April 21, 2023

On Toward MRIP

Communications Challenges and Opportunities

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QuestionnaireSnapshots

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Your Familiarity with Data Collection

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Familiarity of Others

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How You Rate Current Efforts

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How Reliable You Find the Data

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How Reliable Others Find the Data

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Crosstab

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Key issues to be addressed

AccessLess Interpolation

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Confidence Concerns Will Be Addressed

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Crosstab

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What’s important

1 2 3 4 5 SCORE

Fairly allocate 0 | 0 0 | 0 3 | 25 24 | 33 73 | 42 470 | 417

Economic engine 0 | 0 0 | 17 9 | 17 22 | 17 69 | 50 460 | 403

Ecosystem-based approach 0 | 0 3 | 0 6 | 33 41 | 33 50 | 33 438 | 396

Fishermen greater part of the process

0 | 0 3 | 8 16 | 17 38 | 33 44 | 42 426 | 409

Shared resource 0 | 0 3 | 8 16 | 17 41 | 33 41 | 42 423 | 409

Fishermen’s voice is heard 0 | 8 0 | 17 16 | 8 28 | 33 57 | 33 445 | 366

More widely accepted 0 | 8 3 | 8 22 | 25 38 | 17 38 | 42 414 | 377

Appreciate contributions of fishermen

0 | 0 6 | 17 9 | 25 34 | 33 50 | 25 425 | 366

Accuracy, precision, replicability

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Other observations

• Skepticism with all messages• Heavy reliance on agencies and Web for information• “Wait and see” approach

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What This Tells Us/Moving Forward

• People want to hear about outcomes, not process— Opportunity

• Outcomes of pilot projects are forthcoming

— Challenge• Process and outcomes are

intertwined; our job to better build the case for process

• Numbers may not be all that different

• Pilot projects notwithstanding, full implementation is a long-term project

• Greater interest in process— Opportunity

• Process is a major part of MRIP

— Challenge• Disconnect with data users

and fishermen

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What This Tells Us/Moving Forward

• People want to talk about “hard” issues; not “soft” issues—Opportunity

• In many ways, MRIP can deliver on hard outcomes

—Challenge• Hard and soft are

intertwined; our job to better tell that story

• Failing to connect the two could create divisions among stakeholders with perceptions of competing, as opposed to complementary, interests

• Greater interest in “soft” issues—Opportunity

• Chance to build connections across constituencies

—Challenge• Interest in these issues

not top-of-mind

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What This Tells Us/Moving Forward

• People with the lowest opinions have the lowest hope for change—Opportunity

• Nowhere to go but up

—Challenge• Bar for “success” is very high• Uphill effort to establish universally accepted estimates

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What This Tells Us/Moving Forward

• We have greater confidence in the numbers than we think the public at large does—Opportunity

• End users and opinion leaders are the best spokespeople for the data

—Challenge• Credibility issues for spokespeople associated with data

the public questions

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Efforts underway

Communications priorities and goals

• Registry— reduce confusion among anglers when registry kicks off Jan 1, 2010— promote compliance in states that do not have MOAs in place

• For-Hire— strengthen and expand relationships in for-hire sector— demonstrate responsiveness to input— increase compliance— use for-hire work group as a programmatic and outreach model

• General— increase stakeholder understanding of the survey process— establish appropriate expectations of what MRIP will do and will not do— close gap between "process" and "outcome" expectations

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Discussion

• Goals—Deeper Outreach | Broader Outreach

• Audiences—End users | Fishermen | Other Constituents

• Channels—Traditional Media | Web and Online | Direct Outreach

• Messages—Process | Outcomes | Hard Issues | Soft Issues

April 21, 2023

On Toward MRIP

Communications Challenges and Opportunities