELEPHANTS?

INNOVATION

S O U LS O U L

INNOVATION

SSensuousensuous

INNOVATION

OOmnipresentmnipresent

INNOVATION

UUniquenique

INNOVATION

LLightight

INNOVATION

S O U S O U LL

INNOVATION

Resp

ect

Resp

ect

LoveLove

INNOVATION

NEWSPAPERS AT A

STRATEGIC INFLECTION

POINT

WHERE DO WE GO FROM

HERE?

INNOVATION

1. Exit

2. Sold or Be Taken Over

3. Bleed a death of a 1,000 cuts

4. Re-Invent the Business by focusing on ‘profit

audiences’

INNOVATION

APPLE - MARVEL

They did itThey Re-Invented

themselves

INNOVATION

Paper will stay. It will NEVER die,

but the Business Model and Content Proposition has

CHANGED

INNOVATION

I AM NOT WORRIED ABOUT THE FUTURE

1

INNOVATION

I AM WORRIED ABOUT THE PRESENT

2

INNOVATION

I AM NOT WORRIED ABOUT THE FUTURE OF NEWSPAPERS

3

INNOVATION

I AM WORRIED ABOUT THE FUTURE OF JOURNALISM

4

INNOVATION

WHAT WORRIES ME ISFRONT PAGES LIKE THIS ONE

INNOVATION

INNOVATIONINNOVATION

INNOVATION

NEWSROOMS LIKE THESE

INNOVATION

INNOVATION

HOW TO KILL A NEWSPAPER

IN 20 EASY WAYS

INNOVATION

1

BE DULL & BORING

INNOVATION

2

CHANGE SLOWLY

INNOVATION

3

PUBLISH YESTERDAY’S NEWS

INNOVATION

4

DON’T TAKE RISKS

INNOVATION

5

EXPECT DIFFERENT RESULTS BY DOING THE SAME THINGS

INNOVATION

6

INSULT YOUR READERS

INNOVATION

7

LIE TO ADVERTISERS

INNOVATION

8

PLEASE POLITICIANS

INNOVATION

9

COVER BUILDINGS

INNOVATION

10

DON’T INTERACT WITH YOUR AUDIENCE

INNOVATION

11

PRINT BADLY

INNOVATION

12

PRINT POOR COLOR

INNOVATION

13

WRITE LONG

INNOVATION

14

DON’T CARE ABOUT DESIGN

INNOVATION

15

DON’T HIRE TALENT

INNOVATION

16

DON’T FIRE BAD EDITORS & MANAGERS

INNOVATION

17

PAY BADLY

INNOVATION

18

DON’T INNOVATE

INNOVATION

19

MILK THE CASH COW

INNOVATION

20

EXPECT MIRACLES

INNOVATION

HOW TO REINVENT NEWSPAPERS?

INNOVATION

TRY WILD IDEAS

INNOVATION

BE different

INNOVATION

SHAKE THINGS UP

INNOVATION

“RAISE HELL AND SELL NEWSPAPERS”

INNOVATION

MAKE READERS SMILE

INNOVATION

TELL GREAT STORIES

INNOVATION

BE HYPER-LOCAL

INNOVATION

INTEGRATE OR DIE

INNOVATION

SHOW, DON’T TELL

INNOVATION

•GRAPHICS•GRAPHICS•GRAPHICS

INNOVATION

•TALENT•TALENT•TALENT

INNOVATION

•JOURNALISM•JOURNALISM•JOURNALISM

INNOVATION

THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES

PROFITS AND GOOD JOURNALISM, BUT A BUSINESS WHERE GOOD JOURNALISM IS

THE BUSINESS

INNOVATION

5 PENDING REVOLUTIONS IN NEWSPAPER COMPANIES

1. RE-invent content2. RE-organise newsrooms & management 3. RE-design formats4. RE-discover revenue streams online 5. RE-think advertising and distribution models

