On Target with FLW FMWR - April 2013

6
CUSTOMER SERVICE It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages. Henry Ford OPEX & OPEX REFRESHER TRAINING DATES 25 APR - OPEX 0730-1630 AMCC 26 APR - OPEX Refresher 0800-1130 or 1300-1630 AMCC 21 MAY - OPEX 0730-1630 AMCC 22 MAY - OPEX Refresher 0800-1130 or 1300-1630 AMCC Remember space is limited to 28 per session so please get your staff registered now. The Refresher is for front line staff. Anyone who is a rater is to attend the Sustaining the Covenant Management Workshop – date TBD. Customer Service isn’t a department, it’s an attitude! this issue Marketing P.1 Customer Service P.1 Tools, Tidbits, and Trends P.2 The WOW Factor P.2 Upcoming Events P.3 Web Hits P.3 Key Marketing Dates P.3 Sponsorship P.4 Training P.5 Professional Development P.5 TEAM FMWR P.6 Employee/Program Highlights P.6 MARKETING & CUSTOMER SERVICE NEWSLETTER ISSUE APRIL 2013 16 “Hand out ICE Cards, ask the customer what they think, feel & need then we will know how to deliver our services.” Mr. Wayne Bardell Director FMWR Fort Leonard Wood 1 APRIL FOOLS - 9 MARKETING FAILURES Obesity vs. Fast Food! Is the goal to confuse people or just cause arguments between parents and children? Braille fail! I understand the target is for those purchasing for sight impaired but the irony is somewhat ridiculous. And really? “Never seen before?” There are no words! Except WHY? AD PLACEMENT ACRONYM FAILS WTF were you thinking? Surely you could rearrange this and it would still get your message across? Must be a generation gap thing. Overemphasis Okay, so you have a bad acronym, don’t make it worse! Don’t bring this home to mom Really? Research your acronyms! MISCELLANEOUS Banana-nana-fofana Some say the name of your product isn’t important. I disagree, and this demonstrates it perfectly. A banana by another name is still a long yellow thing!? Proof Reading is very important Kids may eat free but they’ll pay to use the restroom! Benefit statement Surely they could have thought of a better selling point. I wouldn’t pick up hitchhikers! NO ONE IS PERFECT! LOL

description

Marketing & Customer Service Newsletter Fort Leonard Wood, Family & MWR. On Target was created as an internal MWR marketing / customer service tool to assist, report, raise awareness of marketing efforts within Family & MWR and to make it easier to communicate information from our Marketing Office to our managers/programmers in the field.

Transcript of On Target with FLW FMWR - April 2013

Page 1: On Target with FLW FMWR - April 2013

CUSTOMER SERVICE It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages. Henry Ford

OPEX & OPEX REFRESHER TRAINING DATES 25 APR - OPEX 0730-1630 AMCC 26 APR - OPEX Refresher 0800-1130 or 1300-1630 AMCC 21 MAY - OPEX 0730-1630 AMCC 22 MAY - OPEX Refresher 0800-1130 or 1300-1630 AMCC Remember space is limited to 28 per session so please get your staff registered now. The Refresher is for front line staff. Anyone who is a rater is to attend the Sustaining the Covenant Management Workshop – date TBD. Customer Service isn’t a department, it’s an attitude!

this issue Marketing P.1

Customer Service P.1 Tools, Tidbits, and Trends P.2

The WOW Factor P.2 Upcoming Events P.3

Web Hits P.3 Key Marketing Dates P.3

Sponsorship P.4 Training P.5

Professional Development P.5 TEAM FMWR P.6

Employee/Program Highlights P.6

MARKETING & CUSTOMER SERVICE

NEWSLETTER ISSUE

APRIL 2013

16

“Hand out ICE Cards, ask the customer what they think, feel & need – then we will know how to deliver our

services.”

Mr. Wayne Bardell Director FMWR

Fort Leonard Wood

1

APRIL FOOLS - 9 MARKETING FAILURES

Obesity vs. Fast Food! Is the goal to confuse people or just cause arguments between parents and children? Braille fail! I understand the target is for those purchasing for sight impaired but the irony is somewhat ridiculous. And really? “Never seen before?”

There are no words! Except WHY?

AD PLACEMENT ACRONYM FAILS

WTF were you thinking? Surely you could rearrange this and it would still get your message across? Must be a generation gap thing. Overemphasis Okay, so you have a bad acronym, don’t make it worse! Don’t bring this home to mom Really? Research your acronyms!

MISCELLANEOUS

Banana-nana-fofana Some say the name of your product isn’t important. I disagree, and this demonstrates it perfectly. A banana by another name is still a long yellow thing!? Proof Reading is very important Kids may eat free but they’ll pay to use the restroom! Benefit statement Surely they could have thought of a better selling point. I wouldn’t pick up hitchhikers!

