ONA 2013 Design That Works session by Hong Qu
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Lessons From Humans: Design That Works ONA 2013 Hong Qu @hqu October 17, 2013 Tuesday, October 15, 13
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Transcript of ONA 2013 Design That Works session by Hong Qu
Lessons From Humans: Design That Works
ONA 2013
Hong Qu@hqu
October 17, 2013
Tuesday, October 15, 13
About me
2003 2006 2012 2013
Tuesday, October 15, 13
Ship Early and Often
https://en.wikipedia.org/wiki/Release_early,_release_oftenTuesday, October 15, 13
http://www.neospot.se/usability-vs-user-experience/
Tuesday, October 15, 13
Matt Mullengweg
“if you’re not embarrassed when you ship your first version you waited too long”
http://ma.tt/2010/11/one-point-oh/
Tuesday, October 15, 13
Minimum Viable Product (MVP)
http://theleanstartup.com/principlesTuesday, October 15, 13
Lean Methodology
http://theleanstartup.com/principles
Tuesday, October 15, 13
Design Thinking
http://www.ideo.com/about/
Tuesday, October 15, 13
Tuesday, October 15, 13
5 LOCAL MAXIMUM
http://52weeksofux.com/post/694598769/the-local-maximum!
“The local maximum occurs frequently when UX practitioners rely too much on a/b testing or other testing approaches to make improvements”
6 Role of Analytics in UX Design
Single action level
Page level
Feature level
User level
Business KPI
CTR, Subscribe!
Time on site, Bounce!
Task completion!
Register, Checkout!
7 day actives!
Cost per customer acq.!
Revenue, ARPU!
Net promoter score!
Life-time value!
Design Process
User Centered Design
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My Process
http://bit.ly/UX_process_stagesTuesday, October 15, 13
Iterative Development
https://en.wikipedia.org/wiki/Iterative_and_incremental_development
Tuesday, October 15, 13
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
Tuesday, October 15, 13
Tuesday, September 10, 2013
Tuesday, September 10, 2013
Personas
http://www.adaptivepath.com/ideas/a-little-thing-about-personas/
Tuesday, October 15, 13
Why people don’t sharePrivacy
Unknown audience
Exposing yourself to judgement
Don’t feel a sense of control
Construction different identities for different groups of friends
Like to consume guilty pleasures, but don’t want anyone to know
Self censoring
Socially awkwardness to bring up controversial issues
Cannot unshare
Easy to copy and forward
Thursday, February 2, 2012
Emotional valence
Viral Content: Why We Share Some Things and Not OthersThursday, February 2, 2012
https://twitter.com/MonBaste/status/319717740548063232Tuesday, October 15, 13
https://twitter.com/landay/status/14393808841http://www.parc.com/event/1109/for-example.html
Tuesday, October 15, 13
How to PrototypeStart by modeling system level site map and navigation flow diagramsBe specific about what you want to learn from building and testing the prototype
Help team to gain an understanding the feature set
Collect qualitative data point to guide design direction
Validation testing to ensure that users “get it”
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Sitemap
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Flow Diagram
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Tuesday, October 15, 13
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Friday, May 3, 2013
Case Study: Keeprhttps://hackpad.com/About-Keepr-9Ns5vU6e8V7
Tuesday, October 15, 13
Design Software
keynotopia.com
balsamiq.com
omnigraffle
Axure
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Project Management Tools
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Books
Sketching the User Experience by Bill Buxton
The Elements of User Experience by Jesse James Garrett
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems by Steve Krug
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MOOC
https://www.coursera.org/course/hciTuesday, October 15, 13
News Consumption Behavior
...capturing the user interest during the day by reporting fresh and interesting news, and encouraging readers to follow up later on when they have the time to devote to a more in-depth analysis.
http://www.journalismfestival.com/news/hal-varian-on-the-economics-of-the-newspaper-business/
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