INNOVATION

INNOVATIONS INCONTENT & FORMAT

INNOVATION

LIPSTICK ON A PIG

INNOVATION

IT’S ABOUTIT’S ABOUT EDITORSEDITORS

INNOVATION

INNOVATION

FROM JOURNALIST TO FROM JOURNALIST TO JOURNJOURNANALYSTANALYST

INNOVATION

INNOVATION

80/80/2020 – 20/ – 20/8080Innovation FormulaInnovation Formula

INNOVATION

INNOVATION

FROM NEWSPAPERS FROM NEWSPAPERS TO NEWSTO NEWSZINESZINES

INNOVATION

INNOVATION

LESS YESTERDAY,LESS YESTERDAY, MORE TODAY & MORE TODAY &

TOMORROWTOMORROW

INNOVATION

INNOVATION

INNOVATION

JOURNALISM GOLD

•BEYOND THE NEWS

•MICR0-TABLOID

•56 PAGES FULL COLOR

•STAPLED

•STORIES

•LIFESTYLE

•DAILY PAPER iPOD

INNOVATION

INNOVATION

A PROTOTYPE FOR A NEW KIND OF HIGH-QUALITY NEWSPAPER

INNOVATION

B E R M E R INNOVATION

PROTOTYPING THE FUTURE

INNOVATION


NEWS CAVIAR

INNOVATION


JOURNALISM CAVIAR

INNOVATION

30/30


LESS OF MOREMORE OF LESS

INNOVATION

30/30


A DAILY GRAPHIC THE ECONOMIST

INNOVATION

A POCKET NEWSZINE


DEEPSHORTHANDYSMARTSHARPNEWSYBOUNDPUNCHYFRIENDLYANALYTICDIFFERENTFULL COLORCOMPELLINGEASY TO READ

30/30

INNOVATION


INNOVATION


HANDY

INNOVATION

EASYB E R M E R INNOVATION

INNOVATION

NEWSY


INNOVATION

COMPELLING


INNOVATION

TWO ENTRIES


INNOVATION

SHORT


INNOVATION

DEEP


INNOVATION

ANALYTIC


INNOVATION

PPUNCHY


INNOVATION

SHARP


INNOVATION

AN ADVERTISER’S DREAM


INNOVATION

THE FORMAT OF

THE FUTURE IS

3030


INNOVATION


YOUNGER

INNOVATION


DIFFERENT

INNOVATION

END PART 1

INNOVATION

INNOVATION IN NEWSROOMS

INNOVATION

PAPER VERSUS ONLINE, A FALSE DICHOTOMY

INNOVATION

BEYOND NEWSPRINTO GLOBO

INNOVATION

BEYOND NEWSPRINTAND FROM NEWSPRINT?

INNOVATION

YES

BEYOND NEWSPRINT?

INNOVATION

NO

AND FROM NEWSPRINT?