NO ONE IS PERFECT! LOL

Page 2: On Target with FLW FMWR - April 2013

TOOLS, TIBITS & TRENDS

TOOLS

BRAND YOUR EVENT Brands are psychology and science brought together as a promise-mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands portrait a feeling. Brands are valuable.

HOW CAN WE HELP YOU BRAND?

Our office has a variety of MWR BRANDED items to help you brand your program/event. • 10x10 Pop Up Tent • 4 FMWR Flags • 5 AFC Flags / AFC Pop Up Display • MWR Tension Banner Displays • Large tablecloth (with logo) • Large display board to showcase your information.

Email Megan O’Donoghue if you would like to schedule use of these item.

THE “WOW”

FACTOR! Don’t just satisfy your

customers, WOW them!

Everything you do and

say should be a signature

that you care. How you

look & sound determines

what the customer sees.

TIDBITS

A PICTURE IS WORTH A THOUSAND WORDS The statement refers to the notion that a complex idea or feeling can be conveyed with just a single image. It also aptly characterizes one of the main goals of visualization, namely making it possible to absorb large amounts of data quickly.

Marketing uses pictures taken at your events to capture a memory for patrons, advertise the next upcoming event via web, social media and TV and to gain more traffic to our web and social media sites. We use them in our After Action Reports for facilities, programs, sponsors and to show potential customers what they may have missed by not attending .

FLW FMWR PHOTO GALLERY Has over 12,700 photos from over 100 FMWR events. View it online at www.flickr.com/photos/flw-mwr/sets

View our latest commercial at www.youtube.com/user/flwmwr

Have you taken pictures and want them uploaded?? Send a photo disk to marketing and we’ll get them uploaded for you!

Need a photgrapher? Just ask and we will try to accommodate the best we can.

TRENDS

EMPLOYERS RESEARCH SOCIAL MEDIA

A study of UK HR professionals found that 90% search for unprotected social media profiles in order to assess a candidate’s suitability. They also found that the majority of 18-25 year olds had never reviewed their online profile, which could potentially impact on their career prospects. In more positive news, over 2/3 of employers said their view of a candidate had been improved after reviewing their social media profile.

Recruiters are assessing potential candidates using a range of social media platforms: Facebook (85%); Twitter (47%); You Tube (23%); Instagram (16%); Flicker (15%).

Nearly 3/4 of professionals rely on LinkedIn to conduct their online searches.

Over half of recruiters have turned down a job applicant because of their online profile; 65% view the content they find online about a candidate as very important.

In the US, employers appear to take a harder line. 84% have turned down those with drunken pictures, compared to 70% in the UK, and 91% have rejected those with “nude” photos, compared to 75% in the UK. Source: The Beans Group / Youth Marketing

“A determined soul will do more with a rusty monkey wrench than a loafer will accomplish with all the tools in a machine shop.” Robert Hughes

2

APRIL “WOW” EVENTS!

Page 3: On Target with FLW FMWR - April 2013

Upcoming Events / Spread the Word! For a link to ALL MWR Flyers and Events click here April 1 – 26 YOUTH T- BALL AND COACH PITCH BASEBALL ~ Click for flyer Cost is $45 per participant, includes uniform and trophy. Youth must have a current physical, good through the end of the season, turned in with registration. Child must be registered with the CYS Services, Bldg. 470, Rm. 1126, 7:30 am – 4:30 pm. Practice begins May 6 / Season runs from May 6 – July 6. 596-0238. April 10 TEEN CAREER FAIR ~ Click for flyer Held @ Pippin youth Center, employers, local colleges, military recruiters, and other resources will be available on site from 3:30 pm – 6:30 pm. Possible interview so patrons should dressed for success!!! Ages 15 -18 or grades 9 – 12. Call Pippin Youth Center for more details at 596-0209. April 12 COMMANDER’S GOLF SCRAMBLE ~ Click for flyer Piney Valley Golf Course with a noon shotgun start. Scramble consists of a 4 person team; cost is $35 for non AGFP’s or $30 for Advanced Green Fee Patrons (AGFP) includes greens fees, cart and range practice from 12:00 pm – 1:00 pm. Food and beverages are provided at each event. / 10221 Water Intake Rd. 329-4770. April 13 REC PLEX SEASON OPENING ~ Click for info Mini Golf & Go Karts Open APRIL 13 April 13 - Memorial Day, Wed - Fri 4pm – 7pm / Sat – Sun 12pm – 7pm

Outdoor pools Open MEMORIAL DAY WEEKEND May 26 – Sep 2 {Pools open} Mon - Thu 12pm – 7pm / Fri - Sat 12pm – 11pm 596-0843 April 26 OUTDOOR MOVIE CAMPOUT ~ Click for flyer Happy Hollow Park / double feature “The Great Outdoors” and “Without a Paddle”. Movie begins at 8:00 pm. Movies are FREE and open to the public. Bring your own blanket, tent, sleeping bags and chairs. No pets allowed. No show if rain or high winds. Concessions will be available for purchase. For more information call 596-6913.

