On the go: Using mobile to support the student experience
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Transcript of On the go: Using mobile to support the student experience
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On the gomobile and the student experience
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OfflineSit. Listen. Watch. Leave. Read. Repeat.
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OnlineEngage. Interact. On Mobile. Anywhere. Anytime.
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And...Crash while texting your BFF.
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MobileTHE emerged...ing trend
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Messy digital landscape
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Siloed
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Confusing
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Students were...
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Hindering, not helping
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Changing the landscape
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Two projects, one goal
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Two teams, one goal
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User feedbackDeliver services & info on any device. Yesterday.
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The planGet a headband. Put on wrist wraps. Get moving.
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uMobile?)Kurogo?)Bb)Mobile?)
jQuery?)
Research platformsExamine major mobile dev platforms. Pick one.
Winner: Kurogo
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Open%Source.%%
Pre-built,%interoperable%modules%
Imagined%by%MIT,%built%by%Harvard.%
Top%Tier%Higher%Educa@on%Clients.%
Fortune%500%Clients.%Fully%Extensible.%
Clean%Integra@ons.%
Simple%Usable%UX.%Tablet%&%Phone.% Community%Developed.%%
Mobile%Web%and%Na@ve%Applica@ons.%
PHP%&%HTML%5%based.%
Community%driven.%
Stable.%
Why Kurogo?
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Respond quicklyGet Dirty. Feel the Pain. Launch a Beta in 6 months.
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Enable governanceGet everyone onboard. Destroy shoes.
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Juggle fireMake choices. Push Decisions. Mobile Web 1st.
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Launch with a bangCommunicate. Communicate. Communicate.
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Digital'Signage' Bus'Ads'
Ac1vi1es' Booth'&'Street'Teams'
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Deliver valueMore services. Reliably. On Demand.
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Leverage analyticsBut don’t let them own your vision.
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Focus on nextPush innovation. Learn from mistakes.
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Reflect. Often.Where is mobile going? Why?
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Re-imagineSalt Mine or Interactive Classroom?
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The stakeholders
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The experience
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The purpose
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It was about us
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Too much information
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Still riding the rails
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Set new goals
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Users firstKNOW MY CAMPUS orientation | transition | navigation
PLAN FOR SUCCESS academic | experiences | support
LIVE WELL TO LEARN WELL mental | physical | safety
HAVE SOME FUNget involved | participate | recreation
BUILD MY CAREERexperiences | develop skills | network
COURSES, MONEY & ENROLMENTregister | housing | transportation
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Responsive
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Yup, it’s working
Total visits + 200%Unique visits +265%Page views +103%
Return visits +237+Pages per visit +215%Visits from mobile +1036%
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Janeen Alliston @janeenthebeanDirector, UBC Student Communications Services
Phil Chatterton @PhilChattertonDirector, Media Technologies