INNOVATION

A MONO-MEDIANEVER GENERATES A MULTIMEDIA

INNOVATION

NEWSPAPERS & MAGAZINESRADIOS & TELEVISIONSARE MONO-MEDIA

INNOVATION

INTERNET IS THE ONLY MULTIMEDIA

INNOVATION

THEREFORE, ONLY FROM AN INTERNET BASE CAN ONE BUILD A TRUE MULTIMEDIA NEWS ORGANIZATION

INNOVATION

ON LINE

PHOTOS

TEXTS

GRAPHS

TRADITIONAL PRINT-CENTRIC NEWS ORGANIZATION

PRINTPRINT

INNOVATION

THE NEW ONLINE-CENTRIC NEWS ORGANIZATION

AUDIOVIDEO

GRAPHS

TEXTS

PHOTOS ON LINEONLINE

INNOVATION

NO MUSIC DISTRIBUTION COMPANY EVER THOUGHT OF THE iPOD

INNOVATION

PRINCIPLES OF INTEGRATION

10

INNOVATION

INTEGRATION IS NOT A STRATEGY TO SAVE MONEY

1

INNOVATION

INTEGRATION IS A STRATEGY TO INVESTIN GROWTH AND DEVELOPMENT

2

INNOVATION

CO-OPERATION IS NEEDED BUT NOT SUFFICIENT ENOUGH TO INTEGRATE

3

INNOVATION

The New York TimesThe New York Times

INNOVATION

INTEGRATION BEGINS WITH TOP MANAGEMENT

4

INNOVATION

SYNERGIES BEGIN WITH DAILY PLANNING AT THE SUPERDESK

5

INNOVATION

RADAR IS THE NUCLEUS OF INTEGRATION

6

INNOVATION

ARCHITECTURE, CMS AND NEW WORKFLOWS ARE THE TROJAN HORSES FOR INTEGRATION

7

INNOVATION

THE ONLY MULTIMEDIA DIRECTOR IS THE NEWSROOM EDITOR

8

INNOVATION

INTEGRATION AFECTS EVERYONE:MANAGEMENT AND NEWS STAFF

9

INNOVATION

ONLINE FIRST PRINT SECOND

10

INNOVATION

SIX MODELS FOR INTEGRATION AND DISINTEGRATION

INNOVATION

INTEGRATION FROM PAPER EL PAIS

1

INNOVATION

El Pais (España)

INNOVATION

EL PAISRESULTS

•LOWER CIRCULATION, •LESS ONLINE TRAFFIC AND •MORE JOURNALISTS THAN EVER

INNOVATION

TECHNOLOGICAL INTEGRATION THE DAILY TELEGRAPH

2

INNOVATION

Daily Telegraph (UK)

INNOVATION

MAINTAINS THE ONLINE GHETTO

INNOVATION

THE DAILY TELEGRAPHRESULTS

•LESS PAPER SALES•MORE ONLINE TRAFFIC AND •LACK OF JOURNALISTIC AND COMMERCIAL INTEGRATION

INNOVATION

INTEGRATIONBY MACRO-SECTIONS THE GUARDIAN

3

INNOVATION

INNOVATION

The Guardian (UK)

INNOVATION

INTEGRATION BASED ON AUDIENCESBBC

4

INNOVATION

AUDIENCES ARE THE NUCLEI OF MULTIMEDIA INTEGRATION

INNOVATION

BBCRESULTS

MORE TRAFFIC ONLINE AND OFFLINE, WITH “AUDIENCES FIRST” STRATEGY

INNOVATION

INTEGRATION FROM INTERNET BLOOMBERG

5

INNOVATION

Bloomberg (USA)

INNOVATION

Text

Bloomberg (USA)

INNOVATION

BLOOMBERGRESULTS

THEY MAKE MONEY,WORK IN REAL TIME, PAY VERY WELL AND ARE WORLD LEADERS

INNOVATION

“PURE DIGITAL”MEDIALAINFORMACION.COM

6

INNOVATION

INNOVATION

NEWS STAFF: 35

25 JOURNALISTS+10 DEVELOPERS+ ROBOTS FOR NEWS

INNOVATION

FALSE INTEGRATIONS

CLARIN, EL MUNDO, LE FIGARO, LE MONDE, REPUBBLICA, RINGIER,THE NEW YORK TIMES, THE WASHINGTON POST...

INNOVATION

INNOVATION’S MODEL

TOTAL MULTIMEDIA INTEGRATION BASED ON AUDIENCES AND WITH A PLATFORM AGNOSTIC STRATEGY IN THE NEWSROOM AND BOARDROOM

INNOVATION

HOW?

THROUGH THE TOTAL INTEGRATION OF NEWSROOMS AND MANAGEMENT STARTING FROM THE INTERNET BY AUDIENCES, BY MEDIA AND SECTIONS, WITH A RADICAL CHANGE OF THE EDITORIAL AND GRAPHIC MODEL OF THE PRINTED NEWSPAPER