FORTLEONARDWOODMWR.COM TOTAL HITS: 6,707,348 AVG HITS PER DAY: 216,366 AVG PAGES VISITED PER DAY: 595 TOTAL PAGES VISITED: 3,137,392 EZINE IMPRESSIONS: 4804

Check your web sites, patrons are lurking!

TOP 10 PAGES VISITED

1. MWR Home Page 2. LORA 3. Outdoor Recreation 4. Sports & Fitness 5. Warehouse 6. ITR 7. Calendar 8. CYSS 9. Daugherty Bowling 10. Employment

MWR SOCIAL MEDIA HITS FROM MWR WEB FACEBOOK: 19,599 TWITTER: 20,910 FLICKR: 19,115 YOUTUBE: 18,663

WEB HITS – MARCH 2012

Fort Leonard Wood Family & MWR Marketing 573 596-0117 www.fortleonardwoodmwr.com 3

KEY DATES Marketing: To capitalize on our Marketing efforts, Marketing Requests are DUE a MINIMUM of 45 days out! Getting the request at 45 days or EARLIER ensures that the Marketing Office can meet all our advertising deadlines to maximize exposure of your event, program or facility.

•Requests will be accepted at anytime however you may miss out on many advertising avenues.

•June Marketing Requests

are due by April 8.

~ 6 – D Day

~ 14 – Army Birthday

~ 16 – Father’s Day

•July Marketing Requests

are due by May 8.

~ 4 – Independence Day

~ 10 – Teddy Bear Picnic Day

~ 28 – Parent’s Day

ADVERTISING

TOP 4 FLYERS DOWNLOADED

1. Easter Egg Hunt 2. Shamrock Shuffle 3. Warehouse 4. Youth Sports

Page 4: On Target with FLW FMWR - April 2013

KEY DATES Sponsorship:

Be sure to get your

Sponsorship requests in as

early as possible

Reminder: Sponsorship is a

benefit to both the sponsor

and the program receiving

sponsorship. Sponsorship is

not a guarantee – but will be

sought if all requirements are

met.

Shereece Spain

Sponsorship Manager

(573) 596-0147

shereece.n.spain.naf @mail.mil

4

EVENT MONTH

REQUEST DEADLINE

Jan 2013 Sep 30, 2012

Feb Nov 1, 2012

Mar Dec 3, 2012

April Jan 9, 2013

May Feb 1, 2013

June Mar 1, 2013

July Apr 2, 2013

Aug May 1, 2013

Sept Jun 1, 2013

Oct Jun 29, 2013

Nov Aug 1, 2013

Dec Sep 2, 2013

Jan 2014 Sep 30, 2013

SPONSORSHIP EVENTS & PROGRAM OVERVIEW

Values

Row Labels Sum of Cash Sum of In-Kind Value Sum of Total

APRIL $900.00 $650.00 $1,150.00 CG SCRAMBLE $350.00 $350.00 RELIABLE CHEVY FUN FAIR $550.00 $650.00 $800.00 BIG O TIRES MID MO CREDIT UNION PEPSI USAA MAY $600.00 $348.00 $898.00 CG SCRAMBLE $350.00 $350.00 RELIABLE CHEVY MILITARY SPOUSES DAY $250.00 $298.00 $548.00 FT WOOD HOTELS RELIABLE CHEVY MOTHER'S DAY BRUNCH $50.00 WALMART JUNE $350.00 $50.00 $400.00 CG SCRAMBLE $350.00 $350.00 RELIABLE CHEVY CATFISH DERBY $50.00 $50.00 AAFES

NOTE: Fun Fair monies to be reallocated due to cancellation

FY CASH IN-KIND

2011 $29,392.50 $24,627.32

2012 $39,255.00 $66,542.93

2013 $6,481.75 $53,208.57

Page 5: On Target with FLW FMWR - April 2013

5

FY13 INSTALLATION MANDATORY CIVILIAN TRAINING SCHEDULE

FY13 FMWR TMO & OPEX TRAINING

Training Titles Location Date and Time

OPSEC and TARP Training Lincoln Hall Aud 3 April 2013 (1000-1130) (1300-1430)

OPSEC and TARP Training Baker Theater 10 September 2013 (1000-1130) (1300- 1430)