INNOVATION

Editorial/Programming

Finance

Admin

HR

IT

Legal

TV

Production

Marketing

Ad sales

Editorial

Printing

Distribution

Ad sales

Editorial

Printing

Distribution

Ad sales

Newspapers Magazines Radio

Editorial/Programming

Production

Marketing

Ad sales

MEDIA GROUP

TRADITIONAL ORGANIZATION

INNOVATION

MULTI-MEDIA INTEGRATED STRATEGY

•MONITOR

INNOVATION 171

•MONITOR

•EDIT


INNOVATION 172

•MONITOR

•EDIT

•COMMUNICATE


INNOVATION 173

•MONITOR

•EDIT

•COMMUNICATE

•INTERACT


INNOVATION

•MONITOR

•EDIT

•COMMUNICATE

•INTERACT

•MONETIZE


INNOVATION

INNOVATION

INTEGRATION OF MANAGEMENTVIA TECHNOLOGY CADENA CAPRILES

INNOVATION

INNOVATION

NEW ARCHITECTURE

NEW CMS AND

NEW MULTIMEDIAWORKFLOWS

TROJAN HORSES FOR INTEGRATION

INNOVATION

“ONE DIGITAL KITCHEN , SEVERAL RESTAURANTS”

INNOVATION

INNOVATION184

INFO

GR

AFIA

WIR

ES

BLO

GS

-ON

LIN

E

CO

MM

EN

TS

PR

-SO

UR

CES

REP

OR

TER

S

INFORMATIONINTAKE

CREATIONO

NLIN

E

MO

BIL

E

TEX

T

AU

DIO

/VID

EO

ELABORATION

PRODUCTIONOUTPUT

PRINT

ONLINE

MOBILE

PASIVE AUDIENCE

ACTIVEAUDIENCE

PH

OTO

INFO

GR

AP

HIC

S

AUDIOVIDEO

ASSIGNMENTS

PLANNING

TEXT

ONLINE

MOBILE

LOGISTICS

SUPERDESK

MACROEDITORS

INNOVATION185

INFO

GR

AFIA

REP

OR

TER

OS

AUDIO-VIDEO

LOGISTICS

ASSIGNMENT

PRINT

ONLINE

MOBILE

PLANNING

SUPERDESK

MACROEDITORS

INNOVATION

AUDIOVIDEO

ASSIGNMENTS

PLANNING

TEXTONLINE

MOBILE

LOGISTICS

SUPERDESK

MACROEDITORS

INFO

GR

AFIA

WIR

ES

BLO

GS

-ON

LIN

E

CO

MM

EN

TS

PR

-SO

UR

CES

REP

OR

TER

S

INFORMATIONINTAKE

CREATION

ON

LIN

E

MO

BIL

E

TEX

T

AU

DIO

/VID

EO

ELABORATION

PRODUCTIONOUTPUT

PRINT

ONLINE

MOBILE

PASIVE AUDIENCE

ACTIVEAUDIENCE

PH

OTO

INFO

GR

AP

HIC

S

BREAKINGNEWS

WORLD

NATIONAL

OPINION&

COMMENT

ANALYSIS

INVESTIGATIVEUNIT

ARTS

LIFESTYLE

POLITICS

BUSINESS

SPORT

VIDEOPOOL

AUDIOPOOL

GRAPHICPOOL

DESIGNPOOL

PHOTOPOOL

PROGRAMINGPOOL

INNOVATION

INNOVATION

Sojormedia (Portugal)Sojormedia (Portugal)

INNOVATION

INNOVATION

END PART 2

INNOVATION

INNOVATION IN CONTENT & PLATFORMS

INNOVATION

VIDEO DOMINATES

(The Sun, NYTimes, FT, WPost)

INNOVATION

HIRE DEVELOPERS

(Las Vegas Sun)

INNOVATION

NEW TYPES OF DIGITAL CONTENT

(Videographic-Economist - La Informacion)

INNOVATION

DATA, DATA AND MORE DATA

(Cedar Rapids Gazette/Vegas Sun)

INNOVATION

KINDLE IS NOT THE SOLUTION

INFORMATION DOES NOT NEED “PAPER JAILS” OR NEW TECHNOLOGICAL JAILS

INNOVATION

FROM NEWSPAPER TO NETWORK

(Glam vs. iVillage, Chicago Now, Stomp)

INNOVATION

LESS ABOUT PRODUCT,LESS ABOUT PRODUCT,MORE ABOUT MORE ABOUT PROCESSPROCESS

INNOVATION

INNOVATION

NEWSPAPER AS AGGREGATOR(NYTimes extra)

INNOVATION

NEWSPAPER AS AN OPEN PLATFORM(Guardian API, NPR, BBC)

INNOVATION

GO TO THEM, DON´T WAIT FOR THEM TO COME TO YOU (Seventeen Magazine)

INNOVATIONINNOVATION

http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=43899896

SEVENTEENSEVENTEEN

INNOVATION

HYPERLOCAL OPPORTUNITIES(Colorado Gazette's Freshink/ This is Bristol)

INNOVATION

HOW TO MAKE AUDIENCES USEFUL

(Chicago Now)

INNOVATION

http://work.canneslions.com/media/entry.cfm?entryid=8788

INNOVATION

http://work.canneslions.com/media/?award=2

INNOVATION

INNOVATION

http://www.youtube.com/watch?v=1oxW1-O4W1k&feature=channel_page

INNOVATION

CNN + FACEBOOK + OBAMA

• OVER 600,000 STATUS UPDATES THRU CNN.COM LIVE FACEBOOK FEED4,000 STATUS UPDATES PER MINUTEOBAMA’S FAN PAGE: OVER 5,9 MILLION FANS AND OVER 500,000 MESSAGES IN THE WALL

SOURCE: http://www.allfacebook.com/2009/01/facebook-cnn-inauguration-results/

INNOVATION

INNOVATION

INNOVATIONS IN BUSINESS MODELS

INNOVATION

THE QUESTION IS NOT “TO CHARGE OR NOT TO CHARGE?”

INNOVATION

THE QUESTION IS “HOW TO CHARGE?”

INNOVATION

OPEN NEED NOT MEAN FREE

INNOVATION

WHO, WHAT, WHERE, WHO, WHAT, WHERE, WHEN – COMMODITY – WHEN – COMMODITY –

FREEFREE------------------------------

HOW, WHY AND WHAT’S HOW, WHY AND WHAT’S NEXT – PREMIUM - PAIDNEXT – PREMIUM - PAID

INNOVATION

We need to take the word “Paper” We need to take the word “Paper” out of NewsPaperout of NewsPaper

INNOVATION

INNOVATION

Frequency Will ChangeFrequency Will ChangeSaturday is the new SundaySaturday is the new Sunday

INNOVATION

INNOVATION

Paper as PREMIUMPaper as PREMIUMHaute Couture vs Pret a PorterHaute Couture vs Pret a Porter

INNOVATION

INNOVATION

Paper premium CHARGE MORE

(FT, NYTimes)

INNOVATION

LET’S BE HONEST

NEWS WEBSITES DO NOT WORKTHEY DO NOT MAKE MONEY

THEY ONLY ATTRACT AUDIENCES FOR FLASH VISITS

THEY WERE DESIGNED WITH A PRINT MINDSET AND

THEY HAVE NO BUSINESS PLAN

INNOVATION

CLASSIFIEDS ARE MAKING A COMEBACK IN SMALL NEWSPAPERS. EVEN VIDEO CLASSIFIEDS.

INNOVATION

WHO IS KILLING U.S. NEWSPAPERS?

INNOVATION

U.S. ONLINE CLASSIFIED USAGE HAS DOUBLED FROM 2005 TO 2009...