Suicide Prevention--Ask, Care, Escort (ACE) Baker Theater

23 April 2013 (1000-1130) (1300-1430)

Suicide Prevention--Ask, Care, Escort (ACE) Lincoln Hall Aud

27 June 2013 (1000-1130) (1300-1430)

Suicide Prevention--Ask, Care, Escort (ACE) Baker Theater

1 August 2013 (1000-1130) (1300-1430)

Alcohol and Drug Prevention Abrams Theater 28 March 2013 (1300-1430) (1430-1600)

Alcohol and Drug Prevention Baker Theater 14 May 2013 (1300-1430) (1430-1600)

Alcohol and Drug Prevention Lincoln Hall Aud 25 July 2013 (0800-0930) (1300-1430)

Alcohol and Drug Prevention Lincoln Hall Aud 29 August 2013 (0800-0930) (1300-1430)

SHARP Training (Installation) Baker Theater 4 June 2013 (0800-1000) (1300-1500)

SHARP Training (Installation) Lincoln Hall Aud 25 September 2013 (0800-1000) (1300-1500)

Safety Days Tentative Date 6-17 May (8 hrs)

FY 13 Mandatory Civilian Training Schedule FMWR Training

SHARP/NO FEAR Training AMCC Ballroom 8 March 2013 (0900-1100) (1300-1500)

SHARP/NO FEAR Training AMCC Ballroom 19 March 2013 (0900-1100) (1300-1500)

CY13 TMO Training Schedule Training Titles Location Date and Time

TMO AMCC Training Room 10-12 April 2013 (0730-UTC) 3 days TMO AMCC Training Room 15-17 May 2013 (0730-UTC) 3 days TMO - SUMMER HIRE AMCC Training Room 18 May 2013 (0600-UTC) 1 day TMO AMCC Training Room 5-7 June 2013 (0730-UTC) 3 days

CY13 OPEX New Employee Training Schedule Training Titles Location Date and Time

OPEX (New Employee) AMCC Training Room 25 April 2013 0730-1630 OPEX (New Employee) AMCC Training Room 21 May 2013 0730-1630 OPEX (New Employee) AMCC Training Room 13 June 2013 0730-1630

CY13 OPEX Refresher Training Schedule OPEX Refresher Training AMCC Training Room 26 April 2013 (0800-1130) (1300-1630) OPEX Refresher Training AMCC Training Room 22 May 2013 (0800-1130) (1300-1630) OPEX Refresher Training AMCC Training Room 14 June 2013 (0800-1130) (1300-1630) OPEX Refresher Training AMCC Training Room 25 July 2013 (0800-1130) (1300-1630)

Professional Development CIVILIAN EDUCATION SYSTEM (CES)

CES provides the Army Civilian Corps self-development and institutional training (leader development) opportunities to develop leadership attributes through distance learning (DL) and resident training.

CES includes the Action Officer Development Course (AODC), Supervisory Development Course (SDC), Management Development Course (MDC), Foundation Course (FC), Basic Course (BC), Intermediate Course (IC), Advanced Course (AC), and Senior Service College (SSC). Courses may be added as additional educational requirements are identified. For more information about CES, go to the link below; www.amsc.belvoir.army.mil/academic/ces/ MANAGER DEVELOPEMNT COURSE (MDC)

MDC assists supervisors and managers with basic skills for managing work and leading people. MDC is available as a self-development tool for all Army employees and is recommended for all civilians in supervisory or managerial positions before attending CES courses. http://www.amsc.army.mil/main/contact/

Page 6: On Target with FLW FMWR - April 2013

CAUGHT WORKING

HIGHLIGHTS DO YOU HAVE SOMEONE OR SOMETHING YOU WANT TO SHARE OR HIGHLIGHT WITH THE REST OF MWR?

This space will be reserved to highlight special goings on in our organization. New employees or those moving onward or upward, a WOW event or project that happened within your facility or division. Email me ________________________

WIN 59 – FMWR Photo Gallery has over _______ photos? Email the answer and be entered into a drawing for a 59 minute card! EMAIL HERE

Last month’s winner: Juanita Wafe Stone (SSD)

TEAM FMWR CATCH US AT OUR BEST

6 Fort Leonard Wood Family & MWR Marketing 573 596-0117 www.fortleonardwoodmwr.com

CRD Crew registered over 300 Runners Leading the way at the 5K @ the Shamrock Shuffle Stevie Richardson & Paul Mondloch

Capturing the moment – Polar Plunge Putting culinary skills to the test @ Easter Brunch Hassan Benmhend

Puttin’ on the Ritz Art Ambassador Weigh-in / Big Bass William Munsie David Lompe Cindy Z & Mitzi W