...BUT U.S. NEWSPAPER CLASSIFIED REVENUES HAVE PLUMMETED

Classifieds yearly revenues millions $

2008

4%

9%

49%

22%

4.222

16.985

9.975

Source: Pew Internet

INNOVATION

Craiglist eBay

INNOVATION

Schibsted Classifieds-Online

eBay Classifieds

Scout group

Stepstone

SEEK*

Rightmove

REA Group

SeLoger

Total Jobs

AdenClassifieds

EUROPEAN LEADERSCLASSIFIEDS ANNUAL REVENUES IN EUROPE € millions, estimations

INNOVATION

NOK millions

Aftenposten vs. Finn - CARS

INNOVATION

LEADER ENJOYS VERY HIGH MARGINS

100%

0%

EBITDA

SIZE OF LEADER VS SEIZE SECOND

1x 3-5x 8-10x

OBJECTIVE

50-70%

30-50%

5-30%

INNOVATION

HOW TO MONETIZE• Classified ads• Contextual ads• General ads• “Features”

INNOVATION

Legacy.com

INNOVATION

Hommages.ch

INNOVATION

FROM FREE TO FEE THREE MODELS FOR CHARGING:

•Meter system (FT) •Membership (WSJ)•FreeMium (Guardian) http://graficos.lainformacion.com/2009/09/tabla-comparativa-de-contenidos-de-pago-en-medios-online/

INNOVATION

INNOVATION

•Advertising (CPM, CPC/PPC)•Subscription•Metering/Sampling•Freemium•Sponsorship•Donations

ONLINE BUSINESS MODELS

INNOVATION

•Micropayments•Affiliate (CPA, CPC)•Lead generation•Revenue Share•White label


INNOVATION

•Related products•Virtual products•Access users for online research•Platform•Branding


INNOVATION

REGARDLESS OF THE MODEL YOU ADOPT,

MAKE IT A HYBRID

INNOVATION

LESSONS LEARNED FROM ONLINE BUSINESS MODELS

13

INNOVATION

PLAY TO YOUR STRENGTHS

1

INNOVATION

INNOVATION

KEEP YOUR FRIENDS CLOSE BUT YOUR ENEMIES CLOSER

2

INNOVATION

38 793

200M

INNOVATION

KNOW YOUR AUDIENCE

3

INNOVATION

INNOVATION

USERS WILL PAYFOR UNIQUE CONTENT

4

INNOVATION

ECONOMIC

• WSJ • Breaking Views • The Economist• Motley Fool• SmartMoney

INNOVATION

TECHNOLOGY

• TechCrunch • ReadWriteWeb• Ars Technica

INNOVATION

OTHER

• School listings• Health advice• Special recipes

INNOVATION

BUT NOT ALL UNIQUE CONTENT HAS VALUE

5

INNOVATION

USERS WILL GENERATECONTENT

6

INNOVATION

INNOVATION

BUT UGC RARELY IS UNIQUE OR GENERATES VALUE

7

INNOVATION

INNOVATION

NEWS KNOWS NO BOUNDARIES

8

INNOVATION

INNOVATION

USERS LIKE GAMES

…BIG TIME

9

INNOVATION

PLACEHOLDER

INNOVATION

INNOVATION

PROFITS STILL EQUAL REVENUE - COSTS

10

INNOVATION

THERE’S MONEY TO BE HAD IF YOU GRAB NEWS BY THE TAIL

11

INNOVATION

INNOVATION

IT’S NEVER TOO LATE TO INNOVATE

12

INNOVATION

INNOVATION

CONCLUSIONS

•EVERY MEDIA AND EVERY MARKET IS DIFFERENT.

•THERE ARE NO EASY OR READY-MADE SOLUTIONS.

•EACH NEWSROOM MUST FIND ITS MODEL, NONE WILL SURVIVE IF IT DOES NOT BECOME A MULTIMEDIA PLATFORM.

INNOVATION

This is the Toughest This is the Toughest of Timesof Times

INNOVATION

INNOVATION

This is the Greatest This is the Greatest of Timesof Times

INNOVATION

INNOVATION

As we migrate to a As we migrate to a brave new digital brave new digital

world, please don’t world, please don’t lose your…lose your…

INNOVATION

INNOVATION

S O U LS O U L

INNOVATION

innovate or die

INNOVATION

SOME RECENT CLIENTS

ONE DAY WITH INNOVATION-FUTURE OF NEWSPAPERS-JAG

News & Politics

Transcript of ONE DAY WITH INNOVATION-FUTURE OF NEWSPAPERS-JAG